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Mindshare NA's Guide to SXSWi 2017

  1. –Engadget “SXSW - by its very definition - is about breaking down boundaries, and stepping into the unknown. It’s about trying to do something different…”
  2. SXSWi 37,000+ participants (and 82 foreign countries) 1,377 sessions with over 3,000 speakers ~3,500 media/reporters in attendance
  3. Making the most of SXSWi • SXSWi is widespread throughout downtown Austin - be sure to explore outside of just the Convention Center • This year, the Interactive badge grants secondary admission to a broad selection of Film & Music programming • Spend time walking around outside of the Convention Center to find the best branded experiences • The trade show floor is open Sunday - Wednesday; budget around 2 hours to cover the full floor • The weather in Austin can be unpredictable – check the forecast before you fly in & pack accordingly • Download the SXSW GO app & use it to program your personal schedule • Be open to spontaneity & be prepared with a plan B (lines can be long) • Big names on panels draw crowds, “unknown” speakers deliver unique experiences • Download the ReWop app to find nearby charging stations for your phone at the festival • Comfortable shoes are a must – expect to walk around a lot.
  4. SXSWi Distilled Mindshare experts will distill the top events, trends, and emerging topics during the festival for marketers. Follow us: • Preview POV on what we’ll see at SXSWi • Daily blog posts, videos, photos, and more • Top trends from SXSW post-event MINDSHAREINTHELOOP @MINDSHARE_NA MINDSHARENA MINDSHARENA MINDSHARE_NA
  6. What to attend • Mindshare experts have put together a selection of recommended sessions for each day of SXSWi. • These sessions focus on innovation, invention, and key emerging marketing areas such as AI, voice recognition, and more. • The selections were chosen to educate attendees, inspire new thinking, and drive big ideas that you can apply to your consumers. Most of our selected sessions focus on one or more of the following themes: SENSORYDATA AGILE STRATEGIES AUTONOMOUS LIVING MOBILE COMMERCE
  7. Friday, March 10 11:00AM-12:00PM The opening speaker for the Interactive festival, in a conversation moderated by Google’s Malika Saada Saar. Speakers: U.S. Senate, Google Austin Convention Center Ballroom D, 500 E Cesar Chavez St Opening Speaker: Cory Booker (U.S. Senator) 11:00AM-12:00PM How TV and film are working with Silicon Valley to reach consumers in new ways & adjusting their creative process with advances in audience data. Speakers: Mashable, The Hollywood Reporter, Endemol Shine JW Marriott Salon D, 110 E 2nd St How Tech is Shaping the Future of Entertainment 3:30-4:30PM Emotion-sensing technology is moving from an experimental phase to reality. See how to design rich, emotional experiences for this next wave of tech. Speakers: Changing Sciences JW Marriott Salon FG, 110 E 2nd St When Your Internet Things Know How You Feel 3:30-4:30PM The floodgates are open: the FAA has broadly authorized businesses to use drones. A look at what’s still needed for businesses, and what’s next for the public. Speakers: Commercial Drone Alliance / Hogan Lovells US LLP Hilton Austin Downtown Salon F, 500 E 4th St Dawn of the Drones 5:00-6:00PM How advances in machine learning, AI, and VR/AR are revolutionizing brain health, transforming the treatment of brain and mental health disorders. Speakers: Brain Power, NeuroLaunch,, Stanford University Austin Convention Center Room 8ABC, 500 E Cesar Chavez St Mind the Machines: Neurotech and AI for Brain Health
  8. Saturday, March 11 11:00AM-12:00PM VR & AR let consumers live in your brand. But how do these immersive experiences do more than blow a handful of minds & actually become part of a marketing plan? Speakers: Humana, National Geographic Channel, EnPlay Sheraton Austin Capitol Ballroom, 701 E 11th Street Is VR/AR The New Storytelling… Or The Old 3D? 12:30PM-1:30PM While tech has given brands personalization at scale, it’s taken the “personal” touch out of fashion. How brands must leverage both data & people in commerce. Speakers: The Business of Fashion, Stitch Fix, Poshmark JW Marriott Salon 1-2, 110 E 2nd St Data Alone Can’t Decode the Fashion Industry 3:30-4:30PM How will intelligent machines affect mobile apps, as they try to understand & mimic human intelligence? A look at the potential for systems like Watson. Speakers: IBM, Eventbase Technology Inc JW Marriott Salon 8, 110 E 2nd St Mobile Apps in the Age of Cognitive Computing 5:00PM-6:00PM As more and more fans watch sports on the sofa or while they’re on the go (relying on apps for updates), see how the industry must monetize this critical audience. Speakers: Lewica Ltd, SporTechie Four Seasons Ballroom AB, 98 San Jacinto Blvd Do Stadium Fans Even Matter Anymore? 