Presentation designed by Adam and teammates from Consulting Career Acceleration Module, in the Mason School. Awarded 1st place at Deloitte competition.

1. Power Production Protection
Agency

2. Our Mission
 Congress and citizens are demanding an
immediate response to PA’s nuclear
attacks
 PPPA Stand-Up Leadership Council was
created and is focusing on the nuclear
sector
 Mason Consulting Team 4 was hired to
provide guidance to the PPPA

3. Areas of Focus
 Stakeholder analysis & segmentation
 Information needs
 Key threats/incidents
 Key messages
 Information channels
 Management and communication strategy
 Implementation approach

4. Stakeholder Makers
Decision Mapping
1. 5.Community
2.FirstEnforcers
3. Industry
4. Responders
6. Terrorists
High Keep Manage
Satisfied Closely
DOE
Presiden
t
Congres
Terrorists s
Nuclear
Plants
Special
P Agencies
o
w
e Media Security State Gov.
Emergency
r Press Companies National Guard Mgmt
General
Academic
Public Hospitals Non Nuclear Plants
Institutions
Foreign Military
Suppliers
Administratio
Private Customer Workers
n
Businesses
Activists s Neighbors
Low Monitor Keep High
Interest

5. Stakeholder Segments
Criteria used for the segmentation:
 Similar information needs
 Functional responsibilities
First Responders • First on the scene
Decision Makers • Leadership and strategic vision
Enforcers • Preventative taskforce
Industry • Direct stake in Energy sector
Community • Individuals/entities with indirect interests
Terrorists • Opposition

6. Information Needs
Regulatory X X
PR X X
Financial Job X X X
1st Responders Decision Makers Enforcers Industry Community Terrorists
Educational X X
Preventive X X X X X
Actionable X X X X X
Health/Safety X X X X

7. •Dashboard
Decision •Direct lines
Makers •ENS •Conference
Calls
Enforcers
•ENS
Fluid Information
1st •Advanced
PPP Responde
rs
website
access
A
•Press
Communit •Website
Flow
y (Normal
Industry •Newsletters Access)
•Conference
s

8. Key Threats
Physical Threats Cyber Security
• Bomb attacks • Loss of data
• Raw materials disruption • Access security of the control
• Transportation attacks system
Key
Threats
Technological Risks Budget Constraints
• Communication disruption • Future cuts
• Longer time-frame required • Increased cost of security
• Training needs of employees

9. Impact on Stakeholders
Physical Threats Cyber Technologica Budget
Security l Risks
1st • Enforce safety
Responders • Jump-to-action • Inadequate
information • Limited
Decision • Coordinate relief sharing resources
Makers efforts • Loss of
• Preventive confidentiality • Misaligned
measures strategies • Security is
• Policy formulation between power compromised
Enforcers • Investigate plants
• Secure • Increased
• Employee’s safety risk of mishap • Constricted
Industry
• Financial difficulties information
exchange
Community • Fear of attacks Increased cost of
• Electricity shortage electricity
Terrorists • Advanced • Easier access
intelligence to systems

10. Key Messages
1st Responders: Importance of role in
protecting national security
Decision Makers: Need to develop
executable strategies that protect national
nuclear energy
Enforcers: Backbone of the mission; 1st line
of defense

11. Key Messages
Industry: PPPA will support & protect
industry interests
Community: Safety for the family and loved
ones
Terrorists: Nuclear energy will be
PROTECTED against attacks

12. Strategy: 3 Keys to Success
1) Cross Functional Team
2) Color Coded Alert Levels
3) Fluid Information Flow

13. Strategy: Cross-Functional Team
 Represent various stakeholders
 Collaborate preventive measures
 Meet quarterly; “town hall” input
DOE
First
Communit
Industry Responder Enforcers
y
s

14. Strategy: Color Coded Alert
Levels
 In conjunction with Department of
Homeland Security
 4 factors of threat evaluation
a) Credible?
b) Corroborated?
c) Imminent?
d) Grave consequences?
Low Guarded Elevated High Severe

15. Strategy: Fluid Information Flow
 Inter-agency
collaboration
 Cross-segment
delivery of
relevant
information
 Use enabling
technologies to
coordinate
preventive and

16. Critical Barriers
1. Reluctance from industry / other
agencies
2. Lack of forward thinking
3. Different internal procedures in case of
incident

17. Implementation Approach
Implementation
Inform the segments
Create the CF team Identify and select
the vendors
Form Develop Project Plan Implementation of Continuous
mission, vision & software systems internal training
goals
Appoint
Define roles & communications Training plan for
responsibilities director preventative
measures
Assign procedures for
each threat level
Finalize detailed
requirements
Establish procedures Cross Functional Team
Coding System
Technological Processes

18. Thank You!

19. Questions?

20. Appendix :Value Chain Analysis
Sourcing Production
• Buy raw materials(RM) • Process RM
• Transport RM • Follow procedures
• Store RM • Manual interaction
• Use RM • Monitor production
Post Production Distribution
• Dispose Nuclear Wastes • Substation power
• Transmit the power transmission
• Step-up transformers • Distribution lines
• Step-down transformers

21. Appendix :Modes of
Communication
Dashboard
Direct Phone
Response Center
Radio Portals
Bridge
Emergency Notification System
Website Press Newsletters

22. Appendix: Enabling Technology
4.9Ghz Band
Security Technology
Database
Content Management

23. Appendix: Slide Sorter
Key
Threats