This document discusses the concept of "#BrandSchizo", which refers to a corporate disease that makes it difficult for corporations to survive and thrive in the digital era. The disease has symptoms like entire markets being disrupted overnight by new technologies. The causes include that corporations can't scale humanity, prioritize profit over people, are inherently complex systems, and have a gap between what they promise and deliver. The document argues that while customers and employees have changed, corporations have not adapted to the information age reality.

1. #BrandSchizo

2. @mikestopforth
@cerebra

5. Ravens 28 – 6 49ers

6. SHIT.

10. Teman: “I’m quitting advertising”
Teman continues: "In bestowing this award
on this piece of work, we’re actually
exposing a really sad truth. That the
advertising industry has become so topheavy with cost and process and approvals
and meetings and waste, that the idea of
just making a simple image, and deploying
it to a simple platform at an opportune
moment, is considered at this point to be
ground-breaking.”

11. “If not for corporate bureaucracy,
advertising, marketing and branding would
be so much awesomer!”

14. The customer has changed.
The employee has changed.
Everything has changed except the
corporation.

15. #BrandSchizo
(it’s a corporate disease)

16. The symptoms of #BrandSchizo
• Big-Bang Disruption (Harvard Business
Review)

17. The symptoms of #BrandSchizo
“That kind of innovation changes the rules.
We’re accustomed to seeing mature
products wiped out by new technologies
and to ever-shorter product life cycles. But
now entire product lines—whole markets—
are being created or destroyed overnight.
Disrupters can come out of nowhere and
instantly be everywhere. Once launched,
such disruption is hard to fight.”

18. The symptoms of #BrandSchizo
• Big-Bang Disruption (Harvard Business
Review)
• Innovative start-ups that die when they
become corporations

19. The causes of #BrandSchizo
Why is it increasingly difficult for
corporations to survive and thrive in the
digital era of business?

20. The causes of #BrandSchizo
The corporation’s Industrial Age legacy is
butting heads with its Information Age
reality!

21. The causes of #BrandSchizo
1. They can’t scale humanity
2. Profit at the expense of people
3. They are inherently complex, and
sometimes internally competitive
4. The GAP!

22. They can’t
scale
humanity.

23. Profit at the expense of people.

24. They are
inherently
complex, and
sometimes
internally
competitive!

25. The GAP between
what the corporation
promises and what it
delivers is the source
of all its pain.

26. One final ugly truth…

27. Thank you!
@mikestopforth
@cerebra