DesignDirectorShares13WaystoScrewUpClientPresentations

•

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M

If you can’t sell it, don’t bother making it.

DesignDirector,MuleDesignStudio • @monteiro
MIKEMONTEIRO

YOUHAVEBEENLIEDTO!

Qualityisnotenough.

Doesgooddesignsellitself?
NO

Iselldesign.

Getwork.1
Dowork.2
Ensurequality.3
Getpaid.4

Isn’tthatsales?
BUT MIKE,

Dogoodwork.1
Persuadethemit’sgood.2

Agooddesignerwhocansell
workismorevaluablethana
greatdesignerwhocan’t.

25,000,000SOLDOVERATWOMONTHPERIODIN1957

Youknow—forkids!

Youknow—forusers!

Sellingisacoreskill.

DONOTTRUST!DONOTTRUST!DONOTTRUST!DONOTTRUST!DONOTTRUST!

MAKESMONEY
COSTSMONEY

CANSELLDESIGN
CAN’TSELLDESIGN

DesignersScrewUpClientPresentations
WAYS13

Theworkisgood.1

Theworkisgood.1
Theworkistested.2

Youarenottheretobe
theclient’sfriend.
1

Happinessisaside-effect
ofgooddesign.

Ifyoucan’tbe
botheredtosellit…

…don’tbother
designingit.

Theywon’tbehappy6
monthsdowntheroad
whentheprojectfails.

Notgettingoffyourass.
2

I’mashyandquietperson.
BUT MIKE,

Confidenceisn’tabout
YOU

Confidenceisabout
THEM

Startingwithanapology.
3

Apologiesareexpensive.

Youarealways
presentingthecorrect
amountofwork.

Thebestwaytofixa
meetingistocancelit.

Shitrunsdownstream.
Apologiesrunupstream.

Notsettingthestage
properly.
4

Whyarewehere?1

Whencanweleave?
Whyarewehere?1
2

No
foreword by Austin Kleon
YOU’REMY
FAVORITECLIENT
Mike Monteiro
Brief books for people who make websites
12

NOT
ACTUALLY
LARRY
NOT
ACTUALLY
LARRY
NOT
ACTUALLY
LARRY
NOT
ACTUALLY
LARRY
NOT
ACTUALLY
LARRY

SOLD!

Givingtherealestatetour.
5

You’resellingahouseby
talkingaboutsheetrock.

Worklikeascientist.
Presentlikeasnake-charmer.

Takingnotes.
6

Readingascript.
7

Withoutpromotionsomething
terriblehappens…”
“
—PTBarnum

Withoutpromotionsomething
terriblehappens…
“
nothing
—PTBarnum
.”

Gettingdefensive.
8

Goodpeopledobadwork.

Thisisagreattimetokeep
yourmouthshut.

Everytypowillrevealitself
onceyoupublish.

Mentioningtypefaces.
9

Talkingabouthowhard
youworked.
10

You’renotgettinggraded
oneffort.

Reactingtoquestionsas
changerequests.
11

“Whyisthisblue?”
“Oh,Icanchangeit!”

Whyyouusingbricks?
Oh,Icanchangeit!

Notguidingthe
feedbackloop.
12

Doesthisreflectyourbrand?1
Doesthisreflectyourusers’needs
aswediscussedinthereasearch?
2
Doesthisreflectyouradstrategy?3

Asking“Doyoulikeit?”
13

Whydoyouhatedesigners?
BUT MIKE,

Thisthingwedo.

Wearegatekeepers.

Thanks.

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DesignDirectorShares13WaystoScrewUpClientPresentations

1. DesignDirector,MuleDesignStudio • @monteiro MIKEMONTEIRO

2. YOUHAVEBEENLIEDTO!

3.

4.

5.

6.

7. Qualityisnotenough.

8. Doesgooddesignsellitself? NO

9. Iselldesign.

10. Getwork.1 Dowork.2 Ensurequality.3 Getpaid.4

11. Isn’tthatsales? BUT MIKE,

12. Dogoodwork.1 Persuadethemit’sgood.2

13. Agooddesignerwhocansell workismorevaluablethana greatdesignerwhocan’t.

14.

15.

16. 25,000,000SOLDOVERATWOMONTHPERIODIN1957

17.

18. Youknow—forkids!

19. Youknow—forusers!

20. Sellingisacoreskill.

21. DONOTTRUST!DONOTTRUST!DONOTTRUST!DONOTTRUST!DONOTTRUST!

22.

23. MAKESMONEY COSTSMONEY

24. CANSELLDESIGN CAN’TSELLDESIGN

25. DesignersScrewUpClientPresentations WAYS13

26. Theworkisgood.1

27. Theworkisgood.1 Theworkistested.2

28. Youarenottheretobe theclient’sfriend. 1

29.

30. Happinessisaside-effect ofgooddesign.

31. Ifyoucan’tbe botheredtosellit…

32. …don’tbother designingit.

33. Theywon’tbehappy6 monthsdowntheroad whentheprojectfails.

34. Notgettingoffyourass. 2

35. I’mashyandquietperson. BUT MIKE,

36. Confidenceisn’tabout YOU

37. Confidenceisabout THEM

38. Startingwithanapology. 3

39. Apologiesareexpensive.

40. Youarealways presentingthecorrect amountofwork.

41. Thebestwaytofixa meetingistocancelit.

42. Shitrunsdownstream. Apologiesrunupstream.

43. Notsettingthestage properly. 4

44. Whyarewehere?1

45. Whencanweleave? Whyarewehere?1 2

46. No foreword by Austin Kleon YOU’REMY FAVORITECLIENT Mike Monteiro Brief books for people who make websites 12

47. NOT ACTUALLY LARRY NOT ACTUALLY LARRY NOT ACTUALLY LARRY NOT ACTUALLY LARRY NOT ACTUALLY LARRY

49. Givingtherealestatetour. 5

50.

51. You’resellingahouseby talkingaboutsheetrock.

52.

53. Worklikeascientist. Presentlikeasnake-charmer.

54. Takingnotes. 6

55. Readingascript. 7

56.

57. Withoutpromotionsomething terriblehappens…” “ —PTBarnum

58. Withoutpromotionsomething terriblehappens… “ nothing —PTBarnum .”

59. Gettingdefensive. 8

60. Goodpeopledobadwork.

61. Thisisagreattimetokeep yourmouthshut.

62. Everytypowillrevealitself onceyoupublish.

63. Mentioningtypefaces. 9

64.

65.

66.

67. Talkingabouthowhard youworked. 10

68. You’renotgettinggraded oneffort.

69. Reactingtoquestionsas changerequests. 11

70. “Whyisthisblue?” “Oh,Icanchangeit!”

71. Whyyouusingbricks? Oh,Icanchangeit!

72. Notguidingthe feedbackloop. 12

73.

74. Doesthisreflectyourbrand?1 Doesthisreflectyourusers’needs aswediscussedinthereasearch? 2 Doesthisreflectyouradstrategy?3

75. Asking“Doyoulikeit?” 13

76.

77.

78.

79.

80.

81.

82.

83.

84.

85. Whydoyouhatedesigners? BUT MIKE,

86. Thisthingwedo.

87. Wearegatekeepers.