1. CBI DIGITAL – Credentials
535 Park Avenue, New York, NY 10065
Tel: +1 646-688-4899 Fax: +1 646-216-9789
www.cbidigital.com
58 Nguyen Binh Khiem, District 1, HCM City, Vietnam
Tel: +848 39103190 Fax: +848 39103160
www.chidoanh.com

2. WHO WE ARE
CBI Digital is a global digital agency
founded in 2007 in New York, with offices in
New York and Vietnam
We provide performance-based digital
marketing for clients in Ecommerce, Gaming,
Professional services, and Hospitality
CBI Digital serves various clients in U.S.,
Europe and Asia

3. Testimonials: http://www.cbidigital.com/testimonials/
GLOBAL CLIENTS

4. Web & Mobile Solutions
SEO & Digital
Advertising
Conversion Rate Optimization
WHAT WE DO

5. We have achieved remarkable digital successes with
major clients, and we will make you successful with our
unique capability of digital strategy & execution.
OUR PROMISE

6. CASE STUDY
Client: Thien Minh Group
Revenue: 50 million usd / year
Website: www.ivivu.com
Services: SEO, Conversion Rate Optimization, Google Advertising
Result: Increased organic search 91% and organic revenue 425% in 9
months
Details: From 5/2013, CBI helped IVIVU increase organic search visits 91%
and organic revenue 425% year-over-year.

7. IVIVU organic traffic YOY
CHART HERE

8. “iVIVU.com partnered with CBI/Chi Doanh for the past year for SEO, SEM and
website conversion services. Having worked with many other digital agencies
in Vietnam, I clearly see the difference in their work quality. I respect CBI/Chi
Doanh team for the results they deliver: our SEO traffic doubled and revenue
surged by 4 times. iVIVU.com proudly partner with CBI/Chi Doanh to explore
the online travel market in Vietnam and believe in even better results in the
future. “
Hang Do – CEO
iVIVU | www.ivivu.com
IVIVU’s Testimonial

9. CASE STUDY
Client: VNG Corp
Revenue: 200 million usd / year
Website: www.vuigame.vn
Service: Search Engine Optimization (SEO)
Result: increased organic search visits 25 times in 7 months
Details: From 12/2012 to 7/2013, CBI helped Vuigame.vn increase organic
search from 200,000 visitors/ month to over 5,000,000 visitors/month, making the
site to be the #1 casual game site in Vietnam

10. Vuigame.vn organic traffic

11. “ We enlisted CBI/Chi Doanh’s services to improve the SEO for our mini-
games portal Vuigame.vn. Since they began on 11/2012, Vuigame.vn’s
organic traffic has increased 7 times from 10,000 visits/day to 70,000
visits/day after less than 3 months. We have enjoyed working with CBI/Chi
Doanh as they have been extremely responsible and provided feedback
that went beyond their scope of work. I strongly recommend their services
due to their dedication to clients and work efficiency. “
Christopher Liu – Game Platform Team – Department Head
VNG Corporation | www.vng.com.vn
VNG ‘s Testimonial

12. OUR EXPERTISES
Digital Strategy Creation
Web, Mobile & Ecommerce Platforms
Search Engine Optimization
Digital Advertising
Conversion Rate Optimization
Social Media & Content Marketing
Brand Identity Design
Web Security

13. DIGITAL STRATEGY
Industry Analysis
Competitive Analysis
Business Model Evaluation
Business Plan Review
Marketing Strategy
Winning
Strategy

14. SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) is the art of optimizing your web & mobile
platforms to drive massive organic visitors from Google search
Organic search channel usually has the best conversion rate of all digital
channels, because people search for what they need, at the time they need it
In successful Ecommerce companies, SEO can drive 50-70% of total traffic
and is account for over 50% of online revenue
CBI Digital delivers the best-in-class SEO for our clients, with advanced
expertise and powerful SEO strategy

