This is the intro to new media that I gave to the Reno-Sparks Chamber of Commerce. This is an introduction to the concept of new media, some of the tools available and how some groups are using them already.

2. What’s New in Media?

3. A SHIFT from a BROADCAST mechanism to a MANY-TO-MANY model, rooted in a conversational format between authors and people.

4. Broadcast Style

5. Many-to-Many Style

6. New media is an ever-evolving term, but today has come to refer to media tools driven primarily by digital technology and typically facilitates multi-directional message distribution.

7. Consumers are tiring of “interruption” advertising and are increasingly in control of how they interact, filter, distribute, and consume their content and associated marketing messages.

8. DISCLAIMER: New media isn't a short-term project, an experiment, an event, a one-shot deal, or a quick fix. It's not something you throw money at, and using it doesn't guarantee sales or influence.

11. Weblog (Blog) A website that displays entries in reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and media related to its topic.

12. Weblog (Blog)

13. Weblog (Blog)

14. Weblog (Blog)

15. Weblog (Blog)

16. Weblog (Blog)

18. Tracking in the Blogosphere

19. Tracking in the Blogosphere

20. Tracking in the Blogosphere

21. Measuring New Media New media tends to be easier to measure because of the tie to technology. We can typically tell how many and how people are viewing and interacting with our media.

22. Podcast/Videocast

23. Podcasts Some companies that offer customers a discount on purchases if they bring in their iPod to show that they’ve downloaded their Podcast.

24. Mobile Marketing/Text Messaging Text to be notified before a price change

25. Mobile Marketing/Text Messaging

26. Mobile Marketing/Text Messaging

27. Social Networks

28. Social Networks

29. Social Networks

30. Social Networks

31. Social Networks

32. Airstream Social website encouraging people to form a community by submitting photos and stories from the road.

40. Mike McDowell KPS|3 Marketing Account Executive Director of New Media [email_address]