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“What am I 'posed to do when the club lights come on?”
                             Discovering Your Personal Brand
                                            January 12, 2012
                                                        1
2
2
What is a brand?




                   A brand is a promise




                                          3
A promise of…




                … exceptional quality
                and high expectations.




                                         4
A promise of…




                … questionable
                decisions and risks.




                                       5
A promise of…




                … polarizing passions
                and interests.




                                        6
Still with me?
Finding your promise




                       8
Defining your promise…




     Know your audience and their unmet needs
     - Boss
     - Family
     - Friends
     - Significant other




                                                9
Keeping your promise…




     Perception is reality
     - Appearance
     - Artifacts
     - Communications
     - Word of mouth




                             10
So what’s your promise?




                    11

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