First Democracy VC slides

1. I N V E S T O R D E C K

2. Fizzics Group is on a mission to make beer
consumption a premium experience, no matter
what beer is on tap and no matter where it is
consumed.
M I S S I O N

3. B R A N D P I L L A R S
At the core of our consumer is
the desire for togetherness,
made possible through the
sharing of stories centered
around better beer.
COMMUNITY
There’s a feeling we get when
we discover something new.
When we try and enjoy
something for the first time.
It’s that aha moment we live
for, and now, we can have it
anytime we want.
DISCOVERY
The sentiment of breaking
barriers is to rupture the status
quo, bring people together even
with their differences, to
innovate beyond what we know
and understand, and it speaks to
the transformative nature of
Fizzics technology.
BREAKING BARRIERS
We’ve made it our personal
mission to improve not just the
taste of beer, but life as a whole
by bringing people together in
the name of creativity and
adventure. We never settle. We
constantly improve. We
continue to progress.
IMPROVEMENT
Brand pillars are specific attributes that embody the brand and reflects
what the brand stands for, with the intent to be communicated outwardly.

4. People love the taste of draft beer, but
90%* of beer is consumed from cans or
bottles and the experience, flavor and taste
isn’t as good as it is fresh from the tap.
O P P O R T U N I T Y A R E A
Cans
56%
Bottles
34%
On-Draft
10%
U.S. Beer Sales
*Source 2014 Brewers Association Brewery Operations
Benchmarking Survey (BOBS)
* NBWA 2016

5. S O L U T I O N
Fizzics allows beer aficionados and
novices alike to pour expert draft quality
beer by reviving any can, bottle or
growler of beer to brewery fresh draft.

6. U N D E R L Y I N G T E C H N O L O G Y
The Fizzics Technology that drives Waytap
leverages fluid and gas dynamics.
By placing a beer container in the chamber, inserting the feed tube, and latching
the lid, the chamber is pressurized and ready to dispense. Pulling the handle
forward gently pours the body of the beer under pressure, controlling the flow
digitally and keeping the bottle pressurized to keep the bulk of the carbonation
within the beer. Pushing the handle backwards is where the “sonication”
process begins by applying sound waves to control the process of abstracting and
converting the beer’s natural carbonation into an ideal Micro-Foam™ comprised
of uniformed sized bubbles with the perfect density that delivers the best aroma,
flavor, and taste.

7. C O N S U M E R P R O D U C T L I N E

8. CURRENT PRODUCT 2016 PRODUCT RELEASES
P R O D U C T F A M I L Y
FIZZICS
ON SHELF
Battery powered.Portable. Meant
to serve beverages from 12 - 64
oz.
WAYTAP SAVOR
LAUNCH Q4 ‘16
Built for life on the go or at home, the
Savor is battery powered, portable, and
serves 12-25 oz. beers.
WAYTAP HOST
LAUNCH Q4 ‘17
Built for life in the kitchen, or man cave, the
Host features a wall plug, temp stabilization,
connected device to Digital Platform and serves
12 - 64 oz. beers.
WAYTAP SAVOR+
LAUNCH Q3 ‘17
The Savor+ features premium materials
and finishes and features to support a
higher price point and avoid channel
conflict.
2017 PRODUCT RELEASES

9. R E T A I L P A R T N E R S

10. FIZZICS TECH | WAYTAP | IRONBOUND
MANAGEMENT TEAM
Entrepreneur and Technology Industry Executive demonstrating
more than two decades of strategy, marketing, product and
business development success. Comprehensive leadership abilities,
spearheading daily business operations with emphasis on brand
development and attainment of competitive market placement.
Exceptional solutions-driven success in development,
manufacturing, and technical settings. Phil is the consummate beer
geek with a true passion for big flavored beers and craft community
that’s both experimental and experiential.
Founder JAM-Proactive Design. Certified mechanical engineer with
over 25 years of experience at top design firms and electronic
manufacturers. Expertise in Product design, CAD, SolidWorks and
Design for Manufacturing and Rapid state manufacturing with
leading Asian ODMs and manufacturers. David is a huge craft beer
enthusiast and has been brewing beer at home for almost ten years.
GREG TAYLOR
Biz Dev
TOM STECKBECK
Chief Commerce Office

11. Fizzics Group’s greater purpose is to enhance the consumers’
relationship with food and beverages, improving their quality of life at
home and in commercial environments where food and drink are
consumed.
Fizzics Group isn’t a company that settles. We don’t just accept things
for the way they are. We ask questions. We solve problems. We lose
sleep at night. And we constantly push to make things better, because
we believe that nothing should come between you and the best food
and beverage experience possible. And that’s what our brands and
products do.
M I S S I O N
Fizzics Group exists to improve the experience of food
and drink in the community it creates.

12. P R E S S
“This miracle beer machine will show you how
to drink beer like a pro.”
“Fizzics is challenging the status quo on
beer dispensing, ushering in focused
technology to improve the experience, flavor
and taste of beer.”
“Folks, brace yourselves, because the
team behind Fizzics have created a
contraption of Newtonian magnitude,
which could forever change the way
you drink your beers.”
“I watched everyone’s eyes light up and a
smile form on their lips when they tasted
it. It was awesome.”
“Fizzics makes any beer appear and taste
as poured from a keg at the local
brewpub.”
“The gadget for the perfect beer.” “It’s striking how much difference a
beer from Fizzics is from one you
poured yourself.”
“This beer Gadget Gave Me Perfect Head!”“Fizzics transforms the beer into something
a lot closer to what you would get from a
just-poured draft right from the barrel.”
“It makes a good beer taste great, a pretty
bad beer taste pretty good.”
“Gadget that makes bottled and
canned beer taste like draft brews, is
ultimate dad startup.”
“The Fizzics Beer System, does a good job of
replicating the look, taste and feel of a
freshly tapped brew.”

13. • Maximize network & viral marketing effects via combination
live demos, social and interactive media and direct
PR/Media outreach.
• Collaborate with beer brands and craft producers throughout
their brand portfolios.
• Multi-distribution channels: big box/national retailers, direct,
web, and direct response TV.
Our mission is to accelerate a whole new category
and drive significant value creation and branding
opportunities in Retail, On-Premise, Off-Premise
and At-Home beer consumption. Our marketing
message is to transform the way the world
understands and drinks beer.
Disrupt home beverage alcohol category:
P R O M O T I O N S T R A T E G Y
Marketing & Sales Strategy
SOCIAL / ONLINE
DIGITAL MARKETING
FACEBOOK
INSTAGRAM
GOOGLE
INFLUENCERS
BLOGGERS
PR
RETAIL CHANNELS
TVRETAIL
DIRECT RESPONSE TV
INFLUENCERS
QVC
BEER FESTIVALS
BREWERIES
SPORTING EVENTS
SPORTS BARS
BEST BUY
TARGET
BROOKSTONE
TOTAL WINE & MORE
CABELA’S
AMAZON
BEST BUY CANADA
BED BATH & BEYOND
DEMOS

14. T H A N K Y O U