"Using Social Media to Grow Your Business" - a presentation to the Food Consultants Group in Lakewood, CA, on June 17, 2010

1. Using Social Media to Grow Your Business Michael Terpin, CEO SocialRadius Food Consultants Group, Lakewood, CA June 17, 2010

2. Your customers are constantly Communicating You need to join the Conversation Wherever it may be…

4. What does this mean for your brand?

6. © Cartoonbank.com

7. Editorial Blogs Thought Leaders & Enthusiasts Personal Diaries Blogosphere Influencer Pyramid

15. The Many Flavors of Social Community Blogs (content begets community) Forums (still important in some communities) Microblogs: Twitter, Jaiku, Yammer Social Networks: Facebook, LinkedIn, MySpace Social News & Reference: Digg, StumbleUpon, Wikipedia Social Bookmarking: Delicious, MyBlogLog Social Reviews: Yelp

22. Our clients…

23. Case Study: Bombay Sapphire – Blogger Brand Excitement “ Spirit of Exploration” adventure blog was created to coincide with integrated marketing campaign, including extensive print ads and contests. Invited bloggers to participate in contest, defining their personal “Spirit of Exploration” and to cover and compete for an exotic trip to Skybar in Thailand. Within one month of launch, more than 100 bloggers participated , more than 10,000 wrote about the brand and competition - and the competition blog had over 1 million unique visits .

25. Case Study: David Lynch Foundation – Social Approach in Action DLF.TV wanted to engage fans of music and meditation, and education thought leaders, for their new site launch and live concert. We proposed a 360 degree synergistic campaign … the results speak for themselves: More than 1,200 traditional news stories. More than 5,000 blogger stories. 250,000 views on live stream from pre-show online media conference 1.2 MILLION hits, a massive growth in Google results Twitter grew from 100 to more than 20,000 followers in one month

26. Case Study: RampRate – Creating a Lasting Impact White paper on Online Gaming and Net Neutrality “leaked” to editorial bloggers and thought leaders on a Sunday. By Wednesday, 50 blogs picked it up, resulting in 300 posts within two weeks. Within one month, 3 of top 10 results on Google referred to RampRate and this paper . Within six months, 6 of top 10 posts on Google referred to RampRate. Today: 9 of top 10 Google results refer to RampRate.

27. Michael Terpin, Founder and CEO Direct: 310-980-4676 [email_address] Twitter: @michaelterpin www.socialradius.com Las Vegas: 2176 Pueblo Circle, Las Vegas, NV 89169 Los Angeles: 1434 6 th St., Suite 5, Santa Monica, CA 90401 San Francisco: 100 Pine St., 10 th Floor, San Francisco, CA 94111