The beginning of our Transformation: How do we become more than a website? To help us transform how we do what we do, and to become more than just a website, the team were asked a simple question - what do these all have in common? Be part of our journey – http://bromley.mylifeportal.co.uk.

1. Produced by—
Michael Watts, Product Owner: Bromley MyLife, April
2016
The beginning of our
Transformation:
How do we become more
than a website?

2. To help us transform
how we do what we do
…

3. …
and to become more
than just a website
…

4. …
the team were asked a
simple question
…

5. …
what do these
all have in common?

6. Center Parcs

7. The Special Air Service (SAS)

8. Virgin

9. The Beatles

10. Google

11. Facebook

12. Nike – Just Do It

13. Marks & Spencer

14. Church of England

15. Harley Davidson

16. Starbucks

17. Apple

18. NHS

19. BBC

20. So, what do these
all have in common?

21. Well
…

22. …
they are brands
…

23. …
but they are
all more than that.

24. For all of them
…

25. 1
.
they are part of the
lives of their users

26. 2
.
you know what
they are about

27. 3
.
you know who they
are talking to

28. So
…

29. …
they are more than
a brand
…

30. …
they are
what we need to be

31. Produced by—
Michael Watts, Product Owner: Bromley MyLife, April
2016
Be part of our journey –
http://bromley.mylifeportal.
co.uk