Intro to soc

1. Engage!
"Like"-able
Social Media
Presented by Miriam Brosseau
Associate Director of Network Initiatives
The Jewish Education Project, Darim Online

2. About Millennials
•Technology is the norm
(easier, greener, faster) - it is an
extension of who they are
o83% on social media; 51%
smartphone owners
o"Use of tech" is #1 self-defined
generational characteristic
•Customization is expected
(aesthetics, experiences)
•Tend to "default to public"
http://pewresearch.org/millennials/

3. Social Media = A way (medium)
to get to people (social)
(Relational,2-way -- Not a Bulletin Board)
- 90% People, 10% Technology -
scan me to watch highlights
from the twitter town hall

4. The Circle of Social Media
Listen and Learn
Engage
Measure
/Adapt

5. Why Engagement Matters
Facebook's EdgeRank:
The more a "social object" is
engaged, the more likely it is
to be engaged.
scan me for more about edgerank

6. Engagement starts on the inside...

7. 1. Who Are You?
Social Media Principle:Transparency
Jewish Guiding Value: Hineini
Why it is engaging: This is how you present yourself and say
"here I am." Transparency breeds trust, which is key to any
community.
Example: Jewish Futures
http://www.jesna.org/jewishfutures/conference
How can we engage more transparently?

8. Fostering Transparency
Note: Take transparency one step at a time
Be cognizant of privacy/legal issues.
From Charlene Li's "Open Leadership": how big is your sandbox?
•Tell the story of the
process, not just the product
•Share data
•Admit mistakes - people (and
social media) are forgiving!
•Celebrate success and give
credit where credit is due
•What else?

9. 2. How do you interact?
Social Media Value: Authenticity
Jewish Guiding Value: Tocho K'varo
Why it is a "gateway to
engagement": When your
interactions reflect on the outside
what you are made of on the
inside, you welcome others into
your world and set the stage to let
them to welcome you into theirs.
Example: The Pardes Institute Facebook Page
http://www.facebook.com/pardesinstitute
How can we engage more authentically?
scan me for more on tocho k'varo

10. Show, Don't Tell, Who You Are
•Topics and Ideas: if you care, share!
•Language: tone, style, vocabulary (in-speak), etc.
•Pictures and Video: connect faces and names, humanize
•Share a story in moments
•Other ways?
Your interactions should reflect and reinforce the values
and personality of the organization.

11. 3. To what end?
Social Media Value: Intention, Goal-setting
Jewish Guiding Value: Kavanah
Why it is a "gateway to engagement": When each
interaction builds towards a collective goal and reflects and
intention, your community will sense the momentum and may
join you in your efforts.
How can we engage
with more intention?

12. Set Your Vision
•Set short and long-term goals
oBoth quantitative and qualitative
oReference your org's vision/mission statement
•Define your target audience
•Focus, and involve other key players - "Do what you do
best, and network the rest."
•Look at the system - no medium exists in a vaccuum
•What else?

13. scan me to see more from tbs

14. Intention
Transparency
Authenticity

16. Authenticity
Transparency
Intention

17. Questions? Comments? Ideas?
Thanks, keep in touch, and have fun!
Miriam Brosseau
mbrosseau@jewishedproject.org
@miriamjayne