Memorándum de Entendimiento (MoU) entre Codelco y SQM
How to Write a Sales Script for Digital Marketing
1. How to Write a Sales Script for Digital Marketing
2. PRODUCT
DIGITAL MARKETING SERVICES
FEATURES DIFFERENTIATION
• We are experts at getting websites to rank on the first
page
• We use machine learning to optimize website page
layouts to improve conversion rates
• Design, build, and update websites
• Create content for marketing communications
• Design and update marketing collateral
• Improve search engine optimization for websites
• Create short and long-form videos
• Paid-per-click advertising
• Create animated videos
3. • Design, build, and update websites
• Create content for marketing communications
• Design and update marketing collateral
• Improve search engine optimization for websites
• Create short and long-form videos
• Paid-per-click advertising
• Create animated videos
PRODUCT
DIGITAL MARKETING SERVICES
FEATURES
DIFFERENTIATION
TARGET
BUSINESSES IMPROVEMENTS
• Get more clients and revenue online
• Increase sales revenue from new clients
• Strengthen their position in the marketplace
against their direct competitors
• Increase their market share
• Generate more leads
• Improve their brand and messaging
• Improve their internal and external
communications
• Make something work better
• Make something easier
• Decrease the time it takes to
do something
• Increase revenue or income
• Decrease costs or expenses
• Improve product quality
• Decrease the risk of
something bad happening
• Improve visibility or access to
information
VALUE
• We are experts at getting websites to rank on the first
page
• We use machine learning to optimize website page
layouts to improve conversion rates
4. PRODUCT
DIGITAL MARKETING SERVICES
IMPROVEMENTS
TARGET
BUSINESSES CHALLENGES/CONCERNS
• Can be challenging to tell the story of the
company and its products
• Difficult to establish and improve branding for
the company and products
• Can be challenging to generate leads
• Difficult to get new clients
• Can be complex to figure out how to get more
revenue online
• Difficult to improve positioning against direct
competitors
• Can be difficult to increase market share
• What is the opposite of the
improvement?
• What problem goes away with
the improvement?
• What problem starts to
happen if this improvement is
not provided?
VALUE PAIN
• Get more clients and revenue online
• Increase sales revenue from new clients
• Strengthen their position in the marketplace
against their direct competitors
• Increase their market share
• Generate more leads
• Improve their brand and messaging
• Improve their internal and external
communications
5. PRODUCT
DIGITAL MARKETING SERVICES
CHALLENGES/CONCERNS
TARGET
BUSINESSES PAIN QUESTIONS
• How difficult is it to tell the story of your
company or products?
• How do you feel about your ability to
generate leads?
• How important is it to increase revenue from
new clients?
• How happy are you with the amount of
revenue you are generating online?
• How much of a priority is it to improve your
positioning against your direct competitors?
• How important is it to increase your market
share?
• What question could we ask to
see if the prospect has each
challenge or concern?
• For each pain point the
product fixes is a question
that could be asked.
VALUE PAIN QUESTIONS
• Can be challenging to tell the story of the company
and its products
• Difficult to establish and improve branding for the
company and products
• Can be challenging to generate leads
• Difficult to get new clients
• Can be complex to figure out how to get more
revenue online
• Difficult to improve positioning against direct
competitors
• Can be difficult to increase market share
6. PRODUCT
DIGITAL MARKETING SERVICES
TARGET
BUSINESSES CURRENT STATE QUESTIONS
• Are you working with a digital marketing agency
today?
• Who do you go to for changes and improvements
to your website?
• What is the CMS that your website is running on?
• How many websites do you have?
• Are you using videos or animations in your
marketing efforts?
• What are you using to generate leads online?
• How many leads are you generating online?
• When was the last time you considered other
options for help with digital marketing?
• Are you the right person to discuss this area
with?
• Currently have what you sell?
• Current vendor/provider
• Current systems and
processes
• People in the organization
• Current contracts and
expiration dates
• Size details – number of sites,
people, systems, etc.
• Current performance/stats
(technical, marketing,
financial, etc.)
• Last time evaluated other
options
VALUE PAIN QUESTIONS
7. PRODUCT
DIGITAL MARKETING SERVICES
TARGET
BUSINESSES CUSTOMER EXAMPLE
• We worked with an oil and gas company.
• They had challenges telling the story of
the company and its products.
• We were able to help with our digital
marketing services.
• This not only helped them increase sales
revenue from new clients, but it also
strengthened their position in the
marketplace.
• Who have we helped that is
similar to the target buyer?
• What problem did they have?
• What did we sell to solve that
problem?
• What are two improvements
we helped to influence?
VALUE PAIN QUESTIONS
CUSTOMER
EXAMPLE