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Digitalization
Aligningcustomerexperience,platforms
and players
March 18th 2016
MilošRadović,Digital Business & Innovations
Miloš Radović
Senior Business Developer
Digital Business & Innovations
milos.radovic@swisscom.com
@milosradovic
Digitalization!
We’re living in an
experience economy!
Economic & social development
Product focused society
Economic & social development
Product focused society Informationfocused
society
Economic & social development
Product focused society Informationfocused
society
Experience focused
society
Economic & social development
Need:
Quality of life,
relief and
safety.
Behaviour:
Buy & Own
Differentiation:
Product qual...
Economic & social development
Need:
Information,
communicationand
entertainment.
Behaviour:
Use & Connect
Differentiation:...
Economic & social development
Need:
Creating lasting life
experiences.
Behaviour:
Experience & Share
Differentiation:
Qual...
What are the success
factors within the
«experience economy»?
Co-Operative EconomyEcosystem
Success factors
Brand
Brand as an experience!
Brand Ecosystem Co-Operative Economy
Staging the experience
Product + Brain + Experience
18.03.16 Mobile. Flughafen. Innovation. Web. Native
Virtuell real
Health & Fitness
The ecosystem as a «lock-in»
Brand Ecosystem Corp Economy
Stronger through partnerships
Brand Ecosystem Co-Operative Economy
Create win-win situations!
Competing against Amazon?
Core Business Growth Areas
9 Months
2 Weeks 2 Weeks 2 Weeks
SaaS, we can!
Understanding clients!
Swisscom
Enterprises
Clients
Swisscom
Enterprises
Clients
BUSINESS MODELS
PROCESSES EXPERIENCE
Swisscom
Enterprises
Clients
PROCESSES EXPERIENCE
TRANSFORM
BUSINESS MODELS
«We didn‘t expect that, at all!
We create new experiences!
Mobile Lösungen am POS
Think in ecosystems and
engage with partners!
Business relationship based on mutual
trust, openness and shared rewards
Innovation braucht ein inspirierendes Umfeld
Collecting, analysing and combining data
from different parties
PaaS we want!
Don‘t forget to have fun!
Thank you!
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
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Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players

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Through customer experience & digital ecosystems to new business models – The operation and business models of the future are digital. A successful digitalization therefore needs more than just innovative technologies. Novel concepts are required! It’s the time to rethink: Only when customer experience, platforms and enterprises interlock is it possible for the power of digitalization to truly unfold. We use tangible examples to showcase the impact of the digital chain on enterprises, how Design Thinking, Agile Development, Co-Creation and technology collude and how ecosystems drive new business models.

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Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players

  1. 1. Digitalization Aligningcustomerexperience,platforms and players March 18th 2016 MilošRadović,Digital Business & Innovations
  2. 2. Miloš Radović Senior Business Developer Digital Business & Innovations milos.radovic@swisscom.com @milosradovic
  3. 3. Digitalization!
  4. 4. We’re living in an experience economy!
  5. 5. Economic & social development Product focused society
  6. 6. Economic & social development Product focused society Informationfocused society
  7. 7. Economic & social development Product focused society Informationfocused society Experience focused society
  8. 8. Economic & social development Need: Quality of life, relief and safety. Behaviour: Buy & Own Differentiation: Product quality, durability und reparability
  9. 9. Economic & social development Need: Information, communicationand entertainment. Behaviour: Use & Connect Differentiation: Usability, speed and variety Need: Quality of life, relief and safety. Behaviour: Buy & Own Differentiation: Product quality, durability und reparability
  10. 10. Economic & social development Need: Creating lasting life experiences. Behaviour: Experience & Share Differentiation: Quality of service and size of the ecosystem Need: Information, communicationand entertainment. Behaviour: Use & Connect Differentiation: Usability, speed and variety Need: Quality of life, relief and safety. Behaviour: Buy & Own Differentiation: Product quality, durability und reparability
  11. 11. What are the success factors within the «experience economy»?
  12. 12. Co-Operative EconomyEcosystem Success factors Brand
  13. 13. Brand as an experience! Brand Ecosystem Co-Operative Economy
  14. 14. Staging the experience
  15. 15. Product + Brain + Experience
  16. 16. 18.03.16 Mobile. Flughafen. Innovation. Web. Native
  17. 17. Virtuell real Health & Fitness
  18. 18. The ecosystem as a «lock-in» Brand Ecosystem Corp Economy
  19. 19. Stronger through partnerships Brand Ecosystem Co-Operative Economy
  20. 20. Create win-win situations!
  21. 21. Competing against Amazon?
  22. 22. Core Business Growth Areas
  23. 23. 9 Months
  24. 24. 2 Weeks 2 Weeks 2 Weeks
  25. 25. SaaS, we can!
  26. 26. Understanding clients!
  27. 27. Swisscom Enterprises Clients
  28. 28. Swisscom Enterprises Clients BUSINESS MODELS PROCESSES EXPERIENCE
  29. 29. Swisscom Enterprises Clients PROCESSES EXPERIENCE TRANSFORM BUSINESS MODELS
  30. 30. «We didn‘t expect that, at all!
  31. 31. We create new experiences!
  32. 32. Mobile Lösungen am POS
  33. 33. Think in ecosystems and engage with partners!
  34. 34. Business relationship based on mutual trust, openness and shared rewards
  35. 35. Innovation braucht ein inspirierendes Umfeld Collecting, analysing and combining data from different parties
  36. 36. PaaS we want!
  37. 37. Don‘t forget to have fun!
  38. 38. Thank you!

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