15.  SEO In-depth review
 Keyword Research
 Competitor Research
 SEO On-page Optimization
 Crawling & Indexing Optimization
SEO PROCESS
 Web Performance Optimization
 Link Building Strategy
 User Engagement Optimization
 Social Media Optimization for SEO
 Paid Advertising Optimization for SEO

16. 4 KEYS OF POWERFUL SEO
SEO
Expertise
SEO
Creativity
SEO
Leadership
SEO
Strategy
To drive massive SEO success, you cannot rely on “secret” SEO tricks, but need to
leverage advanced techniques, professional SEO process & communication, SEO
creativity and strategy to conquer most lucrative search segments.

17. SEO Collaboration
CBI sends weekly To Do ListCBI sends weekly To Do List
Client Tech team applies coding updatesClient Tech team applies coding updates
Client Content team applies content updatesClient Content team applies content updates
CBI approves changes & send next To Do ListCBI approves changes & send next To Do List
CBI sends monthly SEO report & planCBI sends monthly SEO report & plan
CBI & Client share a work progress checklistCBI & Client share a work progress checklist

18. SEO Questions
How long will I see SEO results?
SEO is a long-term process that may take from 6-12 months to see visible results, although
in many cases we are able to drive results in 3-4 months after launch.
What should I do as a client to boost SEO performance?
SEO clients who devote time to build great content, take care of the online users, and
constantly improve their site will achieve SEO result faster.
What are the biggest SEO mistakes?
In our view, the biggest SEO mistake is to believe in easy SEO promises. Second is to
abuse black-hat SEO. Third is not spending time to take care of the site. There is no
shortcut in SEO. It is all about hard work of both SEO team AND Client team.

19. Typical SEO Results
Besides driving massive organic growth for Vuigame & Ivivu, CBI Digital consistently delivers
excellent SEO results for global clients:
JBeautyBrands.com, Ecommerce japanese cosmetics seller, ranks #1 for “Japanese
cosmetics”, better than huge brand Shiseido (ranks #4) in 2011-2012
Laws Offices of Michael Markovitch, a boutique law firm, ranks #1 for “immigration lawyer
nyc”, better than Yelp or any famous law firms in New York
Office Lease Center, a video listing platform for office rental, ranks top 5 for lucrative
keywords “office rental nyc” and “office for rent nyc”
Get-Licensed.co.uk, top security training company in UK, recovers from black-hat SEO
from previous agency & get top ranking for keywords “sia training”, “sia course”

20. DIGITAL ADVERTISING
CBI runs highly-effective digital campaigns with Google Ads, Facebook Ads,
and other ad networks & Real-time bidding (RTB) platforms
CBI helps advertisers achieve excellent business results (1) increase online
revenue (2) acquire leads, users or fans (3) drive app installs (4) achieve visitors
and brand reach at reasonable cost-per-click (cpc) or cost-per-acquisition
(cpa)
CBI masters both web & mobile digital campaigns, and works with all forms
of digital ads like search, display, retargeting, and more

21. CAMPAIGN PROCESS
Advertising Plan &
Estimates
Advertising Plan &
Estimates
Ad & Landing Page
Production
Ad & Landing Page
Production
Campaign Setup &
Running
Campaign Setup &
Running
Campaign
Brief
Campaign
Brief
Campaign Monitoring
& Optimization
Campaign Monitoring
& Optimization
Result
Reporting
Result
Reporting

22. CASE STUDY
Client: 5-star The Grand Ho Tram Casino & Resort
Campaign: Grand Opening Promotion
Service: Google Paid Search and Facebook Advertising
Facebook Newsfeed ads & Sponsored posts
Google Search Ads targeting oversea guests
Result: Facebook & Google campaigns surpassed visits and reach targets at
reasonable cost-per-click

