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Communicate Smarter - Stay Relevant in the Digital Era

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15min impuls during the 2. #DigiZH Event in Zurich

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Communicate Smarter - Stay Relevant in the Digital Era

  1. 1. Communicate smarter - stay relevant Mike Schwede, 3. Februar 2016 #digiZH
  2. 2. Communicating smart? 1. Relevant 2. Awesome 3. Efficient
  3. 3. «Markets are conversations.» Cluetrain Manifesto, 1999 →No conversations? No markets! Mike Schwede Mike Schwede, Creative Commons 3.0 BY SA
  4. 4. Awesome Product, great Service. Look how we do it! My problems, my dreams, my needs, my… whatever Mike Schwede, Creative Commons 3.0 BY SA
  5. 5. Visions & Needs Knowledge & Help Products & Services Solutions & Features Mike Schwede, Creative Commons 3.0 BY SA Content Funnel
  6. 6. 5 morning routines for a great monday 3 KPI for better cash management Bexio! Bexio vs xyz Online Invoices, Bank Sync,... 4’000 Google Searches / Mt 250 Social Mentions / Mt
  7. 7. Topic Share of Voice Your Topic Your Voice Competitor Your Goal
  8. 8. 9 Facebook Topic Data
  9. 9. Visual Insights? 10
  10. 10. Communicating smart? 1. Relevant 2. Awesome 3. Efficient
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  13. 13. Communicating smart? 1. Relevant 2. Awesome 3. Efficient
  14. 14. 17
  15. 15. 18
  16. 16. Nestlé, ww, Facebook 1500 pieces of content $127,500 / Day for Social Media Management Source: Percolate
  17. 17. 20 Social Media Management
  18. 18. Marketing Automation
  19. 19. Relevant Conquer topics, plan based on data Awesome Be bold, beautiful Efficient Outreach influencers and use smart tools Mike Schwede, Creative Commons 3.0 BY SA
  20. 20. @mikeschwede mike@schwede.ch

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