Ideas comes easy, getting others to believe in your ideas is a completely different story.

1. Is Your Story Big Enough?
Creativity in Business Conference, October 4, ’09
Michael Margolis, President of Get Storied
(c) 2009 Michael Margolis www.getstoried.com 1

2. How do you
get others to
believe in your story?
(c) 2009 Michael Margolis www.getstoried.com 2

3. www.believemethebook.com
(c) 2009 Michael Margolis www.getstoried.com 3

4. My Dad
‣ Born in the bush of
Zimbabwe, Africa
‣ Trained as engineer,
inventor w/ 30+ patents
‣ Hobby artist - his first
painting, a self-portrait
(c) 2009 Michael Margolis www.getstoried.com 4

5. My Mom
‣ Educator and teacher
for 30+ years
‣ Designed for children’s
museums, toys, and
playgrounds
‣ Lifelong artist, painter,
children’s book writer
(c) 2009 Michael Margolis www.getstoried.com 5

6. This is Me
‣ Raised in Switzerland &
Los Angeles = now NYC
‣ Lifelong entrepreneur;
co-founding 2 nonprofits
before 22 years old
‣ I’m not a painter
(left handed and partially
color-blind)
(c) 2009 Michael Margolis www.getstoried.com 6

7. Coming of Age in a Digital World
Studied cultural anthropology,
comparative religion, and
language of business.
1998: Internet revolution.
500k tech jobs unfilled.
major societal shifts.
New global mash-up and
convergence. value-systems
and world-views colliding.
(c) 2009 Michael Margolis www.getstoried.com 7

8. So...Who Created You?
Think about who influenced/shaped your creative expression
Get up and walk across the room to find a partner
Decide on (a) teller and (b) listener
The teller has 2 min to share their story; the listener listens
Switch roles, teller has 2 min to tell story
(c) 2009 Michael Margolis www.getstoried.com 8

9. “I had to know
and understand
my own story
before I could
listen to and help
other people with
theirs.”
- Barack Obama
(c) 2009 Michael Margolis www.getstoried.com 9

10. Agenda for Today
1. Connect to Authenticity
2. Look for the Bigger Story
3. Seek Co-Creation
(c) 2009 Michael Margolis www.getstoried.com 10

11. Ideas come easy.
Getting others to
believe in those ideas is
a totally different story.
(c) 2009 Michael Margolis www.getstoried.com 11

12. (c) 2009 Michael Margolis www.getstoried.com 12

13. NEXT: The Long Walk Home...
(c) 2009 Michael Margolis www.getstoried.com 12

14. Visionaries.
Innovators.
Entrepreneurs.
‣How do you translate
something new and different
into mainstream acceptance?
‣How do you get others to
see, care, and believe about
the same things you do?
(c) 2009 Michael Margolis www.getstoried.com 13

15. What’s one thing about
your work you’re trying to
bring into acceptance?
(c) 2009 Michael Margolis www.getstoried.com 14

16. If you’re going to have a
story, have a BIG story, or
none at all.
- Joseph Campbell
(c) 2009 Michael Margolis www.getstoried.com 15

17. Which
Story
Would
You
Rather
Be?
(c) 2009 Michael Margolis www.getstoried.com 16

18. The bigger the story,
the more room under
the tent for people to
locate themselves inside.
(c) 2009 Michael Margolis www.getstoried.com 17

19. <
HOW to tell the story
>
HAVING a story to tell
(c) 2009 Michael Margolis www.getstoried.com 18

20. What’s one thing about
your work you’re trying to
bring into acceptance?
(c) 2009 Michael Margolis www.getstoried.com 19

21. 1 2
Drucker’s Creativity
Formula
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22. (c) 2009 Michael Margolis www.getstoried.com 21

23. Make
something
better
(c) 2009 Michael Margolis www.getstoried.com 21

24. Make Get others
something to care
better about it
(c) 2009 Michael Margolis www.getstoried.com 21

25. INNOVATION
Make Get others
something to care
better about it
(c) 2009 Michael Margolis www.getstoried.com 21

26. INNOVATION MARKETING
Make Get others
something to care
better about it
(c) 2009 Michael Margolis www.getstoried.com 21

