Facebook Marking Seminar - Fort Wayne - by TabSite
1. Facebook for Business
Tools & Tips for Maximizing Marketing
on Facebook
With Troy Rumfelt, Scott Engbrecht
And Mike Gingerich
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
2. Webinar: July 27, 2011
Facebook for Business
Agenda:
• Who we are
•Why Facebook?
• Fan Page Socialization
• TabSite fan page platform
• Strategies for Engagement
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
3. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook for Business
120 Minutes from
Now you will:
• Know how to Optimize Your Fan Page
• Have a Plan for Posting
• Understand TabSite
• Be Pumped to try new Tools!
REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
4. Facebook for Business
Webinar: July 27, 2011
Troy Rumfelt, President
Digital Hill Multimedia & TabSite
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
5. Facebook for Business
Webinar: July 27, 2011
Mike Gingerich, Community Manager of TabSite
& Web Consultant of Digital Hill Multimedia
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
6. Facebook for Business
Webinar: July 27, 2011
Scott Engbrecht, Web Consultant
Digital Hill Multimedia
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
7. Facebook for Business
Webinar: July 27, 2011
Mark Zuckerberg, Facebook founder
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
8. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Our Story…
Web Development for over 15 years
E-Commerce, Content Management
Internet Marketing and SEO
Social Media & Application Development
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
9. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Our Story with Facebook…
Web Developers w/ specialty in CMS sites
Saw Facebook launch Fan Pages, saw the
coding barrier, saw a solution
Launched TabSite in March 2010
28,000 users in first year
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
10. Facebook for Business
Credit: James Hutto
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
12. Facebook for Business
Cost to create a basic Fan Page on
Facebook: $0
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite
Credit: James Hutto www.TabSite.com
15. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
No other platform on the
Web connects
brands to users
and
brands to users friends
so easily!
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
16. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
760+ Million people are on Facebook
Only China and India have larger
populations
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
17. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Source: http://www.onlineschools.org/blog/facebook-obsession/
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
18. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
According to Hitwise,
1 fan = 20 extra visits
to a website
Their data suggests
that a single Facebook
fan can be worth 20
additional visits to your
website over the course
of a year.
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
19. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
So potentially, if you have 1,000
Facebook fans, it means an extra
20,000 visits to your website.
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
20. Facebook for Business
Webinar: July 27, 2011
Getting Started: www.Facebook.com/Pages
1. Choose the best name for your Facebook Page
Good: Your Name <Ex. CK Products, LLC>
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
21. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
1. Getting Started:
Bad page name ideas: Stuffing Keywords….
Don’t name your Fan Page: <CK Products – Makers of
Pans, Cake Tools, Custom Molds, Wedding Cake,
Fondant>
Why? Hurts ability to be searched on Facebook
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
22. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Vanity URL:
Important! This is a area of SEO Value!
- Can’t be changed!
- Must have 25 fans in order to get your name
- Must authentically represent your brand
- Can include a keyword
www.Facebook.com/username
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
23. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
2. Info Tab
Key! Use it well!
This is the place to
write a crisp,
Keyword-rich
description.
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
24. Facebook for Business
Webinar: July 27, 2011
3. Add Custom Tabs
with TabSite
-Google sees each custom
tab as a unique url.
- Text and links can get indexed.*
*Note that all content is visible and
Shared within a Facebook iFrame so
the potential SEO value can be
mitigated to some degree as compared to a
Standard web page.
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
25. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
4. Add Links to your Website / Blog
Use Text Links and use images such as the
“Find Us on Facebook” badge on your site
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
26. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook Social Plugins added to
your website/blog add inbound links
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
27. Facebook for Business
Webinar: July 27, 2011
5. More Fans =
More intra-Facebook inbound Links
Facebook places links to
Facebook Pages on users
profiles (privacy settings can impact this),
so the more fans you get, the
more links you’ll have to your
Page within Facebook.
<Public profiles are indexed by Search Engines!>
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
28. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Add Custom App Tabs to:
- Expand Content
- Extend Engagement options
- Bring Brand Identity to Facebook
- Give visitors what you got while
they are right there on Facebook
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
29. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
So potentially, if you have 1,000
Facebook fans, it means an extra
20,000 visits to your website.
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
30. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Part 1 – Q & A
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
31. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
So potentially, if you have 1,000
Facebook fans, it means an extra
20,000 visits to your website.
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
32. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
What is TabSite?
- Fan Page Platform for small &
medium sized businesses
- allows you to easily create & customize
Tabs on your Fan Page.
www.TabSite.com
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
33. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
What is TabSite?
-No coding knowledge needed!
- Easy Drag N Build Style
- 50,000+ users
- 80 million+ fans reached
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
34. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
35. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
TabSite Manager Area
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
36. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
TabSite
Widgets
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
37. Webinar: July 27, 2011
Fan Page Socialization
TabSite enables you to display and
utilize multiple social network and social
sharing tools easily on your fan page.
