1.
@michuk@michuk
THE ART OF PITCHINGTHE ART OF PITCHING
Borys Musielak <borys@musielak.eu>

2.
@michuk@michuk
WHAT IS A PITCH?WHAT IS A PITCH?
Sales Pitch – a line of talk that attempts to
persuade someone or something, with a planned
sales presentation strategy of a product or service
designed to initiate and close a sale of the product
or service.
Source: http://en.wikipedia.org/wiki/Sales_presentation

3.
@michuk@michuk
LEARN YOUR PITCHLEARN YOUR PITCH
“Filmaster helps cinemas drive incremental
profitable admissions using personalized
communication.”

4.
@michuk@michuk
WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH?
Problem
Solution
Traction
Other Validators

5.
@michuk@michuk
WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH?
Exciting
Memorizable
Benefits, not features
Leave room for questions

6.
@michuk@michuk
WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH?
“If you’re lucky (and good), the audience
will remember only ONE THING about
your pitch.”

7.
@michuk@michuk
WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH?
[Dave McClure video]

8.
@michuk@michuk
COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE

9.
@michuk@michuk
COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE
Bad examples:
We have more features
We're faster
We're smarter
We're better at X

10.
@michuk@michuk
COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE
Good examples:
Google's Search Algorithm
37Signals' Blog

11.
@michuk@michuk
INTELCLINICINTELCLINIC
[IntelClinic Pitch video]

12.
@michuk@michuk
IDEA VALIDATIONIDEA VALIDATION
Borys Musielak <borys@musielak.eu>

13.
Concierge MVPConcierge MVP
@michuk@michuk
Concierge (French pronunciation: [k sj ]) is anɔɔ ɛʁʒ
employee of an apartment building, hotel or office building
who serves guests, with duties similar to those of a
receptionist.
MVP (Minimum Viable Product) is a strategy used for
fast and quantitative market testing of a product. It may
also involve carrying out market analysis before hand.

14.
ZAPPOSZAPPOS
@michuk@michuk

15.
ZAPPOSZAPPOS
@michuk@michuk
“I went to a couple of stores, took some pictures of
the shoes, made a website, put them up and told
the shoe store, if I sell anything, I'll come here
and pay full price.”
Source: http://www.businessinsider.com/nick-swinmurn-zappos-rnkd-2011-11

16.
KEKEMEKEKEKEMEKE
@michuk@michuk

17.
EVENTSEVENTS
@michuk@michuk

18.
ANGELINA@OSCARSANGELINA@OSCARS
@michuk@michuk

19.
ANGELINA@SXSWANGELINA@SXSW
@michuk@michuk

20.
ANGELINA@SXSWANGELINA@SXSW
@michuk@michuk

21.
EVENTSEVENTS
@michuk@michuk
Do Research
Schedule meetings in advance
Network like crazy
Follow up!

22.
@michuk@michuk
Do RESEARCHDo RESEARCH
Use your network!#leweb websummit
#tcdisrupt #sxsw
#eps13 #dld
#leweb websummit
#tcdisrupt #sxsw
#eps13 #dld

23.
@michuk@michuk
PLAN MEETINGSPLAN MEETINGSPLAN MEETINGSPLAN MEETINGSSCHEDULE MEETINGSSCHEDULE MEETINGS

24.
@michuk@michuk
BE PROACTIVEBE PROACTIVE

25.
@michuk@michuk
NETWORK LIKE CRAZYNETWORK LIKE CRAZY

26.
Not about your ideaNot about your idea
@michuk@michuk

27.
Not about your ideaNot about your idea
@michuk@michuk
Order food from
your cell phone!
http://bit.ly/13PmWkg
Confidential data on
mobile devices
http://bit.ly/18nyXC3

28.
IT's ABOUT YOU!IT's ABOUT YOU!
@michuk@michuk

29.
...AND YOUR TEAM...AND YOUR TEAM
@michuk@michuk

30.
NOT ALWAYS SWEETNOT ALWAYS SWEET
@michuk@michuk

31.
NOT ALWAYS SWEETNOT ALWAYS SWEET
@michuk@michuk
“Being a Founder Is Lonely”“Being a Founder Is Lonely”
http://onforb.es/199X9Jr

32.
NOT ALWAYS SWEETNOT ALWAYS SWEET
@michuk@michuk
“Being a Founder Is Riddled
With Doubt”
“Being a Founder Is Riddled
With Doubt”
http://onforb.es/199X9Jr

33.
NOT ALWAYS SWEETNOT ALWAYS SWEET
@michuk@michuk
“Being a Founder Bankrupts
You”
“Being a Founder Bankrupts
You”
http://onforb.es/199X9Jr

34.
Three BeesThree Bees
@michuk@michuk

35.
BE PERSISTENTBE PERSISTENT
@michuk@michuk
“Now that we've exhausted all the
possibilities... let's get started!
“Now that we've exhausted all the
possibilities... let's get started!

36.
BE OPENBE OPEN
@michuk@michuk
“I'd better sign my
own NDA... because
you never know...”
“I'd better sign my
own NDA... because
you never know...”

37.
BE WEIRD :)BE WEIRD :)
@michuk@michuk

38.
@michuk@michuk
RESOURCESRESOURCES
Borys Musielak <borys@musielak.eu>

39.
TALK TO PEOPLE!TALK TO PEOPLE!
@michuk@michuk
“The More People Know You,
The More People Can Help You”
“The More People Know You,
The More People Can Help You”

40.
@michuk@michuk
EVENTS in WARSAWEVENTS in WARSAW
Aula Polska, OpenReaktor, Czwartki z
Social Media, Geek Girls Carrots,
Makerland, Bootstrappers Breakfast,
OpenCoffee, WRUG, Activatorium,
PyWaw, DjangoPiwo
More: Startup Digest Warsaw
(https://www.startupdigest.com/digests/warsaw)

41.
@michuk@michuk
STARTUP WEEKENDSTARTUP WEEKEND
54-hour weekend events during which groups of
developers, business managers, startup enthusiasts,
marketing gurus, graphic artists and more pitch ideas for
new startup companies, form teams around those ideas,
and work to develop a working prototype, demo, or
presentation by Sunday evening
Next Event: Warsaw, 30-31.05 - 01.06
(http://warsaw.startupweekend.org/)

42.
@michuk@michuk
ACCELLERATORSACCELLERATORS
PL: The Founder Institute, Startup Enterpreneuria,
SWNext, Startup Hub Poland, Accelerate
Europe: Seedcamp, Wayra, TechPeaks
US: Y Combinator, Tech Stars, 500 Startups

43.
@michuk@michuk
STARTUP CONTESTSSTARTUP CONTESTS
PL: Startup Fest, Start with e-nnovation, Aulery
Europe: The Europas, LeWeb, PIONEER Festival,
The Next Web, European Pirate Summit
US: TechCrunch Disrupt, DEMO, Launch...

44.
@michuk@michuk
@@
Borys Musielak
E: borys@musielak.eu
T: twitter.com/michuk
F: facebook.com/michuk
Q: quora.com/Borys-Musielak
Tel: +48795158581
Filmaster.TV | ReaktorWarsaw.com | borys.musielak.eu