23. CASE STUDY
Client: Thien Minh Group - IVIVU.com
Service: Google Search ads and Re-marketing ads
Result:
Hotel + Location Search: CTR increases 44%, avg. position from 4.2 to 3.5
Brand Search: Avg. CPC reduced 33%
Brand Re-targeting: Impression Share increases from 55% to 98%
Display Re-marketing: Avg. CPC reduced 53%

24. CASE STUDY
Client: VNG Corp – PG9
Service: User acquisition campaigns for 04 web games
Pham Nhan Tu Tien: Google Search ads + Facebook ads
Ngoa Long: Google Search ads + Facebook ads
Vu De: Facebook ads
Long Tuong: Facebook ads
Result: Best ROI and lowest cost-per-role
PNTT achieved best actual cost-per-role, 30% lower than target
Vu De had the best ROI in game, 300% increase (acquire paying gamers)

25. “CBI (Chi Doanh) ran Google Adwords and Facebook online campaigns for VNG (together with VNG
cooperated companies) on the 4 online web games from Nov 1st to Dec 31st, 2013.
CBI (Chi Doanh) is very responsible and professional, whose jobs contributed a very important role
for the revenue of the above products. They achieved several impressive results such as gaining the
best CPA/New role of $0.12/role for Pham Nhan Tu Tien (of the target $0.4/role), and best ROI for Vu
De (nearly 300% ROI). When cooperating, the communication and the execution are always on time,
never delayed. Service attitude is very nice and supportive. I highly appreciate their expertise in the
online advertising field as well as their professional working style.
I would highly recommend CBI (Chi Doanh) for relevant services in online advertising. I do believe
with their online advertising knowledge, experience and enthusiasm, they will provide qualified
service and surpass all expectations.
Bui Thanh Binh - VNG Product Group Manager
VNG Corporation | www.vng.com.vn
VNG TESTIMONIAL

26. CONVERSION RATE OPTIMIZATION
A/B TestingA/B Testing
Data Insight AnalysisData Insight Analysis
Advanced Conversion TrackingAdvanced Conversion Tracking
Conversion Rate Optimization (CRO) is optimizing the user experience with web &
mobile platform to improve the rate of visitors taking a desired action (conversion)

27. CRO PROCESS
Analyze performance
& Identify problems
Analyze performance
& Identify problems
Create Possible
Hypothesis
Create Possible
Hypothesis
Create New
Versions
Create New
Versions
Setup Conversion
Tracking
Setup Conversion
Tracking
Run A/B tests btw old
version & new version
Run A/B tests btw old
version & new version
Pick Winner &
Design Next Test
Pick Winner &
Design Next Test

28.  Ecommerce Tracking
 Lead-generation form tracking
 Email & Social Media tag tracking
 Goal & Event Tracking
Advanced Tracking
 Mobile App Event Tracking
 Personal-Level Tracking
 Customer Behavior Tracking

29. Typical CRO Clients
JBeautyBrands.com: Ecommerce tracking, A/B Testing
Anvanca.com: Ecommerce tracking & Shopping cart optimization
IVIVU.com: Ecommerce & Ebook download tracking, Insight Analysis, User
Experience Enhancement, A/B testing
Office Lease Center: Customer Inquiry Tracking & Social Media tracking
Toni & Guy Academy: Advanced Student Enrollment tracking on web & mobile
Get-Licensed.co.uk: Ecommerce tracking, Student Registration tracking
365app.vn: Mobile App organic tracking

30. WEB & MOBILE SOLUTIONS
Brand Identity Design & Ad ProductionBrand Identity Design & Ad Production
Mobile App DevelopmentMobile App Development
Big-scale Platform DevelopmentBig-scale Platform Development
High-end Web & Mobile DesignsHigh-end Web & Mobile Designs

31. HIGH-END DESIGNS
CBI Digital specializes in creating high-end, elegant web & mobile designs
that inspire viewers from the first sight.
Great designs have balanced layout
Great designs have appealing color theme
Great designs have elegant graphic decoration & details
Great designs use consistent fonts, styles, and sizes
Great designs have great quality photos

