A seminar on web analytics: Google Analytics, Click tests, A/B tests and other interaction design tools.

1. Web Analyics
Do It Yourself
web: www.lbstudio.sk
tel: +421 948 CALL LB
Lighting Beetle User Experience & Webdesign // +421 948 CALL LB // www.lbstudio.sk

2. Kto sme
Michal Blažej
Partner & Business Development
Ondrej Prostredník
Partner & Design Lead

4. How to craft a beautiful user experience.
Analyze Sketch Deploy
iterate

5. 1 Record website visits
to help you get rid of user confusion

7. ClickTracking - ClickTale.com
tools - MouseFlow.com

8. 2
Is eye-tracking worth the money?

10. Affordable - Gazehawk
eyetracking
tools

11. 3
Identify correct design approaches with A/B testing

13. 34% difference

14. A/B testing tools - Optimizely

15. 4
Sketching: a fine way to work out your ideas

18. Sketching tools - Balsamiq mockups
- Pen & Paper
- Whiteboard
- OmniGraffle
- HTML

19. How to: Proof of concept for your design ideas

21. Proofing tools - VerifyApp
- Notable
- Paper mockups

22. 6
Don't guess, test! And test again.

25. Usability testing - Silverback
tools - Morae
- Paper mockups
- Usertesting.com

26. Thank you for your attention.
Questions?