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The Resume is Dead: the Bio is King
    How to Tell Your Story Online Without Being a Douche
Get Storied: a tribe for marketers,
    change-makers, creatives

            11,000+ Downloads in 24 months
             www.GetStoried.com/thebook


           World’s Largest Virtual Conference
           on Storytelling (April 16-20, 2012)
            www.ReinventionSummit.com

           Story University: 7-Step Bio Formula
               www.TheNewAboutMe.com
                                                 2
Hello, Expert Economy




  Your perceived worth and value is
directly linked to yourpersonal story.
                                         3
The Resume is Dead, The Bio is King




                                      4,000 facebook likes
 http://the99percent.com/tips/7025/
                                      4,815re-tweets
The-Resume-Is-Dead-The-Bio-Is-King
                                      213comments

                                                         4
Social Media breadcrumbs all
point back to your About Me
                               5
“About” Page is one of top pages
   people visit on your website!




It’s also hardest page for you to write.
                                           6
We Fear the 2 Extremes


                  VS.

Obnoxious               Boring
Self-importance         Earnestness

                                      7
We’re all afraid of:




being judged & rejected
                          8
9
Your Origins Define You
Give us a back story. The circumstances
 for how you gained your powers.

                                          1
                                          0
Create a legendary set-up
                            1
                            1
Capture the character of
   your personality
                           1
                           2
The Chocolate Secret

             #1 ice-breaker
             social lubricant
             establish shared
             connection



                                1
                                3
What Do You Do For
     The Love of It?
 Write down 10 things you love
(drink, food, movie, hobby, subject)
                                       1
                                       4
Expert Story Positioning
‣ Make your audience the hero of the story.
‣ Then give a back story that shows how you
overcame same obstacles - you get it.

‣ Describe gift/expertise you’ve learned hard way
and want to guide others on same journey.

‣ Reinforce you are more “similar to” than different
from your audience (golden principle).

                                                       1
                                                       5
Entrepreneur     Consultant         Corporate Exec
Business Coach   Brand Strategist   Life Coach
Salesperson      Author             Nonprofit Leader
PR/Marketer      Changemaker        Visual Artist
Designer         Speaker            Storyteller
Psychologist     Technologist       College Advisor
Copywriter       Dentist            Web Designer

                                                       1
                                                       6
Help people locate
themselves in your story
                           1
                           7
Get Paid What You’re Really Worth




By Revealing More of Who You Are
                                    1
                                    8
“No matter what you do in your life,
what you create, what career you
have, whether you have a family or
kids, or make a lot of money… your
greatest creation is always going to
be your life’s story.”

           - Jonathan Harris

                                       1
                                       9
Please join my group


• Note where their group is sitting
Want to learn more from me in the future?


        www.getstoried.com/thebook
        www.thenewaboutme.com
        www.reinventionsummit.com

         michaelm@getstoried.com


         @getstoried

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The Resume is Dead, the Bio is King

  • 1. The Resume is Dead: the Bio is King How to Tell Your Story Online Without Being a Douche
  • 2. Get Storied: a tribe for marketers, change-makers, creatives 11,000+ Downloads in 24 months www.GetStoried.com/thebook World’s Largest Virtual Conference on Storytelling (April 16-20, 2012) www.ReinventionSummit.com Story University: 7-Step Bio Formula www.TheNewAboutMe.com 2
  • 3. Hello, Expert Economy Your perceived worth and value is directly linked to yourpersonal story. 3
  • 4. The Resume is Dead, The Bio is King 4,000 facebook likes http://the99percent.com/tips/7025/ 4,815re-tweets The-Resume-Is-Dead-The-Bio-Is-King 213comments 4
  • 5. Social Media breadcrumbs all point back to your About Me 5
  • 6. “About” Page is one of top pages people visit on your website! It’s also hardest page for you to write. 6
  • 7. We Fear the 2 Extremes VS. Obnoxious Boring Self-importance Earnestness 7
  • 8. We’re all afraid of: being judged & rejected 8
  • 9. 9
  • 10. Your Origins Define You Give us a back story. The circumstances for how you gained your powers. 1 0
  • 11. Create a legendary set-up 1 1
  • 12. Capture the character of your personality 1 2
  • 13. The Chocolate Secret #1 ice-breaker social lubricant establish shared connection 1 3
  • 14. What Do You Do For The Love of It? Write down 10 things you love (drink, food, movie, hobby, subject) 1 4
  • 15. Expert Story Positioning ‣ Make your audience the hero of the story. ‣ Then give a back story that shows how you overcame same obstacles - you get it. ‣ Describe gift/expertise you’ve learned hard way and want to guide others on same journey. ‣ Reinforce you are more “similar to” than different from your audience (golden principle). 1 5
  • 16. Entrepreneur Consultant Corporate Exec Business Coach Brand Strategist Life Coach Salesperson Author Nonprofit Leader PR/Marketer Changemaker Visual Artist Designer Speaker Storyteller Psychologist Technologist College Advisor Copywriter Dentist Web Designer 1 6
  • 17. Help people locate themselves in your story 1 7
  • 18. Get Paid What You’re Really Worth By Revealing More of Who You Are 1 8
  • 19. “No matter what you do in your life, what you create, what career you have, whether you have a family or kids, or make a lot of money… your greatest creation is always going to be your life’s story.” - Jonathan Harris 1 9
  • 20. Please join my group • Note where their group is sitting
  • 21. Want to learn more from me in the future? www.getstoried.com/thebook www.thenewaboutme.com www.reinventionsummit.com michaelm@getstoried.com @getstoried