abl communication process

2. Submitted to
Mam Shumaila
Submitted By
BBA-2014 (Morning)
Sherjil Tahir S-14 1060
Raheel Gohar S-14 1103
Shahzaib Ali S-14 1011
Hassan Ali S-14 1133
Mukarrum Ejaz S-14 1135
Lahore Leads
University

3. Dedication
We dedicate this work to Mam Shumaila. We are very
thankful to our respected Mam, who gave us such a
tremendous opportunity to enhance our knowledge,
confidence and exposure. We could never have done
without your support and constant encouragement. We
are very thankful to you for teaching us to believe in
ourselves.

4. Communication process
project on ABL

5. Acknowledgement
First of all a bundle of thanks for Mam Shumaila , who gave us
such a great opportunity from which we learned how to get
interaction with a company and what is the procedure that will be
followed in work field. It is all about the encouragement and she
encourages us very well.
We are very thankful to team of ABL (Napier Road Branch) who
helps us to complete our project. Without their co-operation, we
were unable to complete our work.
We are also very thankful to , on whose reference we were able to
get in ABL for getting information relating to our project
A special thanks to Mr.Sabir Habib (Managing Director of ABL)
who gave us a very warm welcome to our questions and provide us
very useful information pertaining to our project.

6. Executive Summary
Allied bank limited was the the first bank to be established in
Pakistan. The bank started out in Lahore by the name Australasia
bank before independence in 1942 and it became allied bank of
Pakistan in 1974.Their head office is in Lahore and we visited one
of their branch located on Napier road, Lahore on April 23,2015
for our Communication process project and there we met vice
president of that branch and get the required information.
Allied Bank Limited defines communication by focusing on three
objectives
A (Attention), B (Brief), C (Clarity). Business communication
channel mainly based on E-mail & have in-house E-Mails system
that is directly connected with Karachi & Lahore. This E-mail
system is design by their I.T department. The decision making
approach is both centralized & de-centralized. They communicate
externally using medium such as conferencing, website, & market
mobilization. ABL IT department is very strong.
ABL build strong culture & discipline character. Have Friendly
environment within organization & professional outlook that
shows their good repute & image. ABL has strong
interdepartmental communication. In Future Allied bank Limited
enhance their communication patterns & implement IT technology
to enhance effective communication.

7. Address
Lahore Area
30-Napier Road
Lahore, 54000
Phone: +92-42-7355897
Email: info@abl.com.pk
Website: http://www.abl.com/

8. Project report design
To collect data from ABL we used a questionnaire because we
felt that a questionnaire would provide us with the information
that we required to complete our project report. Also a
questionnaire is a practical and effective method of collecting
information. We visited ABL’s Napier Road Branch and
interviewed Managing Director of respective Branch.

9. Contents
Allied bank formation ………………………………
Objective …………………………………………………
Departments ……………………………………………
Vision……………………………………………………….
Mission…………………………………………………….
Communication process……………………………
Internal
communication………………………………..
External
communication………………………………..
Feedback…………………………………………
Conclusion………………………………………………..

10. ALLIED BANK
FORMATION
Allied Bank Limited was the First Bank to be Established in
Pakistan.
The Bank Started Out In Lahore by the Name Australasia Bank
before Independence in 1942; and became Allied Bank of
Pakistan in 1974. In August 2004, because of Capital
Reconstruction, the Bank’s Ownership was transferred to a
Consortium comprising Ibrahim Group; therefore, it was
Renamed as Allied Bank Limited in 2005.
Today, with its existence of over 70 years, the Bank has built
Itself a foundation with a strong Equity, Assets and deposit base.
It offers universal banking services, while placing major
emphasis on retail banking. The Bank has a large network of
Over 830 online branches in Pakistan and offers various
technology-based products and services to its diverse customers.

11. OBJECTIVES
Allied Bank has following objectives:
• Prime focus to earn profit by providing values to its customers
• To provide superior services to its customers
• To provide assistance in the development of the commerce and
trade industry
• Focus on blending skills and experience towards creating an
enabling environment
• Core focus is to inculcate a culture of collaboration intended to
deliver world class customer service

12. VISION
 To become a Dynamic and Efficient Bank Providing
Integrated Solutions In order to be the first choice Bank
for the Customers.
Mission
 To provide value-added services to our customers.
 To provide high-tech innovative solutions to meet
customers’ requirements.
 To create sustainable value through growth, efficiency
and diversity for all stakeholders.
 To provide a challenging work environment and reward
dedicated team members according to their abilities and
performance.
 To play a proactive role in contributing towards the
society.

