Estrategia de comunicación digital y de redes sociales
PROYECTO INSTITUCIONAL
LECTOESCRITURA
EE LA MILAGROSA
DIAGNÓSTICO
Los estudiantes realizan una lectura carente
de un enfoque formativo y académico.
Tienen un acceso mínimo a las diversas
tipologías textuales.
Lectores poco autónomos con una
aproximación más desde la imposición.
PROYECTO INSTITUCIONAL DE LECTOESCRITURA - EE LA MILAGROSA
OBJETIVO
Formar lectoescritores críticos, en un
proceso continuo desde todas las
áreas, para que sean capaces de
desenvolverse, interpretar y
transformar su entorno en beneficio
propio y el de su comunidad.
PROYECTO INSTITUCIONAL DE LECTOESCRITURA - EE LA MILAGROSA
ESTRUCTURA
GENERAL
PROYECTO A TRES AÑOS
2013 - LECTOESCRITURA POR PLACER
2014 - LECTOESCRITURA POR ENTENDER
2015 – LECTOESCRITURA POR HACER
PROYECTO INSTITUCIONAL DE LECTOESCRITURA - EE LA MILAGROSA
CRONOGRAMA 2013
PERIODO DOS
(Humanidades y Lengua Castellana)
LANZAMIENTO 22 AL 26 DE ABRIL
BIBLIOTECA: rotación de grupos con horario
1.Presentación videos publicitarios
2.Lectura motivacional de acuerdo al nivel - Colección Semilla
3.Lectura cuento inconcluso con la representación de un personaje. «El
ladrón de gallinas» a través de imágenes.
4.Producción libre motivada por el texto
5.Despedida con un acertijo
ACONDICIONAR LUGAR : Bibliotecarios (Disp. de textos y Medios Audio…).
HORARIO ROTACIÓN: Ana y Anyelo - Coordinador Mauricio
REPRESENTACIÒN PERSONAJE: Ana
HOJAS PAPEL PERIODICO: Luz Dary
PROYECTO INSTITUCIONAL DE LECTOESCRITURA - EE LA MILAGROSA
CRONOGRAMA 2013
PERIODO DOS
(Humanidades y Lengua Castellana)
EXPLORACIÓN COLECCIÓN SEMILLA
ABRIL 29 A MAYO 10
SEMANA ABRIL 29 A MAYO 3
PUBLICIDAD con la palabra “Adicción” por toda la institución.
FIJAR PUBLICIDAD: Bibliotecarios
REGISTRO FOTOGRÀFICO ANTES Y DESPUES: Beatriz Elena y Elkin
PROYECTO INSTITUCIONAL DE LECTOESCRITURA - EE LA MILAGROSA
CRONOGRAMA 2013
PERIODO DOS
(Humanidades y Lengua Castellana)
EXPLORACIÓN COLECCIÓN SEMILLA
ABRIL 29 A MAYO 10
SEMANA MAYO 6 AL10
BIBLIOTECA - Espacio ambientado
1.Colección Semilla, los estudiantes sentados en colchonetas y cojines
manipulan, exploran y leen a su gusto por espacio de 45 minutos.
2.Video Narrador de cuentos
3.Conversatorio en torno a la actividad.
AMBIENTACIÓN ESPACIO: Bibliotecarios (textos, colchonetas y cojines)
MÚSICA: Elkin - Leticia ç
Link Video: Ana
PROYECTO INSTITUCIONAL DE LECTOESCRITURA - EE LA MILAGROSA
CRONOGRAMA 2013
PERIODO TRES
(TECNOLOGÍA E INFORMÁTICA)
LECTURA AUDIOVISUAL
Julio 29 al 2 de agosto
SALA DE INFORMÁTICA
BACHILLERATO
Lectura Videos
Evidencia escritura en blog
PRIMARIA
Lectura de Imágenes y Videos
Evidencia escribir una frase en word
PROYECTO INSTITUCIONAL DE LECTOESCRITURA - EE LA MILAGROSA
CRONOGRAMA 2013
PERIODO CUATRO
(EDUCACIÓN ARTÍSTICA)
PRODUCCIÓN
Sept. 30 al 4 de octubre
Lectura comparativa entre dos canciones, una con contenido superficial,
otra con contenido elocuente.
Producción a través del manejo del color, trazos, pintura, una caricatura, una
imagen, sobre lo que estas canciones motivan.
PROYECTO INSTITUCIONAL DE LECTOESCRITURA - EE LA MILAGROSA
ESTRATEGIAS DIDÁCTICAS
INSTITUCIONALES
•LA LECTURA Y LA ESCRITURA DE DIVERSAS TIPOLOGÍAS TEXTUALES ES
UN ASUNTO DE TODOS.
•Textos de la biblioteca seleccionados por áreas
•En todas las áreas se introducen las temáticas desde un texto
•Videos relacionados con el área.
•Problematizar situaciones de los personajes o temas de la literatura
•PRODUCCIÓN TEXTUAL – Construcción de diagramas conceptuales.
•Apelamos al conocimiento y la formación de cada docente para el fomento
del comportamiento lector, la comprensión lectora, y la producción textual.
PROYECTO INSTITUCIONAL DE LECTOESCRITURA - EE LA MILAGROSA
CRITERIOS GENERALES
•Acceder a la información de manera equitativa para el
mejoramiento de su competencia enciclopédica.
•Encontrar herramientas para la solución de sus propias
dificultades y el mejoramiento de su condición de vida.
•Estimular la autorregulación como factor de esencial en la
toma de sus decisiones.
•Fortalecer su capacidad de liderazgo para que le permita
participar en los procesos sociales.
•El proceso de lectoescritura en la institución arranca en
preescolar y finaliza en grado undécimo.
PROYECTO INSTITUCIONAL DE LECTOESCRITURA - EE LA MILAGROSA
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA. But remember; Today is a New Day!! Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day! And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services. And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them… But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme. By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA. But remember; Today is a New Day!! Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day! And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services. And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them… But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme. By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA. But remember; Today is a New Day!! Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day! And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services. And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them… But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme. By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA. But remember; Today is a New Day!! Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day! And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services. And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them… But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme. By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA. But remember; Today is a New Day!! Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day! And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services. And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them… But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme. By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA. But remember; Today is a New Day!! Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day! And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services. And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them… But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme. By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA. But remember; Today is a New Day!! Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day! And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services. And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them… But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme. By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA. But remember; Today is a New Day!! Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day! And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services. And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them… But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme. By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA. But remember; Today is a New Day!! Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day! And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services. And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them… But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme. By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA. But remember; Today is a New Day!! Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day! And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services. And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them… But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme. By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA. But remember; Today is a New Day!! Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day! And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services. And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them… But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme. By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…