Presentation for the International Symposium on Internet Ethics" hosted by the Korea Internet & Security (KISA) and Korea Society of Internet Ethics (KSIE)
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Internet Ethics Issues and Action in the United States
1. Internet Ethics Issues and Action
in the United States
International Symposium on Internet Ethics
Seoul, South Korea
Sept 12, 2012
Michael Zimmer, PhD
Assistant Professor, School of Information Studies
Director, Center for Information Policy Research
University of Wisconsin-Milwaukee
www.MichaelZimmer.org
2. Ethical Dilemmas in the United States
• Social Media • P2P File
• Behavioral Sharing
Targeting • Mashup
Privacy Property Culture
Security Content
• Hacking • Sex, Violence
• Government • Hate Speech
surveillance
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
3. Social Media
Explosive rise of social media
66% of online adults in U.S. use social media
Share personal information on Facebook, Twitter,
LinkedIn, MySpace
Name, email, mobile, address
Work and education history
Political views, cultural tastes, sexual orientation
Photos of self, family
Increasingly inter-connected with variety of online
activities and domains
Privacy
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
4. Social Media
Facebook’s strategy to
monetize:
Users’ social graph
Communication &
message streams
“Likes” and activities
from the platform
Privacy
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
5. Social Media
“Four years ago, when Facebook was just getting
started, most people didn’t want to put information
about themselves on the Internet. So, we got people
through this really big hurdle of getting people to
want to put up their full name, a real picture, mobile
phone number…and connections to real people.”
Mark Zuckerberg
Privacy
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
6. Social Media
Ethical dilemma: Expectations of privacy
Does willingness to share personal data point to a broad
shift in privacy norms & expectations?
Or, might users simply not understand how information is
made visible, captured, commodified?
Ethical dilemma: Value of privacy
Are users simply willing to trade privacy for free and
valuable services?
Is it a fair trade? Informed?
Privacy
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
7. Behavioral Targeting
Customizing online advertising to individual users,
based on:
Social media profiles
Search query history
Types of websites visited
Actions on particular websites
Privacy
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
8. Behavioral Targeting
Privacy
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
9. Behavioral Targeting
Ethical dilemma: Privacy vs. free
Is it right to expect users to trade their privacy for free
services, and more relevant advertising?
Do users have the means to choose privacy?
Ethical dilemma: Privacy vs. business interests
Is there a point at which the threats to privacy outweigh
the desire for increased profitability
Can industry promises to behave ethically be trusted?
Ethical dilemma: Profiling & the “panoptic sort”
Concerns over dignity, accuracy, and discrimination
Privacy
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
10. Actions…
Some increased oversight by federal government
U.S. Federal Trade Commission criticizing Facebook &
Google over practices and user notification
Proposed “Do Not Track” mechanism for Internet users to
avoid behavioral targeting
User education & advocacy
Google has impressed with its “Privacy Center” & videos
Advocacy groups work to increase awareness:
ALA: PrivacyRevolution.org
ACLU: DotRights.org
Privacy
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
11. Actions…
Scholars and researchers providing new means of
thinking about privacy, and understanding
expectations in social media environments
Helen Nissenbaum, “Privacy in Context”
Dan Solove, “The Future of Reputation: Gossip, Rumor,
and Privacy on the Internet”
boyd & Marwick, “Social Privacy in Networked Publics:
Teens’ Attitudes, Practices, and Strategies”
Turow, et al, “Americans Reject Tailored Advertising and
Three Activities that Enable It”
Privacy
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
12. Peer-to-Peer File Sharing
Large, ad hoc networks of personal computers to
facilitate the sharing of digital content, often in
violation of copyright law
In 2004, an estimated 70 million people participated in
online file sharing in the U.S.
By 2006, 32 million Americans over the age of 12 had
downloaded at least one feature length movie from the
Internet
58% of all Americans thought file sharing was acceptable
in some circumstances
70% of 18 to 29 year olds
Property
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
13. Peer-to-Peer File Sharing
Legal reaction by the content industry
Litigate against P2P providers for willful infringement,
shutting them down
Sue individual users accused of sharing/downloading
Letters to college kids threatening federal lawsuit,
offering to settle for $3000
Joel Tenenbaum found guilty of sharing 30 songs, fined
$675,000
“3-strikes” law, threatening to shutdown Internet
connection after 3 warnings from ISP
Property
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
14. Peer-to-Peer File Sharing
Ethical dilemma: Ethics of P2P?
Can it be ethically justifiable to download a song to provide for
one’s happiness, when prices make ownership prohibitive?
Ethical dilemma: Validity of intellectual property laws
IP was originally intended to spur creativity and protect
authors’ moral rights, but increasingly viewed as restrictive of
culture and motivated by corporate profits
Do property laws apply in digital environments?
Ethical dilemma: Tactics
Is it ethical to indiscriminately target college students
Is it ethical to monitor network traffic to fight possible
copyright violations Property
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
15. Digital Mashup Culture
Emerging creative process of cutting, combining, and
mixing up digital files
Roots in “sampling”, the re-use of particular parts of a
song in a new composition
Often “transformative” – creating entirely new works
While utilizing copyright protected material, often
considered “fair use”
Transformative
Often only small amounts used
Often little impact on original market
Property
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
16. Digital Mashup Culture
Dangermouse: Grey Album
Mashing up the Beatle’s
White Album with Jay Z’s
Black Album
Posted for free online
Immediate take-down
notice by record
companies
Property
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
17. Digital Mashup Culture
Girl Talk (Gregg Gillis):
Mashups and digital
sampling using small parts
of popular songs
Typically uses 15-20
different snippets and
loops to create new songs
Credits sources; gives
music away for free
Property
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
18. Digital Mashup Culture
Ethical dilemma: Ethics of mashups & fair use
Is mashup culture sufficiently “transformative” to avoid
ethical concern over the rights of original authors?