5:00PM-6:00PM As social media allows us to filter out imperfections, content creators can empower their audiences to embrace an authentic vision of themselves. Speakers:, clapit, Dr. Vivian Diller Hyatt Regency Austin Zilker Ballroom 2, 208 Barton Springs Rd Social Media Real- volution: What’s After Perfect
  9. Sunday, March 12 9:30AM-10:30AM The thumb is in charge now & it’s quick to scroll, swipe, close. How mobile has changed consumer behavior, from shopping expectations around time, and more. Speakers: Facebook Hyatt Regency Austin Zilker Ballroom 1, 208 Barton Springs Rd Moving at a Mobile Minute 11:00AM-12:00PM In a world where buyers prize experience over ownership & ostentatious consumption is largely frowned upon, how do we define luxury to remain relevant? Speakers: Jaguar Land Rover, PSFK, Diageo, Warrior Poets Hyatt Regency Austin Zilker Ballroom 2, 208 Barton Springs Rd The Future of Luxury 12:30-1:30PM How will live sports tackle cord cutters? Exploring the future of live sports distribution and the challenges sports teams, leagues and networks face. Speakers: Twitter, NBC Sports & Comcast Ventures, Sportle, Monumental Sports Network Four Seasons Ballroom CD, 98 San Jacinto Blvd Live Sports and Cord Cutters 2:00-3:00PM From Snapchat Spectacles to GoPro and more, how marketers weigh what’s a game changer vs. just a fad for sports experiences and fan engagement. Speakers: NHL (Minnesota Wild), Space Techie, Space 150 Four Seasons Ballroom AB, 98 San Jacinto Blvd Game Changer: Spectacles Come to Sports 3:30-4:30PM Social has taken your brand out of your control, while asking you to be more participatory than ever. How will it evolve over the next five years? Speakers: Spredfast Hyatt Regency Austin Zilker Ballroom 1, 208 Barton Springs Rd Social Is More Than A Metric
  10. Saturday-Sunday, March 11-12 Tech companies across Transportation, Social & Culture, Innovative World, Health & Wearables, and Enterprise & Smart Data. 9:30AM – 6:00PM SXSW Accelerator Pitch Event Tech companies across Sports, Entertainment & Content, Payment & FinTech, Security & Privacy, and Augmented & Virtual Reality. The Accelerator judges will calculate the top scores for each of the ten categories, and announce the winners at this pitch awards ceremony. Each winner will then go on to compete at the Super Accelerator event on Monday. 11:00AM - 6:00PM7:00PM – 8:30PM Accelerator Pitch Awards Ceremony Startup Village at Hilton Austin Downtown, 500 East 5th Street – Salon AB Now in its ninth year, the SXSW Accelerator Pitch allows emerging technology startups to pitch their products and services in front of a live audience and panel of expert judges. 50 companies across ten categories will present over the course of two days. DAY ONE – MARCH 11 MARCH 12 DAY TWO – MARCH 12
  11. Monday, March 13 9:30-10:30AM How do platforms and publishers cover issues like race, politics, and sex in a thoughtful way while audiences are exposed to images & headlines in real-time? Speakers: Teen Vogue, Refinery29 Hyatt Regency Austin Zilker Ballroom 3-4, 208 Barton Springs Rd How To Do “Taboo” In a Digital World 9:30-10:30AM How GIFs can go beyond cute cat memes to actually advance storytelling in journalism, convey complex information, and reach new audiences. Speakers: Frontline, PRI’s The World, Point Taken (WGBH) Hyatt Regency Austin Texas Ballroom 1-3, 208 Barton Springs Rd What the GIF?! How GIFs Help Advance Journalism 9:30AM-10:30AM The future of shopping is social. What marketers, influencers, and e-comm teams need to know about creating authentic content & turning social followers into buyers. Speakers: ShopStyle, Neiman Marcus JW Marriott Salon 3-4, 110 E 2nd St The Hundred Thousand Dollar Snap(chat) 11:00AM-12:00PM How will millennials embrace luxury in an unpredictable social, economic climate? Does modern luxury still depend on high prices & "status" labels? Speakers: Refinery29, Levi’s, Zady JW Marriott Salon 3-4, 110 E 2nd St How New Media is Redefining the Meaning of Luxury 5:00PM - 6:00PM FBI Director James Comey will sit down with Newseum to discuss a wide range of issues, from cyber security to safeguarding civil liberties, and more. Speakers: FBI, Newseum Hilton Austin Downtown Salon H, 500 E. 4th St A Conversation with FBI Director James Comey
