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2011 Trail's End Popcorn Mini Kick-off Presentation
- 1. 2011 Trails End Popcorn
- 4. $17 Butter Toffee Light
- 5. $17 Caramel Corn w/Almonds, etc.
- 6. $18 Micro Butter Light
- 7. $18 Micro Unbelievable Butter
- 8. $30 Cheese Lover’s Collection
- 9. $40 Sweet & Savory Collection
- 11. 2011 Trails End Popcorn Key Statistics/Points Units and individual youth that set sales goals sell two times as much as those that don’t. 71% of surveyed customers indicate that they weren’t asked to buy popcorn. 70% of all youth choose gift cards (87% chose Wal-Mart). Effective unit popcorn kick off events continue to be one of the most important parts of the sale. 71% of parents indicate knowing the direct benefit their son will receive from selling popcorn is a motivation to sell more.
- 12. 2011 Trails End Popcorn Creating the MOST Effective Sale
- 13. 2011 Trails End Popcorn Take Order Continues to be “most effective” way to sell popcorn. Average per boy sale per hour using Take Order sale is $225. 70% of those asked to buy popcorn via Take Order sale will buy. Customers buy significantly more $25 to $50 items via Take Order sale.
- 14. 2011 Trails End Popcorn Show-N-Sale Show-N-Sale (SNS) is a great supplement to overall sale (the highest performing units include Take Order-primary and SNS-secondary as part of their sale). Average per boy sale per hour using SNS is $125. Only 29% of those asked to buy popcorn via SNS will buy. The Council will be developing a template with Trails End’s assistance to help units know how much and what type of product to order for SNS.
- 17. Minsi Trails Council SNS Policy Of the Minsi Trails Council units who take part in Show and Sell, an average of 31% of their total order(including take order and online) is done via the Show and Sell method. To enable growth, but at the same time discourage “over ordering” each unit will be able to place an order no more than 35% of their total overall order last year. If a unit desires a higher amount it must be approved by MTC staff. There will again be two Show and Sell orders, so you will be able to place a second order if you did not order your entire allotment. Chocolate will be available for this order. Any unused popcorn should be put towards your unit’s take order sale.
- 18. Use of Credit Cards SHOW & SELL Cash $15.95 Credit Card $21.67 TAKE ORDER Cash $19.04 Credit Card $21.05 Top reason for using credit card: Not enough cash
- 20. Daily deposit to your bank account
- 21. Free card reader
- 23. 2011 Trails End Popcorn Online Sale Fastest growing part of popcorn sale – 150% nationally/120% locally. 91% of Online sales made to friends/family out of area (no impact on Take Order). Average youth will sell 9.1 days - SNS negatively impacts this number; Online selling does not. Online selling eliminates delivery and collection of money – Trails End shipping costs lowest in popcorn industry.
- 24. 2011 Trails End Popcorn 2011 Incentives Continuance of popular gift card program for individual sales. Addition of special national prize for $100 or more in military sales. New prize (Zyclone) for individual sales of $600 or more (with additional special incentives being considered). Pizza party for reaching unit sales goals.