13. Departments
For proper functioning of branches and the
overall bank has been divided in different
departments. These departments handle
different jobs so that division of work is
there for improvement of functions and also
it is easy to control the situation. The
general division is as follows:
 Cash Department
 Deposit Department
 Clearing department
 Advances Department
 Remittance Department
 Human Resource Department
 Technology Department
 Account Opening and Closing Department

14. Communication Process
In this Field Study Report, we have discussed what is
communication, channels of communication, types of
communication in an organization, interdepartmental
communication in an organization, policies regarding
communication & decision making approach etc. For this
purpose we have visited and studied the functions relating
to our topic of “ALLIED BANK LIMITED”.
COMMUNICATION
Communication may be defined as the transfer of
information from sender to receiver, with the information
being understood by the receiver. The communication
function is the means to unify an organized activity,
through transfer of information from one individual to
another, or from one system to another.
According to Allied Bank Limited They define
communication by focusing on three objectives:
A = Attention
B = Brief
C = Clarity

15. Importance of communication
Communications is the means by which people are linked
together in an organization to achieve a common purpose.
Indeed group activity is impossible without
communication because coordination and change would
not be effected. Sociologists and psychologists have also
realized the importance of communication in
interpersonal relationships, and have focused their study
on communication networks.
Allied Bank give more importance to communication
because they emphasize On Attention, Brief & clarity of
communication & ABL retain customers through proper
communication.
Purpose of Communication
The purpose of communication in an enterprise is to
effect change. In an organization, there can be two types
of communication, i.e. internal and external. Internal
communication means communication within the
organization, whereas external communication is the
communication with the outside environment.

16. Internal communication
Inside communication means giving and receiving
information by all hierarchical levels. It includes
vertical communication covering downward
communication, upward communication, horizontal
communication and diagonal communication. It
includes communication flowing at any intermediate
level as well as at operating level, or top
management level, because internal communication
is indeed required by all who work together in an
organization to accomplish common goal.
Internal Communication in ABL
Internal communication of Allied Bank Limited is mainly
downward, but upward and crosswise communication is
also encouraged.
Establish and disseminate goals of the organization.
To develop plans for achievement of these goals.
To organize human and other resources effectively and
efficiently.
To select, develop, and appraise members of the
organization.
To control all activities.

17. Means of Internal
Communication
 E-mails
 Faxes
 Letters
 Reports
 Memo
 Telephones
 Conferencing
 Meetings
Following are the channels that ABL use to communication
within the organization. The most important channel they focus
to communicate is “E-MAILS”. All work is done through E-
Mails.ABL have in-house E-Mails system that is directly
connected with Karachi & Lahore. This E-mail system is design
by their I.T department who is responsible for controlling it &
gives access to each & every person within the organization.
They communicate on daily basis internally & externally both to
Communication more clearly & correctly.
And the other work is done by using different channels that are
letters, reports etc.
Different types of reports are prepared on suggestions or
recommendations on personnel, activity execution time and
plans for overcoming the difficulties.

18. External communication
External communication is equally important as internal
communication to provide a link between the employees and
the shareholders and other third parties. As a matter of fact,
external communication is considered as lifeblood of the
modern business. External communication can be arranged
by oral or verbal communication as well as through written
media. Telex, television, telephone, tele‐printer,
transmitters, STD, ISD, and other modern sophisticated
communication technologies can be used for external
communication. Written media like letters, circulars, notices,
legal notices, newspapers, magazines, manuals, periodical
reports, pamphlets etc., are also used towards external
communication.
External Communication in ABL
External communication helps the managers of IFL
to become aware of:
The needs of customers.
The availability of suppliers.
The claims of stockholders.
The regulations of government
The concerns of the communities

19. Means of External
Communication
 Toll free Number UAN
 Video Conferencing
 Audio Conferencing
 Web-site(static)
 Newspaper
 Marketing mobilization
 Letters
These are the channels that ABL uses to communicate with
external environment that includes customer, suppliers,
stockholders & government etc
ABL Communicate with their customers in a better way &
correctly to retain their customers. Their objective is
communicates clearly with customers. For this they provide
facilities to their customer such as a TOLL free Number
through this customer gets information regarding their Accounts
& services or anything they want to know.
By communicating in that way ABL gain the loyalty of
customers. Even no little confusion occur in communication
because while communicating with customer or making any
contract they confirm it many times. So less chances of miss-
understanding occurs.
Letters are written to the customers as well as to other external
agencies like suppliers, taxation authorities, governmental
regulatory bodies etc.

20. Feed Back
Strengths
Business communication channel mainly based on E-
MAILS
Friendly environment
Strong communication channels
Strong IT system for communication
less chances of error in communication
Weaknesses
Lack or customer awareness through advertising
Technical personnel have less command on effective
business writing

21. Conclusion
 Developing a communication strategy and its
implementation in an efficient and effective
manner is quite beneficial for an organization.
 Need to be transparent about your goals and
values.
 Consistency has to be maintained.
 Need to adopt comprehensive & persuasive
methods for that.
 All this needs a long term focus.