  12. Monday, March 13 Startup Village at Hilton Austin Downtown 500 East 5th St – Salon C If you missed the Accelerator pitches, here’s your chance to meet each of the 50 finalists and see them demo their products and services. 11:00AM - 6:00PM11:00AM – 1:30PM SXSW Accelerator Demo Days Austin Convention Center 500 E Cesar Chavez St – Ballroom EFG All ten category winners will be invited back to the stage to pitch in front of a new audience and a new set of judges. This competition will select the 2017 Best Startup Pitch Company. 11:00AM - 6:00PM5:00PM - 6:30PM SXSW Super Accelerator
  13. Tuesday, March 14 9:30AM-10:30AM A look at the challenges and strategies moving forward for publishers and platforms in a world of ad blocking and viewability issues. Speakers: Google, Vox Media, The Washington Post Hyatt Regency Austin Zilker Ballroom 3-4, 208 Barton Springs Rd Redefining Ad Tech in a Distributed World 12:30PM – 1:30PM With addressable tech already in millions of TVs around the world, explore the future of TV advertising, the data that will drive decision- making, and more. Speakers: Advertising Age, Comcast, Gracenote, LG Hyatt Regency Austin Zilker Ballroom 2, 208 Barton Springs Rd The Last Frontier: $73 Billion Land Grab 12:30PM – 1:30PM For every new, successful tech that humankind has brought to our lives, we’ve molded & altered our behaviors. Will we follow the same path with VR? Speakers: Google, Facebook, New York Media Center, Ustwo JW Marriott Salon 7, 110 E 2nd St Virtual Crossroads: A Look at VR and Human Behavior 3:30PM – 4:30PM With over 500MM active Instagram users and 52MM pieces of content uploaded each day, how and why have some reached the top of this content cluttered world? Speakers: Jerry Media, The OutCast Agency Austin Convention Center Ballroom EFG, 500 E Cesar Chavez St @FuckJerry and The Business of Hilarious Content 5:00PM - 6:00PM The rise of male household consumers, more stay at home Dads, more focus on grooming – it’s forcing marketers to take a new look at how to talk to men. Speakers: Movember, Pernod- Ricard, Ketchum Hyatt Regency Austin Zilker Ballroom 2, 208 Barton Springs Rd The New Man Code: Targeting Modern Male Consumers
  14. Wednesday, March 15 11:00AM-12:00PM From appliances to cars to medical implants, the products we buy are built around software code. But if you don't control that code, do you really own your device? Speakers: Northeastern University School of Law, Public Knowledge, Case Western Reserve University, R Street Institute JW Marriott Salon 7, 110 E 2nd St The Internet of Things You Don't Own 11:00AM-12:00PM Experts from the early days of VR will present lessons learned with their relevance to today’s more affordable and accessible forms of VR. Speakers: Set It Spinning, Virtual World Society / Simiosys, PwC's Experience Center, All These Worlds, LLC JW Marriott Salon 3-4, 110 E 2nd St Learning From the 1st VR Boom to be Successful Now 3:30PM-4:30PM The growing impact of the experience economy, and why brands must grow more mobile, social, and personal to meet consumer needs in this environment. Speakers: Mashable, Lyft, StubHub JW Marriott Salon E, 110 E 2nd St Memories Matter: Leveraging the Experience Economy 5:00PM-6:00PM Shazam and Wyclef have partnered to deliver an AR experience around his new album. Get an overview, demo, and Q&A of the technology. Speakers: Shazam, Wyclef Jean JW Marriott Salon E, 110 E 2nd St How Did Shazam Get Wyclef in AR on My Phone?! 5:00PM - 6:00PM Looking at the big dollars being invested in media today, and a discussion of the challenges, successes, and the future of the publishing industry as a whole. Speakers: BuzzFeed, Reuters, Bleacher Report, Under Armour JW Marriott Salon FG, 110 E 2nd St Who Has The Guts to Invest in Content?
