4. Worlds in Collision: The Business Opportunity
Source: Adapted from Hart, S. 1997. “Beyond Greening: Strategies for a sustainable world.” Harvard Business Review, Jan-Feb: 66-76
Lower material and energy consumption Develop green products and technology
Developed Economies
Money Economy Build the skills of
Reduce pollution Emerging Economies the poor and the
burdens dispossessed
Pollution Poverty
Megacities
Nature’s Economy Depletion Traditional Economy
Ensure sustainable use of nature’s economy Foster village-based entrepreneurship
Replenish depleted resources Stuart L. Hart.
Capitalism at the Crossroads
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5. Shareholder Value Model
Building Tomorrow’s Opportunity
New Skills Growth Path
Repositioning Trajectory
Nurturing Engaging
Internal External
Capabilities Constituencies
Cost and Reputation
Risk Reduction Legitimacy
Managing Today’s Business
Stuart L. Hart.
Capitalism at the Crossroads
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8. Path to Inclusive Commerce
Insufficient Alien
Beyond Becoming
Greening
•Pollution Greening Indigenous
prevention •Clean •Native Sustainable
•Product technology capability Value
stewardship •Base of the •Embedded
pyramid innovation
• Continuous • Disruptive • Business
improvement technology co-creation
• Incremental • Leapfrog • Mutual value
change innovation creation
• Rationalize • Restructure • Incubate new
industry industry industry
Stuart L. Hart.
Capitalism at the Crossroads
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