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THE CHEATING STRATEGIST’S GUIDE
TO MARY MEEKER’S DIGITAL TRENDS
Michael Goldstein: Senior Digital Strategist, The&Partners...
MOBILE PENETRATION IS
ABSOLUTELY MASSIVE. FASTER
AND MORE PERTINENT THAN
INTERNET PENETRATION.
THE CHEATING STRATEGIST’S G...
ONLINE VIDEO CONSUMPTION 

IS HUGE AND STILL GROWING
Consumer Internet Traffic, Global =
+21% in 2014 vs. +24% in 2013, +31...
MOBILE ENGAGEMENT HAS TOTALLY
OVERTAKEN DESKTOP ENGAGEMENT
(MOBILE, INCLUDING TABLET)
TIME SPENT WITH DIGITAL MEDIA 

PER ...
STILL, THERE’S A MASSIVE MISSED
OPPORTUNITY FOR MOBILE
ADVERTISING
% OF TIME SPENT IN MEDIA VS. % OF
ADVERTISING SPENDING,...
AD FORMAT TRENDS: PEOPLE ARE
FINALLY WORKING OUT HOW TO
ADVERTISE ON MOBILE.
PINTEREST CINEMATIC PIN
VIDEO MOVES AS USER S...
AD FORMAT TRENDS: PEOPLE ARE
FINALLY WORKING OUT HOW TO
ADVERTISE ON MOBILE.
BUY BUTTONS ARE OPTIMIZED FOR MOBILE,
MINIMIZ...
AD FORMAT TRENDS: VERTICAL VIEW =
29% OF VIEW TIME (MULTI-PLATFORM)
VS 5% FIVE YEARS AGO
THE CHEATING STRATEGIST’S GUIDE T...
AD FORMAT TRENDS: VERTICAL VIEW
IS ALSO VERY EFFECTIVE. 9X HIGHER
COMPLETION RATE ON ADS VERSUS
HORIZONTAL!
THE CHEATING S...
ESSENTIALLY ANY FORM OF
COMMUNICATION NOW HAS A
MESSAGING APP FOR IT.
!
MESSAGING APPS ARE ALSO AMONGST
THE FASTEST GROWIN...
ASIAN MESSAGING APPS ARE
EVOLVING INTO MULTI-USE
PLATFORMS ALL REVOLVING
AROUND SHORT MESSAGING,
WHEREAS US APPS ARE STAGN...
MOBILE MESSAGING EVOLVING
BEYOND TEXT AND INTO SERVICE
AND E-COMMERCE. NEW CHANNELS
TO FOCUS ON FOR TELCOS?
INSIGHT: THE U...
FAME HUNGRY: CONTENT CREATION
THRIVES ON PLATFORMS WHERE
ORDINARY PEOPLE HAVE THE OPTION
TO HAVE THEIR CONTENT SEEN BY A
H...
AND VIEWERS RETURN THE FAVOUR:
USER-CURATED OR GENERATED VIDEO
ON FACEBOOK IS EXPLODING
!
SO: REDUCE BARRIERS AND CREATE
A...
CURATION PLATFORMS ARE
CONVERTING LURKERS INTO
CONTRIBUTORS
SOUNDCLOUD: 100MM TRACKS: +33% Y/Y
MAJORITY OF CONTENT COMES F...
AND THIS IS HELPING TO CREATE A
USER-DRIVEN INTERNET
!
THE CHEATING STRATEGIST’S GUIDE TO MARY MEEKER’S DIGITAL TRENDS 2015
INSIGHT: SUCCESSFUL TECH SETS UP
A FRAMEWORK AND USERS BRING IT 

TOLIFE WITH CONTENT AND DATA
THE CHEATING STRATEGIST’S G...
A PICTURE IS WORTH A THOUSAND
WORDS: VISUAL PLATFORMS ARE
TAKING OVER…
9%
22%
16%
34%
30%
36%
46%
53%
80%
7%
11%
15%
20%
2...
…AND USERS ARE CONTRIBUTING
BIG TIME
MILLENNIALS LOVE THEIR SMARTPHONE CAMERAS
44% USE CAMERA / VIDEO FUNCTION DAILY
76% P...
THANKS
INSIGHT: SUCCESSFUL TECH SETS UP
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INSIGHT: SUCCESSFUL TECH SETS UP
A FRAMEWORK AND USERS BRING IT 

TOLIFE WITH CONTENT AND DATA
THE CHEATING STRATEGIST’S GUIDE TO MARY MEEKER’S DIGITAL TRENDS 2015
USERS INCREASINGLY FIRST SOURCE
FOR NEWS VIA TWITTER

Publicado en: Internet, Tecnología, Marketing
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