  15. Thursday, March 16 11:00AM-12:00PM Today you can control your home, consume the news, order a ride, and much more through the latest in AI innovation. A look at where it’s evolving to next. Speakers: Amazon, Sonos, Samsung JW Marriott Salon 7, 110 E 2nd St The Future of Intelligent Living 11:00AM-12:00PM A discussion on the guardrails, governance, policy, accountability, transparency and security that will be the underpinnings of responsible AI. Speakers: Wired, CognitiveScale, Mertiage Capital LLC, WayBlazer JW Marriott Salon C, 110 E 2nd St The Next Four Years of AI 11:00AM-12:00PM How do you reach PC/online/console gamers? How brands can navigate the massive gaming ecosystem and tap influencers in the space. Speakers: Twitch, Ad Council, Rooster Teeth Productions LLC, 3Blackdot JW Marriott Salon D, 110 E 2nd St Game On: How to Engage Gaming Influencers 3:30PM-4:30PM A look at relationship between VR creators and brands; why some of the most innovative VR content created today is being financed by brands. Speakers: Discovery Communications, MEC, Deutsch, Moth + Flame JW Marriott Salon 1-2, 110 E 2nd St Brands are Leading the Way in the Evolution of VR 3:30-4:30PM See Tony Stark's vision come to life. Developers can build and customize the foundation of J.A.R.V.I.S. (of 'Iron Man' fame) in an extremely short period of time. Speakers: JW Marriott Salon 6, 110 E 2nd St Building J.A.R.V.I.S
  18. Around Austin Austin’s Bat Colony What: Largest Bat Colony in NA Where: South Congress Bridge When: At sunset in March-November Soco What: Trendy street of retail & restaurants close to downtown Where: South Congress Ave (Btwn Riverside Dr & W Johanna St) When: At Sunset in March - April Barton Springs Pool What: 68 degree natural spring pool Where: Barton Springs Road When: Year Round 5am – 10pm (except for part of Thursday). Closed March 4-10 for spring cleaning. State Capitol Building What: Texas State Capitol Where: 1100 Congress Ave When: Year Round Mondays-Fridays 7am-10pm; Sat & Sun 9am-8pm
  19. Around Austin Rainey Street What: Old homes converted to bars & restaurants Where: Rainey Street When: Year Round Broken Spoke What: Honky Tonk Dance Hall Where: South Lamer (10min drive from downtown) When: 11am-11:30pm Tuesday – Saturday; open until 12am Wed-Thurs and 1:30am Fri-Sat Lady Bird Lake Trail What: Running & bike trail through downtown Austin Where: Along the Colorado River When: Year Round Alamo Drafthouse What: Movie theater w/ food & drinks served Where: 6 locations around Austin When: Year Round
  21. Getting Around Official ridesharing partner of SXSW. Download the app & get $5 off your first ride with promo code RIDEON Austin B-Cycle: pay-as-you-go bike rental Sign up for the complementary Mazda Express ride service SXSW Shuttles: departing the Convention Center every ten minutes during conference hours. Cap Metro: extended metro services to downtown Austin Car Rental Service Use the rental code: L65SXSW (PIN: SXS) Car Sharing Service Use promo code SHAREATX; they’ll waive the sign-up fee and give you a $10 credit.