27. INNOVATION MARKETING
? Make Get others
something to care
better about it
(c) 2009 Michael Margolis www.getstoried.com 21

28. INNOVATION MARKETING
? Make Get others
something to care
better about it ?
(c) 2009 Michael Margolis www.getstoried.com 21

29. INNOVATION MARKETING
? Make Get others
something to care
better about it ?
Brainstorm bigger versions
for both/either side
(c) 2009 Michael Margolis www.getstoried.com 21

30. People need to identify
and see themselves in
your story. Then it
becomes their story.
(c) 2009 Michael Margolis www.getstoried.com 22

31. Story is: “A fact, wrapped in an emotion that compels us to take an
action that transforms our world.” - Robert Dickman
(c) 2009 Michael Margolis www.getstoried.com 23

32. Think of your customers
or constituents.
What do they dream
about or want most?
(c) 2009 Michael Margolis www.getstoried.com 24

33. ...the same dreams we all do
(c) 2009 Michael Margolis www.getstoried.com 25

34. opportunity
acknowledgement
belonging
marvel
freedom
(c) 2009 Michael Margolis www.getstoried.com 26

35. (c) 2009 Michael Margolis www.getstoried.com 27

36. POP QUIZ
Perception is King
Recent study by BBMG of 2,000 consumers asked
what brands they perceive as most environmentally
and socially responsible.
(c) 2009 Michael Margolis www.getstoried.com 28

37. BEST
POP QUIZ
Perception is King
Recent study by BBMG of 2,000 consumers asked
what brands they perceive as most environmentally
and socially responsible.
(c) 2009 Michael Margolis www.getstoried.com 28

38. BEST WORST
POP QUIZ
Perception is King
Recent study by BBMG of 2,000 consumers asked
what brands they perceive as most environmentally
and socially responsible.
(c) 2009 Michael Margolis www.getstoried.com 28

39. Your brand is only as
strong as the stories that
people tell about you.
(c) 2009 Michael Margolis www.getstoried.com 29

40. (c) 2009 Michael Margolis www.getstoried.com 30

41. Which would you rather have?
(c) 2009 Michael Margolis www.getstoried.com 30

42. People don’t buy the
product, solution, or idea
- they buy the story that’s
attached to it.
(c) 2009 Michael Margolis www.getstoried.com 31

43. The Business of Intangibles
intangibles
Experience
2000 Economy
products services
1980s
tangibles
(c) 2009 Michael Margolis www.getstoried.com 32

44. Is your
story big
enough?
(c) 2009 Michael Margolis www.getstoried.com 33

45. The multi-million dollar renovation of Laniākea into
a Downtown Women’s Club “with a mission”
broadened the appeal and benefits of membership
Hawaii Women’s Org
‣$5MM biz transformation of community nonprofit
‣Re-invented story, linking past/future into relevance
‣Story: what it means to be a working woman
(c) 2009 Michael Margolis www.getstoried.com 34

46. Co-Creation
(c) 2009 Michael Margolis www.getstoried.com 35

47. INNOVATION MARKETING
? Make Get others
something to care
better about it ?
How Might Others Co-
Create with You?
(c) 2009 Michael Margolis www.getstoried.com 36

48. Storytelling is an act of
fortune-telling.
The very act of choosing
a certain story defines
potential outcomes.
(c) 2009 Michael Margolis www.getstoried.com 37

49. Continue the Story...
Complete evaluation form - provide
an email address, and you’ll receive
today’s slides and excerpt of my
Storytelling Manifesto (Oct ’09).
Become my friend - Michael Margolis
(Facebook, Twitter, Linkedin)
Email me - michael@getstoried.com
for complimentary feedback on your
evolving story
(c) 2009 Michael Margolis www.getstoried.com 38