32. “Design is WHAT and Why I LOVE. Design is about Passion, Emotion and
Attachment and it must be at the Heart of Every Business” - Tom Peters, the
Marketing Guru.
Great designs are clean & simple
Great design are easy to navigate
Great designs have strong call-to-actions
Great designs are mobile-friendly
HIGH-END DESIGNS

33.  HTML 5 & Responsive Front-end
 iOS & Android App development
 Linux-Apache-MySQL-PHP Mastery
 Wordpress & Magento development
ADVANCED EXPERTISE
 Big-scale System Design &
Architecture
 Performance Optimization
 Web Security Audit & Troubleshooting
 Webmaster Support

34. Ecommerce Platform
Client: JBeautyBrands.com
Solution: Ecommerce platform to sell Japanese cosmetics in U.S.
Turnaround time: 8 weeks
Team: Designer, Developer, Tester, Business Analyst, Project Manager (PM)
Functionality: Full Ecommerce functionality including
Shopping cart, wish list & payment system
Sophisticated promotion, coupon & reward point features
Advanced product, customer and order management system
Admin Dashboard to manage site operation

35. Awards for: This
Awards fro: This text
here with short
description
BIG IMAGE HERE
JBeautyBrands.com

36. Social Network Platform
Client: World Golf Network
Solution: Social Network for business golfers
Turnaround time: 10 weeks
Team: Designer, Developers, Tester, Business Analyst, Web Security, PM
Functionality:
Members can “make friend” with other members & send direct messages
Members can create golf outings & invites fellow members to participate
Companies can create corporate golf events & let people signup online
Admin Dashboard to manage site operation

37. Awards for: This
Awards fro: This text
here with short
description
BIG IMAGE HERE
World Golf Network
“ CBI Digital truly builds an exceptional
service business. They treat their clients like
good friends, respond to all needs and
deliver amazing performance. They get
customer service perfectly.
If you need to upgrade your web presence, I
would highly recommend CBI Digital. For
me, it was not just good business, it was the
value in a strong relationship. “
Dan Pincus - Founder
World Golf Network |
www.worldgolfnerwork.com

38. Job Search Platform
Client: HotJobs.com.mm
Solution: Full-feature Job Search Platform
Turnaround time: 8 weeks
Team: Designer, Developers, Tester, Business Analyst, PM
Functionality:
Responsive Design
Employers post jobs
Job searchers submit resumes & apply for jobs
Admin Dashboard to manage site operation

39. Awards for: This
Awards fro: This text
here with short
description
BIG IMAGE HERE
HOT JOBS

40. Video Listing platform
Client: OfficeLeaseCenter.com
Solution: Video Listing Platform for Office Rental
Turnaround time: 6 weeks
Team: Designer, Developers, Tester, Business Analyst, PM
Functionality:
Video Listings & Advanced Office Search
Blog & Industry News
Email & Social Media Integration: Foursquare, Facebook, Twitter
Admin Dashboard to manage site operation

41. Awards for: This
Awards fro: This text
here with short
description
BIG IMAGE HERE
“ CBI assisted me in building a fully-
integrated, real estate website to provide a
lead generation platform for my office
tenant representation practice. In addition
to building a great website, CBI has been
extremely responsive to all of my follow-up
“punch list” customer service requests.
I have had confirmation from my technology
client base, that the website is both “very
good” and “useful”. I am extremely happy
with CBI. “
Jack Petrie - Founder
Office Lease Center |
www.officeleasecenter.com
OfficeLeaseCenter.com

42. THANK YOU
If you have any question, please let me know at
Jane Bui | janebui@cbidigital.com
535 Park Avenue, New York, NY 10065
Tel: +1 646-688-4899 Fax: +1 646-216-9789
www.cbidigital.com
58 Nguyen Binh Khiem, District 1, HCM City, Vietnam
Tel: +848 39103190 Fax: +848 39103160
www.chidoanh.com