A version of my Rapid Product Design in the Wild talk at Agile Iceland 2014. http://www.agileisland.is
How do you know you're developing the right product? This talk will help you think creatively about how to do customer development using Agile and Lean User Experience methods. I share what we learnt about using rapid, iterative prototyping techniques to develop a minimum viable product at a software conference.
In August 2012 we attended Kscope, a conference for Oracle developers. Instead of doing the usual product demonstrations, we turned our stand into a live lab and took Agile development processes out of the office and in front of our customers. Our stand included an area for customer research, a Kanban board and information radiators in the form of a whiteboard, blank wall and a large digital screen. Over 3 days we ran 9 sprints and conducted 25 customer interviews, using a paper prototype to get feedback. We collected invaluable information about our customers' development environments, how they work with their teams, their processes, tasks and pain points. By the end of the conference my colleague had developed an interactive HTML/CSS prototype which potential customers could evaluate. The team went through several rapid build-measure-learn cycles to improve our product concept and validate the market need.
Opening up our development process at a trade show provided visitors to the stand with an opportunity to experience Agile and Lean methods first-hand.