1. Michelle Barry Franco
MBF Professional Development &
Power to Your
Message
How to speak so they can’t help but listen

2. This is how we do it:
1. Know Yourself –
message & style
2. Know Them - WIIFT
3. Deliver with Confidence

3. Know Yourself
Message & Style

4. What is the
One Thing
you want
them to take
away?

5. How to Label Ourselves
Into More Authenticity

6. OhOh
I am loving this
conversation!

7. InsideInside
outsideoutside

8. What’s In It For Them
(WIIFT)
What’s In It For Them
(WIIFT)
Image credit IntelFreePress on Flickr

9. Audience Analysis
1. Who are they?
2. Why are they here at your talk (for real?)
3. What keeps them up at night?
4. How does my talk help with that?

10. Connect with
Something
They Already
Care About

11. Earn
Attention
Every
10
Minutes

12. Our Brains Love
A Puzzle

13. {Pause}

14. Simple & Specific

15. “Use strategic initiatives
to meet our goals”

16. “Put a man on the moon
and return him safely by
the end of the decade.”
John F. Kennedy

17. Stories

19. Speaking of Unexpected…
[check this out]

20. Remind Them Why They Care

22. Thank you.
Call or email anytime. I’d love to talk:
michelle@michellebarryfranco.com
434.374.1820
www.michellebarryfranco.com
**give me your card and I’ll send
you useful resources tomorrow.

23. Image Credits
Lion Voice by Tambako the Jaguar on Flickr
Laying Lion by Ian Sane on Flickr
Packed meeting room by IntelFreePress on Flickr
Woman meditating in street by Kashirin Nickolai on Flickr
Women talking in Circle by Pingu on Flickr
Beer Bottles by BFS Man on Flickr
Clock by Deux-Chi on Flickr
Puzzle Heart Pile by Horia Varian on Flickr
Birds on wire by visual panic on Flickr
Alone on stage by omaniblog on Flickr
Kids playing trust game on Flickr