1.
City of St.Petersburg:
the princess of the North

2.
City of St.Petersburg
Founded 1703
Second capital of
Russia
5 mln people
150 km from Finland
150 km. from Estonia
60 deg. North
Same as Stockholm
Same as Anchorage,
Alaska
60+ universities

3.
Ingria business incubator:
Projects, talents and more….

4.
What is «Ingria»
1. A place for accelerated development of innovative projects
2. Serves entire innovative infrastructure
3. Federal scale and vast international partnerships
4. Partnerships with universities in Russia and abroad
WITHIN TOP 5 RUSSIAN BUSINESS
INCUBATORS BY RUSSIAN FORBES MAGAZINE

5.
Figures and facts
residents
Their revenues
Investments
Their employees
2010 2011 2012 2013 2014
1 полугодие
Number of residents 63 70 86 81 78
Employees of residents 416 538 776 632 632
Investment attrracted,
US$M
3 12 15 8 7
Revenues by residents,
US$M
3 11 20 21 n/d
Number of events 128 129 205 142 51
Total area, sq.m 2334 2334 1644,42 1644,42 1644,42

6.
Partners

7.
What do we do?
1. “How to’s”: business model, financial model, presentation skills, etc
2. Bring in investments
3. Help forge strategic partnerships
4. Tech analysis
5. Educational programs and training
6. Access to vast network of partners
7. Competitions,
… and much more, whatever it takes to bring a startup to
success!

8.
Assessment of commercial
potential for the technology
1. Potential market for the technology
2. Main players (competing technologies, potential buyers,
etc)
3. Optimal commercialization strategy: startup, licensing,
outsourcing of competence, M&A
4. Optimal IP protection strategy: country coverage, patent
types, patent umbrellas, etc.
5. Analysis of principal technological, market and societal risks

9.
Product development and
customer development
1. Brainstorming to formulate product hypotheses
2. Field study, customer interviews
3. Validation
4. Cyclic iteration
5. Product launch

10.
Mentoring and mentors
1. 50+ mentors from industry actively working with
startups
2. Among mentors people from Microsoft, EMC,
Cisco, Intel, etc
3. Weekly and monthly mentoring sessions
4. Preparation to get investment
5. Foreign mentors welcome

11.
Investors and investments
1. Work with 50+ Russian venture funds
2. VC-days:
• an educational program,
• selection of 20 projects out of ~100 applicants,
• 30+ VC funds present
• 30% go into negotiations right away!
3. One2one meetings with investors

12.
Students and professors
1. 15+ partner universities – Russia, Finland, Israel
2. 300+ students annually in Ingria for
• Consulting startups
• Course work
• BS, BA, MBA theses
3. Every year some students are hired by startups
4. “Professor” projects and world class expertise

13.
International activities: inbound
Entering the foreign market without a reliable partner is prone to high risks and excess
expenses
Demand
• 25% of tech startups in Finland, Sweden, Israel would like to try the Russian market (own
data, 2010)…
• ….. But are afraid! (legislature, language, business culture, etc)
Offer
• Soft Landing program for foreign startups
• Equipped workstation
• Consulting service
• Network access (government, big industrials, venture funds, partner search across Russia
etc)
• Student workforce
рабочее место, партнерство, менторская программа, контакты).

14.
International activities: outbound
1.Partner incubators and technoparks in Finland, Sweden, Israel,
Silicon Valley
2.Several startups already developing worldwide
3.Help startup to:
• Choose geography for entering the European/Asian market
• Choose right business model
• Find local team and set local legal entity

15.
International educational
programs
Program structure
Part 1:
2-3 days in Ingria in St.Petersburg – orientation, introductory entrepreneurship course, country
specific information
Part 2:
1-2 days to 1 month – in the target country, at partner’s infrastructure
Part 3:
Back to Ingria: summary and roundup

16.
Turnkey business incubator
solutions
1. Identify the potential and topical areas
2. Set up business structure and business processes
3. Help select projects
4. Help select mentors, account managers, consultants
5. Subscription to regular consulting sessions and tutorials

17.
Virtual business incubator
1. 5 hours a week of group onine consulting sessions
2. Software platform by our resident SeeMedia
(www.seemedia.pro)
3.Webinars by speakers from all over the globe
4. Online VC sessions
5. Online Demo Days

18.
Big events: WebReady
competition
Applications
Main Russian competition of Internet and
Mobile app startups
• Multistage project selection
• 70 experts and mentors
• 10-day educational program
• 600+ at Gala finals
• Over 30 projects invested every year

19.
Project selection:
Startup Lynch
12 times a year 120 projects test their strengths.
Format:
10 minutes: project presentations
20 minutes – detailed and tough feedback
We check:
• Business model consistency
• Technology congruence
• Monetization and upscaling
• Presentation skills