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
38. Using TabSite to Content Widget
Remind people to “Check-in”
on via Facebook at your
service locale.
and
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
39. Essenhaus Inn & Restaurant
Uses:
and
PhotoShow
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
40. Uses:
-Contact Form
-Multiple Tabs and
-Multiple Sub-pages
per tab
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
41. Uses:
-Code Widget for Reservations
-Multiple Tabs
-Multiple Sub-pages per tab
and
-RSS Widget for Flickr
Face
-Twitter Widget
- Fan-Gate reveal tab
Facebook.com/HamptonChicago
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
42. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook for Business
Strategy Tips for your
Fan Page Marketing
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
43. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Basic Engagement
Image credit to MoonToast
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
44. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Moderate Engagement
Image credit to MoonToast
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
45. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook for Business
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
46. Travel and Hospitality: The highest
engagement occurs on Thursday and
Friday, when the week is winding
Wall Posting Tips down and people are looking to
escape from the office.
- Ideal Posting times depend on the Entertainment – Friday, Saturday,
day of the week per industry! and Sunday were most important post
times
Media: Weekends had strong
engagement while Monday was the
weakest.
Automotive: Auto related companies
saw the most engagement on
Sunday’s
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A
Statistical Review
47. Wall Posting Tips
Accept you won’t work only 9-5!
Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
48. Wall Posting Tips
- Pictures & Videos
in the Wall Feed get
the most Likes &
Comments
- Avoid link
shorteners,
Engagement rates
are 3x higher with
full URL’s.
[Source: BuddyMedia.com]
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
49. Facebook for Business
Webinar: July 27, 2011
Add Engagement Tools
- Facebook Like
- Facebook Share
- Facebook Comments
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
50. Facebook for Business
Webinar: July 27, 2011
Add Engagement Tools
- “Like –Gate”
Non-Fan Content
Where you show
Different content to
Non-fans with goal
Of getting them
To “Like” the Page
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
51. Facebook for Business
Webinar: July 27, 2011
Add Sharing Tools
- YouTube Videos
- Demo of VideoShow
Widget with FB Share
integrated.
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
52. Facebook for Business
Webinar: July 27, 2011
Special Feature of Tabsite – Double your Exposure by publishing your Tabsite tabs
to the web! TabSite allows you to create a MicroSite of your tabs.
A MicroSite of your Fan Page Tabs!
• Get Tab Content and Sub-Pages indexed (no
iframe, content is on the web)
• Gives another web location to “Like” your page
• Integrates all your Tab Content
• Available to ALL TabSite users!
• Rolling out in Beta this week!
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
53. Facebook for Business
Webinar: July 27, 2011
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
54. Facebook for Business
Webinar: July 27, 2011
5 Summary Tips For Facebook Marketing Success:
1. Use Photos & Videos – Use pictures and videos as much as possible.
When you write a post, by attaching a relevant picture along it is more likely that you
will catch the attention of your fans
2. Be Original – It’s important to be authentic on social media because if your
posts are a constant sales pitch, people will ignore you, or worse “unlike” you. Add as
much personality and creative spice to your Facebook Page as possible.
3. Recognize and Reach Out to Loyal Fans – Create incentives that
reward loyal fans and encourage users to be active on your page. Boston Pizza used
an extremely effective campaign that required customers to take a picture of
themselves at the restaurant & post the picture on the Facebook Page to win prizes.
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
55. Facebook for Business
Webinar: July 27, 2011
5 Summary Tips For Facebook Marketing Success:
4. Create a Custom Landing Page – Entice users to like your profile with
some sort of incentive that is feasible for your company but attractive enough to
easily garner a “like” from them.
5. Be Active – Comment on other people’s pages, “like” other’s posts and
pictures. It is also important to respond to everyone’s replies and comments on your
wall…are you starting to get the picture? A community can’t be a community unless
everyone participates, including you.
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
56. Facebook for Business
Webinar: July 27, 2011
TabSite Gold Winner to be
Announced Shortly
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
57. Facebook for Business
Webinar: July 27, 2011
Slides Available
for review/download
www.Facebook.com/DigitalHill
www.Facebook.com/TabSite
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
58. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Part 1 – Q & A
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
59. Facebook for Business
Webinar: July 27, 2011
Question and Answer time
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
60. Facebook for Business
Webinar: July 27, 2011
Upcoming Webinar: Oct. 4
New & Advanced Tabsite Features
for Facebook Marketing
Details: www.TabSite.com/Webinar
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
61. Facebook for Business
Webinar: July 27, 2011
Final Point!
Forbes reports that Facebook Fans are:
- 41% more likely to recommend a
brand & 28% more likely to continue
using them.
- Fans spend an average $71.84 more
than non-fans.
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
62. Facebook for Business
Webinar: July 27, 2011
Thanks for attending!
www.DigitalHill.com
www.TabSite.com
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com