1. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Monthly Targets for the KPI “C1.3 # Sales Volume for Product A”
Q1 Q2 Q3 Q4
1,017
1,045
1,207 1,207 1,207
Targets with DSZ
© 2015 – Strategic Systems Consulting
The effect of the
Sales Development
Strategic Initiative
(during Q2 & Q3)
Deseasonalizing (DSZ) the Targets of Strategic KPI Measures
(example)
1.0
1.10
1.15
1.0
Promo Campaign #1
Promo Campaign #2
Promo correction CQ900 900 900
925
950
975
1,000
1,025
1,050 1,050 1,050 1,050Targets w/o DSZ