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10 STEPS  Marketing Plan for  Michellle O. Libuit April 2010
Transporting petroleum products to niche P400M ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fuel distribution  Infrastructure Network
People, Safety, Value  and On time ,[object Object],[object Object],[object Object],[object Object],[object Object]
Transporting petroleum products to niche P400M Reliability, Fair Price, Readily Available.
1. Company’s primary target market (PTM) is “ Refineries to Depot” ,[object Object],[object Object],[object Object]
2. My PTM’s NWD I need to provides basic needs to others I need for safety  of my consumers I belong if I will be known  to the public for product quality  I have market recognition
2. My PTM’s NWD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3a. Chelsea has many formidable competitors ,[object Object],[object Object],[object Object],Others 25% Tanker  75 %
Chelsea is #1 in Distribution leverage: high priced/volume product for OCC Chelsea BMI Marine  Fuels Petrolift Magsaysay BBCI Herma Capacity vs. Availability matrix Capacity/ Availability Matrix 1000 – 50,00MT 5001-10,000MT 10,001 – 15,000MT 15,000 – 20,000MT Highly Available Low Availability
Chelsea’s unique positioning is shown in this competitive map Many competitors in right here, right now and reliability positioning.  Convinience of use vs. Brand Matrix               Reliable               Safety               Excellence               Double hulled protection               Right here, right now BBCI Herma Chelsea Marine Fuels BMI Magsaysay Petrolift  
4.  Chelsea positions strongly in a distribution leverage / differentiation market opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5a. Based on competitor data, oil and gas tankering market is P2.7 billion SOURCE: http://business.inquirer.net/money/breakingnews/view/20071201-104183/Petrolift_gets_nod_on_IPO
5b. In house data indicates  share of 12%, total industry size is 3.3 billion ,[object Object],[object Object],[object Object]
5c. Market size estimate on customer data
5c. Sole Costumer’s data indicates a market  size of P 3.3 billion ,[object Object],[object Object],[object Object]
5. Concluded that tankering industry is 3.1 billion ,[object Object],[object Object],[object Object]
The Marketing Mix Strategy People, Safety, Value  and On time
6a. Photo of frontliners
6a. Oil and Gas tankering sealane competitors Direct  Competitors
6a. Oil and Gas tankering sealane competitors Batman Pipeline Barge In Direct  Competitors
6a. Oil and Gas tankering sealane competitors In the Shelf
6b. Services laid down ,[object Object],[object Object],[object Object]
7. Price-  Chelsea is at special P0 Demurrage charges on TC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8a. Promo
8b. Competitor promo
8b. Competitor promo Website :  http://petroliftgroup.com/fleet.html
9. Chelsea is transporting nationwide using doubled hulled tanker/barges on time ,[object Object],[object Object],[object Object],[object Object]
10. Chelsea is a distribution /differentiation leader ,[object Object],[object Object]
Transporting petroleum products to niche P400M ,[object Object],[object Object],[object Object],[object Object],[object Object]
People, Safety, Value  and On time ,[object Object],[object Object],[object Object],[object Object],[object Object]
Specific Action Programs : WOW tools ,[object Object],[object Object],[object Object],[object Object]
10 STEPS  Marketing Plan for  Michellle O. Libuit April 2010

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D:\Agsb Subjects\Markma\10 Steps For A Chelseas Marketing Plan

  • 1. 10 STEPS Marketing Plan for Michellle O. Libuit April 2010
  • 2.
  • 3. Fuel distribution Infrastructure Network
  • 4.
  • 5. Transporting petroleum products to niche P400M Reliability, Fair Price, Readily Available.
  • 6.
  • 7. 2. My PTM’s NWD I need to provides basic needs to others I need for safety of my consumers I belong if I will be known to the public for product quality I have market recognition
  • 8.
  • 9.
  • 10. Chelsea is #1 in Distribution leverage: high priced/volume product for OCC Chelsea BMI Marine Fuels Petrolift Magsaysay BBCI Herma Capacity vs. Availability matrix Capacity/ Availability Matrix 1000 – 50,00MT 5001-10,000MT 10,001 – 15,000MT 15,000 – 20,000MT Highly Available Low Availability
  • 11. Chelsea’s unique positioning is shown in this competitive map Many competitors in right here, right now and reliability positioning. Convinience of use vs. Brand Matrix               Reliable               Safety               Excellence               Double hulled protection               Right here, right now BBCI Herma Chelsea Marine Fuels BMI Magsaysay Petrolift  
  • 12.
  • 13. 5a. Based on competitor data, oil and gas tankering market is P2.7 billion SOURCE: http://business.inquirer.net/money/breakingnews/view/20071201-104183/Petrolift_gets_nod_on_IPO
  • 14.
  • 15. 5c. Market size estimate on customer data
  • 16.
  • 17.
  • 18. The Marketing Mix Strategy People, Safety, Value and On time
  • 19. 6a. Photo of frontliners
  • 20. 6a. Oil and Gas tankering sealane competitors Direct Competitors
  • 21. 6a. Oil and Gas tankering sealane competitors Batman Pipeline Barge In Direct Competitors
  • 22. 6a. Oil and Gas tankering sealane competitors In the Shelf
  • 23.
  • 24.
  • 27. 8b. Competitor promo Website : http://petroliftgroup.com/fleet.html
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. 10 STEPS Marketing Plan for Michellle O. Libuit April 2010