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mike@cooa.la, @mikeschwede, +41 (78) 600 888 2, www.cooa.la
cooala Ltd ℅ Collider, 22 Upper Ground Street, London SE1 9PD ...
« Avoid innovation,
and fix the basics. »
Russell Davies @undermanager
Foto by C. Tucker Beckett
#1 Your Story?
Produkt
Produkt
Was/Wie
Werte
Erlebnisse
Bullshit-Bla Bullshit-Bla
Bullshit-Bla Bullshit-Bla
Conversion Rate = 0%
Conversion Rate = 8.9%
#2 Be Bold!
«Be consistent, not
uniform. »
www.gov.uk/design-principles
#3 Integrate Real Life!
cooala GmbH, Copyright 2012 16
cooala GmbH, Copyright 2012
#4 Earned Media – echt jetzt!
cooala GmbH, Copyright 2012
Uni
Unilever
cooala GmbH, Copyright 2012 20
#5 Rented Media à Paid Media
21Edgerank Checker 2011, Techcrunch 2012, 2013, social @ Ogilvy 2014
0%
5%
10%
15%
20%
25%
£0m
£50m
£100m
£150m
£200m
£250...
«Stop making Facebook
the center of your
relationship marketing
efforts»
Nate Elliott, VP and Principal Analyst at Forrest...
vs
Number of Users,
worldwide
Organic Reach
Engagement Rate
2.5 - 3.3 Mrd.1.39 Mrd.
99.7 – 94.6 %2 %
1.58 – 6.5%0.07%
E-Ma...
#6 Owned Media
cooala GmbH, Copyright 2012 26
Your Web Site
à Take back control
cooala GmbH, Copyright 2012
https://smm15.cooa.lahttp://smm15.cooa.la
« The strategy is
delivery. »
And try the new cooala: http://cooa.la
Socialme6 To-Dos für 2015
Socialme6 To-Dos für 2015
Socialme6 To-Dos für 2015
Socialme6 To-Dos für 2015
Socialme6 To-Dos für 2015
Socialme6 To-Dos für 2015
Socialme6 To-Dos für 2015
Socialme6 To-Dos für 2015
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Socialme6 To-Dos für 2015

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Was gibt’s zu tun in Social Media? Vortrag anlässlich des #smm15

Publicado en: Empresariales

Socialme6 To-Dos für 2015

  1. 1. mike@cooa.la, @mikeschwede, +41 (78) 600 888 2, www.cooa.la cooala Ltd ℅ Collider, 22 Upper Ground Street, London SE1 9PD cooala GmbH, Im Eichhölzli 25, 2502 Biel, CH 6 To-Dos für 2015 Was gibt’s zu tun in Social Media?
  2. 2. « Avoid innovation, and fix the basics. » Russell Davies @undermanager
  3. 3. Foto by C. Tucker Beckett #1 Your Story?
  4. 4. Produkt Produkt Was/Wie Werte Erlebnisse Bullshit-Bla Bullshit-Bla Bullshit-Bla Bullshit-Bla
  5. 5. Conversion Rate = 0%
  6. 6. Conversion Rate = 8.9%
  7. 7. #2 Be Bold!
  8. 8. «Be consistent, not uniform. » www.gov.uk/design-principles
  9. 9. #3 Integrate Real Life!
  10. 10. cooala GmbH, Copyright 2012 16
  11. 11. cooala GmbH, Copyright 2012 #4 Earned Media – echt jetzt!
  12. 12. cooala GmbH, Copyright 2012
  13. 13. Uni Unilever
  14. 14. cooala GmbH, Copyright 2012 20 #5 Rented Media à Paid Media
  15. 15. 21Edgerank Checker 2011, Techcrunch 2012, 2013, social @ Ogilvy 2014 0% 5% 10% 15% 20% 25% £0m £50m £100m £150m £200m £250m £300m £350m £400m £450m 2011 2012 2013 2014 2015 UK Facebook Ad Revenue Organic Reach Brand Pages 500k+ Fans
  16. 16. «Stop making Facebook the center of your relationship marketing efforts» Nate Elliott, VP and Principal Analyst at Forrester.
  17. 17. vs Number of Users, worldwide Organic Reach Engagement Rate 2.5 - 3.3 Mrd.1.39 Mrd. 99.7 – 94.6 %2 % 1.58 – 6.5%0.07% E-MailFacebook Willingness to hear about brands 21 %17 %
  18. 18. #6 Owned Media
  19. 19. cooala GmbH, Copyright 2012 26
  20. 20. Your Web Site à Take back control
  21. 21. cooala GmbH, Copyright 2012 https://smm15.cooa.lahttp://smm15.cooa.la
  22. 22. « The strategy is delivery. » And try the new cooala: http://cooa.la

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