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Baby Boomers
1946     1964   Capstone Research
                Michelle Li
Boomer generation   Decades of radical social, technological and economic change            Boomers turn 60 years old


1946       1964     70s              80s              90s               2000s               2006




                                                      ideological, innovative, idealistic
Percentage of Population Age 65+
      2000
      2050

                                                             34
                                      33
                               30


                   21
                                    18%
                                                        17
                         16%

             12%




         United States   Germany    Italy                Japan


                                            huge demographic shift
Life Expectancy for Americans at Age 65

Age at Death

   90




   85
                        Women




   80
                                Men


   75


         1940   1960     1980         2000   2020   2040
Baby Boomers
The next 20 years...




                       Image source: http://www.flickr.com/photos/stacyb73/2229275492/
The Changing Nature of Aging
HEALTHIER
Improved nutrition, fitness and health care with less physical ailments


MORE EDUCATED
College-degree educated


WEALTHIER
Larger incomes and significant inheritance from their parents


TECHNOLOGICALLY PROFICIENT
Consume social media, including blogs, podcasts, forums and social networking
Active, healthy, independent living




                                      Image source: http://elderlyspace.blogspot.com/2009/04/youre-never-too-old.html
"Middlescence"
Pursuit of personal fulfillment


                                 Work

                                        Volunteer
              Travel



                                           Learn & study
                       Indulge
Social connectedness is vital to healthy aging
   Communication with friends, relatives, health care providers
   Ability to learn, enjoy new experiences, manage necessary personal services




                                                                       Image source: http://www.flickr.com/photos/benpierce/2626359069/
                                                                                           /
Globally mobile
                                                                    Travel, medical tourism

                                                                    Cultural seekers relocate to ethnically
                                                                    appealing places




Image source: http://www.flickr.com/photos/benpierce/2626359069/
Self-Help
  Use internet for more health activities and services




                                                         Image source: http://farm4.static.flickr.com/3235/2757782320_0e21f8486d_o_d.jpg
“ I can never feel age...
                                                                                 if you have creative
                                                                                 work, you can never feel
                                                                                 age or time “
                                                                                              Louise Nevelson, 1980 (1900-1988)



Source: http://www.nytimes.com/imagepages/2008/02/21/arts/24artists.ready.html

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Initial Research

  • 1. Baby Boomers 1946 1964 Capstone Research Michelle Li
  • 2. Boomer generation Decades of radical social, technological and economic change Boomers turn 60 years old 1946 1964 70s 80s 90s 2000s 2006 ideological, innovative, idealistic
  • 3. Percentage of Population Age 65+ 2000 2050 34 33 30 21 18% 17 16% 12% United States Germany Italy Japan huge demographic shift
  • 4. Life Expectancy for Americans at Age 65 Age at Death 90 85 Women 80 Men 75 1940 1960 1980 2000 2020 2040
  • 5. Baby Boomers The next 20 years... Image source: http://www.flickr.com/photos/stacyb73/2229275492/
  • 6. The Changing Nature of Aging HEALTHIER Improved nutrition, fitness and health care with less physical ailments MORE EDUCATED College-degree educated WEALTHIER Larger incomes and significant inheritance from their parents TECHNOLOGICALLY PROFICIENT Consume social media, including blogs, podcasts, forums and social networking
  • 7. Active, healthy, independent living Image source: http://elderlyspace.blogspot.com/2009/04/youre-never-too-old.html
  • 8. "Middlescence" Pursuit of personal fulfillment Work Volunteer Travel Learn & study Indulge
  • 9. Social connectedness is vital to healthy aging Communication with friends, relatives, health care providers Ability to learn, enjoy new experiences, manage necessary personal services Image source: http://www.flickr.com/photos/benpierce/2626359069/ /
  • 10. Globally mobile Travel, medical tourism Cultural seekers relocate to ethnically appealing places Image source: http://www.flickr.com/photos/benpierce/2626359069/
  • 11. Self-Help Use internet for more health activities and services Image source: http://farm4.static.flickr.com/3235/2757782320_0e21f8486d_o_d.jpg
  • 12. “ I can never feel age... if you have creative work, you can never feel age or time “ Louise Nevelson, 1980 (1900-1988) Source: http://www.nytimes.com/imagepages/2008/02/21/arts/24artists.ready.html