20.
Tech transfer center:
St.Petersburg, Russia, Global
A bridge between industry and R&D teams
• Education and training
• Technology assessment
• Facilitation of negotiations
Core partners:
• Big Russian and global industrials
• Russian and foreign startups
• R&D teams from partner universities
Funding: municipal (to start), commercial revenues (finally)
Launch
2014

21.
Demola:
Where students meet industry
• A proven model from Finland franchised to Ingria
• Part of Demola network (12+ locations in Europe)
• MOU signed, launch in the Fall 2014
Scope
• Students solve problems of big industrials as part of their course
• Industry pays licensing fees if solution is accepted
• 90% of the revenue goes to students, 10% retained by Demola
Funding: municipal (to start), commercial revenues (finally)
Launch
2014

22.
Startups
«Ingria»
Universities
Investors
Business
community
Mentors
State

23.
Great team of
professionals

24.
Igor Rozhdestvenskiy
Director, Business incubator Ingria
M.Sc Physics, Summa cum Laudae (1984), Leningrad State U.
PhD Physics, LSU, 1987
Ass. Prof. physics 1988-1992 Leningrad Shipbuilding Institute
PhD Physics UWO, Canada, 1995
Head, Marketing Dept, Nienschanz Ltd, 1995-1997
Ass. Prof., Dept. of Plant Physiology, Umea, Sweden, 1998-2003
Senior Staff, Tech Transfer office, St.Petersburg State U. 2006-2013
Chief Commercialization Officer, Skolkovo Technopark 2012
Managing partner, Xmas Ventures
Expert and organizer, VIMBI, BIT and other competitions

25.
Contacts

26.
Selected
projects
From hydrogen membranes to an online
dating game

27.
Profiscope
Profiscope gives you access to 3+M automatically assembled resumes of IT
professionals.
We use our own data mining software based on proprietary algorithms:
• source code analysis
• text mining
• opinion mining
• time series analytics
• DSS
• people clustering
• sequence mining
… and the database is growing as you read this!

28.
Blabroom
“Fear to be rejected or disappoint our conversation partner makes lots of us feel uneasy when meeting new
people and expressing our emotions!“
BlabRoom is ready to help you!
BlabRoom
is a web-service for dating, online communication and development of
relations. Our users find conversation partners automatically through
blabchat service and communicate in it easily, asking questions,
suggested by the system, each after each and answering individually.
And the "Quest" mode, with numerous online and offline tasks,
develops the type of relationship between two users, which they will
choose after getting to know each other better in blabchat.
ceo@blabroom.com 35

29.
Advertising Network for Free Wi-Fi areas
WiFly Ad Network solution
• Shows ads on top of any page the user browses
• Show Ads for as long as the user session lasts;
• Full Ad control: formats, devices, schedule, duration,
time gap, statistics, e.t.c;
• 50 meters geo targeting accuracy;
• Non intrusive, high efficiency;
• Easy to implement in the network.
Complete Ad
solution
RubicPro. April 2013 36

30.
MobGameDev
The platform allows to create games and educational applications without
any programming knowledge, directly on the tablet in your spare time.
We give you the opportunity to get rid of programmers and reduce
production time to 1 - 15 days. In this case, income from applications is
redistributed like this:
With our platform share in % development time without content
Content from35 % to 63 %
1-15
man-days
APPLE/GOOGLE 30 %
PR 7 %
Programming 0 %
Our client: Millions of creative people who do not have the opportunity to realize their
potential in the form of the application because they do not know how to program.

31.
Wire-free point-to-point communication
systems
Wire-free data transfer at a high rate (1.25
Gbit/sec) over a distance of 8 km in E-Band (70-
90 GHz).
Functionally equivalent to a piece of a
fiber-optic cable
• No problems with interference between different
systems which leads to easier permit procedures.
• Easy to install and adjust.
• Much cheaper than installing fiber-optical
communication.
LAN LAN
Price: $36,700

32.
Mevodena – high efficiency cheap membranes for
39
hydrogen purification
Current situation
Palladium is consdered to have a unique ability for
hydrogen permeation. High purity hydrogen is
produced by palladium alloy membranes.
These membranes are extremely expensive and
inefficient.
Better alternative
Тhe transport of hydrogen through the lattice of group 5 metals (V, Nb, Ta) is orders of
magnitude faster. Thin Pd coating is applied to the group-5 metal composite membrane to
catalyze absorption-desorption of H2 and protect the membrane from corrosion.
We offer technology for much more efficient and much less costly
selective membranes

33.
FRESHOFFICE:
THE ECOSYSTEM OF BUSINESS
CRM BPM Finance
Telephony Documentation File storage
HelpDesk
Communication
ServiceDesk Analytics

34.
UNIFIED PLATFORM
Windows Azure
Fresh
Office
FRESH API
New applications of our
partners