Presentation by Mike Said of brandStrategy.co.za and Nick Nicolau of Global Wrapps at Click Africa Conference 2012

2. SOMETHING JUST HAPPENED! WHERE SHOULD I POST IT?
Do you want
Is it business Is it a personal
anyone to
related? matter?
actually see it?
Y N Y N Y
Are you in a Would you be in Would you be in
bar, restaurant trouble if your trouble if your
or airport? boss found out? spouse found out?
Y N Y
Are you
N N addicted to
likes?
Is it very
boring?
Y N
Y
Google + Foursquare Don’t Post It LinkedIn Facebook Twitter

3. Mike Said Nick Nicolau
brandStrategy.co.za globalwrapps.co.za
@mike_said_what @wrappalicious
#brandstrategy #globalwrapps
#clickafrica #clickafrica

4. No graphs Simply a brutal account of
No statistics what has worked for US and
No mind numbing numbers what hasn’t and how you can
No academic theory avoid some of those
mistakes.

5. In marketing PERCEPTION is
more important than
REALITY. It does not matter
how good you are only how
good people THINK you are!

6. It’s hard work
It requires dedication
It is not THE SILVER BULLET
It levels the playing fields

7. The Four R’s Of Mobile The Four R’s Of Mobile
Regular Relevant
Remarkable Real
And of course there is a 5th
Respectful

8. Why bother at all…
Location adds relevance and
personalization to advertising
and especially mobile
advertising!

9. Which results in considerably
higher click through and that
my fellow skeptics is the
WHY of mobile marketing.

10. Now let’s take a look at HOW
Mobile Location Based
Marketing (MLBM) should be
working…

11. 2
1

12. 3
4

13. 5
6

14. 7 8

15. 10
9

16. 12
11

17. 14
13

18. 15

19. 16

20. 17

21. 18

22. 19

23. So why isn’t it working…
YET?
Foursquare don’t get it
Merchants don’t get it
Users don’t get it

24. So why throw time, effort
and money at something that
nobody gets or uses
effectively?

25. That’s easy… ‘cause once
upon a time nobody got
Google, or Facebook, or
Twitter, or Mobile, or the
Automobile

26. We have the WHY, we have
the HOW and we need the
WHAT?
So WHAT works and WHAT
doesn’t?

27. A website
Facebook
Twitter
YouTube
FourSquare

28. For the foreseeable future, Ultimately, mobile is a
there's little danger that powerful complement to
mobile will "cannibalize" other marketing, not a
other media. substitute.

30. Mike Said Nick Nicolau
brandStrategy.co.za globalwrapps.co.za
@mike_said_what @wrappalicious
#brandstrategy #globalwrapps
Brandstrategy.co.za/extras/downloads Brandstrategy.co.za/extras/downloads