Are fair use exceptions to copyright sufficient to
encourage creation? Or are they robbing copyright
holders of potential markets?
What is ethically on stronger ground: protecting rights of
copyright holders or encouraging creativity for the greater
good?
Property
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
19. Actions…
Government continues to
fight P2P and piracy
Digital Millennium
Copyright Act (DCMA),
and now SOPA and PIPA
Department of Justice
prosecuting
Magaupload.com, and
seizing domain names of
infringers
Property
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
20. Actions…
But, new business models are emerging
iTunes now largest music vendor in the world
Film and television industry have launched own ventures
to combat piracy and illegal uploads
Hulu, official YouTube channels, etc
Some artists provide music files for free
And scholars/advocates fight for protection of fair
use and mashup culture
Grey Tuesday
American University Center for Social Media
Property
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
21. Online Sex & Violence
Online environment conducive for hosting and
sharing controversial/taboo material
Long history with USENET lists, discussion forums, porn
sites
Current examples include live webcams, amateur video
hosting, fetish-specific communities, and “dark web”
YouTube and related sites often criticized for hosting
violent videos:
Animal violence
Amateur and homeless violence
Rape videos and sexual violence
Content
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
22. Online Sex & Violence
Attempts to limit availability and control access
typically fall short
Difficult to monitor, track, delete offending content from
digital networks
Strong 1st Amendment tradition to allow speech, unless
deemed “obscene”, and not overly restrictive
Communications Decency Act: Unconstitutional
Child Pornography Protection Act: Unconstitutional
Child Online Pornography Act: Unconstitutional
Children’s Internet Protection Act: Only Partially
Constitutional Content
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
23. Hate Speech
Internet provides new means for spread of hate
speech:
Loud, cheap, and anonymous megaphone to spread
ideas
Spaces and tools for hate groups to organize,
communicate
Web presence can add visibility and legitimacy to
otherwise fringe groups
Content
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
24. Hate Speech
Content
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
25. Online Sex & Violence // Hate Speech
Ethical dilemma: Content regulation & filtering
Is it ethical to prohibit certain content deemed
unwanted by a portion of society?
Is it ethical to impose filtering, which may be imprecise
and overly-restrictive?
Does ease of access and distribution online change the
ethical equation of what is acceptable vs. harmful
speech?
Is it ethical to regulate what people think and say
(compared to physical actions)?
Content
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
26. Actions…
Internet companies try to balance speech and
protecting/respecting users
Content
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
27. Actions…
Internet companies try to balance speech and
protecting/respecting users
Warnings
Community standards & voting
Willing to take down offensive/illegal material in certain
markets to comply with (valid) laws
Attempts to segregate content
.xxx domain
Pushed underground to the “hidden web”
Content
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
28. Hacking
White hat:
Penetration testing, ensure systems are secure
Rarely purposefully cause any damage
Often hired by companies themselves
Black hat:
Attack systems for profit, for fun, or for political motivations
Often involve modification or destroying of data
Hactivism:
Combining computer hacking for some broader
social/political cause (fight power, injustice, etc)
Security
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
29. Hacking
Anonymous
Attacks against Church of Scientology due to
its aggressive copyright policies
Attacks against PayPal, MasterCard related to
Wikileaks affair
Ed Felton (Freedom to Tinker)
Hacking electronic voting machines to reveal
security weaknesses
WikiLeaks
Making illegally accessed material freely
available Security
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
30. Hacking
Ethical dilemma: The Hacker Ethic
Does the ethics of “making information free” justify
unauthorized access, exposure, or damage?
When can electronic civil disobedience be ethically
justifiable?
Do laws preventing circumvention of security controls
(like DMCA) go too far, and restrict research and
criticism that might serve the public good?
Security
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
31. Government Surveillance
Increase in government surveillance of Internet
activities
Total Information Awareness
Post 9/11 attempt
Fusion centers, Trapwire
SOPA and PIPA
Stated intent to monitor and prevent piracy
Security
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
32. Government Surveillance
Room 641A
“Secret room" in AT&T's
Folsom Street office in San
Francisco
Believed to be one of
several internet
wiretapping facilities at
AT&T offices around the
country feeding data to the
NSA
Exposed by whistle-blower
Security
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
33. Government Surveillance
Ethical dilemma: Outdated security protections
Laws meant to protect users (ECPA) are outdated and
irrelevant given Internet technologies
Ethical dilemma: Security vs. privacy
Which ethical value is more important?
Are “fishing expeditions” or attempts to data-mine and
create predictive profiles ethical?
Security
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
34. Actions…
Attempts to control hacking have limited success
Occasional raids on Anonymous and 4chan members
Often met with retaliation
Supporters of WikiLeaks prosecuted
Bradley Manning
Fight for Twitter account data
Advocates push for reforms
Working towards updating ECPA to better protect Internet
communications from surveillance
Seeking transparency in government actions (Wikileaks)
Security
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012
35. Ethical Dilemmas in the United States
• Social Media • P2P File
• Behavioral Sharing
Targeting • Mashup
Privacy Property Culture
Security Content
• Hacking • Sex, Violence
• Government • Hate Speech
surveillance
Michael Zimmer | International Symposium on Internet Ethics | Sept 12, 2012