1. Social Recruiting & Employer Branding
Solutions from MindTickle
All Rights Reserved, MindTickle, 2012
Concept Document

2. OPPORTUNITIES:
1. Pre Placement Employer Branding & Buzz Generation
2. Post Hiring Engagement for New Hires
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3. Employer Branding & Buzz Generation
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4. Opportunity
How to attract and engage quality applicants?
1. Cut through the clutter and position itself with an innovative
image
2. Attract top talent by communicate its true values and benefits to
prospective applicants – Employer Branding
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All Rights Reserved, MindTickle, 2011

5. Proposed Solution
Create an online competition across colleges or disciplines
 Gamification – increases
participation
 Gold medal winners can be
awarded shortlisting or some
other tangible incentive
 Social / integration with Facebook
creates virality and buzz
 Content can be kept generic or
also have light weight
assessment
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6. Success Stories – Gamification for SAP Labs
Campus Hire Engagement for all campus hires across India
1%
100%
I learnt new things about SAP, and am
85% 19% now even more excited about joining
SAP
66% I increased my general knowledge and
45% had fun
I networked and got to know about my
fellow new hires
35%
Users Emailed Users Users Other
Registered Completed
Gold Medal Winners 27%
Silver Medal Winners 32%
Bronze Medal Winners 35%
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7. SAP Success Story - Continued
89% of participants displayed high degree of social engagement
Elite Networker (50+ invites)
89%
Expert Networker (25+ invites)
Explorer Networker (10+ invites) 11%
Newbie Networker (<10 invites)
Social Interaction Total
Number of Invites initiated by users 1400+
Number of instant messages exchanged 5400+
Number of mouse-over mini-profile views 70K+
Social Integration hugely increased adoption – participants
were inviting others to join to increase their social score
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8. Post Hiring Engagement for Fresh Hires
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9. Opportunity
How to attract, engage and retain fresh hires?
1. Engage hires between day-of-offer and day-of-joining?
2. Fresh hires can demonstrate their skills and get classified into
roles most suited to their strengths
3. Reduce pre-join churn
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All Rights Reserved, MindTickle, 2011

10. Proposed Solution
Provide a web portal that allows new hires to show off skills
Dashboard
Programming Critical Thinking Problem Solving Self Motivation
Service
Orientation
Grammar & Collaboration Integrity Planning Results
Comprehension Skills Orientation
ILLUSTRATIVE
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11. Gamified Assessment of Each Skill
When selected, each topic presents an gamified assessment
ILLUSTRATIVE
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12. Gamified Assessment of Each Skill
The gamified assessment can present a series of topics
ILLUSTRATIVE
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13. Gamified Assessment of Each Skill
The assessment is presented as an interactive quiz with lifelines
Lifelines Attempts
ILLUSTRATIVE
Scoring is designed such that it differentiates the participant
who is guessing vs. a knowledgeable/skilful participant
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14. Gamified Assessment of Each Skill
Badges, medals and leaderboard creates healthy competition
ILLUSTRATIVE
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15. Dashboards for Insights
Real-time charts that show summary and drill down views
ILLUSTRATIVE
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16. About MindTickle
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17. Introducing MindTickle
MindTickle is an online platform that makes learning and engagement
delightful, efficient and effective by providing a blend of gamification & social
Most popular use cases :
 New Hire training (pre-joining/post-joining)
 Product and sales training
 Customer training
 Policy and compliance training
More than 20K
users have
been engaged
 Culture and values training
by MindTickle
 Instructor Enablement (Blended) Training
Our Customers:
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18. Why MindTickle?
MindTickle can absorb existing training content and transform it into an
engaging interactive learning experience
 SaaS platform makes it easy to keep
the training content kept up to date
 Game like format and social features
motivate learners to actively
participate in the training and engage
with the content
 Logistically convenient secure
SaaS platform
 Cost effective
 Secure access anytime anywhere
 Self-Serve
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19. Product Features
Features Benefits
Interactivity
Content Presentation Game format with audio-visual engagement
Quizzes Test-to-teach enhances absorption and engagement
Gamification Leaderboard, medals and badges engage the user
Convenience
Secure Hosting Hosted on MindTickle’s private cloud, no IT/deployment required
Easy Administration MindTickle can manage end to end operations – invitations,
reminders or self-serve interface allows easy administration
ROI
Analytics Dashboard Provides a cockpit view of the overall success of the program,
with drill down views available for each new hire performance
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20. How is MindTickle different from E-learning?
E-Learning AllAboard from MindTickle
Interactivity Animation, quizzes & Game mechanics and social features
voice provide higher engagement levels
Agility Vendor needs new SoW Customizable platform that is very easy
for any content to update as content changes
updates, and it may take and turn around time can be < 1 day
weeks
Do-it-yourself/ None Self-serve/ admin interface allows your
self-serve experts to update content themselves
ROI measures None Detailed analytics and reports on user
participation & content absorption
Content Delivery Typically restricted to Designed in HTML5; portable across
devices that support Flash devices including the iPAD
Costs One time upfront Low upfront cost with valued based pay
as you go (per user subscription model)
Ops & Support Limited Subscription includes 24x7 support
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21. Security
MindTickle’s private cloud solution provides three layers or security
and conforms to the industry standards
State‐of-the-art data center Application Access Security Content Security
service provider
 Completed SAS70 type II  Validated domains: user  SHA-256 encryption
audits registrations is verified at time of
form filling to ensure correct  Identity access
 ISO 27001, SOC 1/SSAE
company domain
management system
16/ISAE 3402 certifications  Validated email: users have  HTTPS protocol
to verify their email by clicking on
 Successfully validated as a
Level 1 service provider
the activation link sent in the
registration email  Secure downloading
under the PCI Data and streaming of video
Security Standard (DSS)
 Users credentials are content
encrypted using one-way
 FISMA Moderate, ITAR encryption technic before
compliance, FIPS 140- storing into the database
2, HIPAA certification
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22. Appendix
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23. Features & Benefits
Benefits
 Classify fresh hires according to their
strengths on different skills
 Increase conversion of offers to joiners;
reduce pre-joining churn
 Improve Branding on Campus – your
would be recognized as an organization
that employs innovative methods of
employee engagement
 Reduce turnover that occurs in the
first 30-90 days
 Employees that are engaged earlier are
more productive and will stay longer
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24. Online Pre-joining New Hire Engagement
 Online platform for orientation training that
combines the power of social interactions
and gamification
 Your campus hires can be invited to
participate in an online game
 All the new hires can compete with your
other new hires from same campus or
across campuses
 Top scorers win badges/medals, and can be
recognized through leaderboards and
rewards
 The content of the game can be designed
around skills / tracks that helps classify fresh
hires according to their strengths
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All Rights Reserved, MindTickle, 2012

25. Features & Benefits
Features Benefits
 Advanced Gamification Platform:  Classify fresh hires according to their
Game like format and social features strengths on different skills
motivates new hires to participate
 Increase conversion of offers to joiners;
 Secure Saas Technology: MindTickle’s reduce pre-joining churn
private cloud ensures access to the game
anytime anywhere  Improve Branding on Campus – your
would be recognized as an organization
 Hassle Free: All operations and content that employs innovative methods of
delivery can be managed by MindTickle employee engagement
 Analytics & Reporting: Detailed reports  Reduce turnover that occurs in the
on engagement levels and progress first 30-90 days
 Agility: Addition of skills and levels  Employees that are engaged earlier are
more productive and will stay longer

26. Contact
Mohit Garg
Co-founder & CEO
mohit.garg@mindtickle.com
+91 99203 49419/ +1 973 400 1717
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