This document summarizes a podcast and blog called "ImunoCast" created by a multidisciplinary team to disseminate scientific knowledge about immune components in human breast milk. Nursing and journalism students translated scientific abstracts and adapted them into accessible Portuguese texts and audio episodes. The podcast and blog facilitate accessing and sharing the educational content. The project aims to promote scientific knowledge democratization through adapting complex language and increasing accessibility.

1. EI03
UNIVERSIDADE FEDERAL DE UBERLÂNDIA
IMUNOCAST: PODCAST ON IMMUNE COMPONENTS PRESENT IN HUMAN BREAST MILK
DEVELOPED BY A MULTIDISCIPLINARY TEAM
LUIZA ARAÚJO FREITAS¹, MARÍLIA DA SILVA COELHO², MIRNA TONUS³, MÔNICA CAMARGOS SOPELETE4
1.Faculty of Medicine, Nursing course, Universidade Federal de Uberlândia, MG, Brasil; 2.College of Education, Social Communication: Journalism, Universidade Federal de Uberlândia,
MG, Brasil; 3.College of Education, Social Communication: Journalism, Universidade Federal de Uberlândia, MG, Brasil; 4.Institute of Biomedical Sciences, Universidade Federal de
Uberlândia, MG, Brasil
INTRODUCTION
To disseminate science is much more than transmit information. It can forming
citizens. The reduction of superstition and pseudoscience could be achieved, both
with the democratization of scientific knowledge, and with greater accessibility to
its contents.
AIMS
Podcast and blog were created and published with the aim of bringing scientific
knowledge to professionals and academics in the biomedical field addressing the
immune constituents present in human breast milk.
Figure 2:Image of 14th episode of "A ciência diz” serie on the blog ImunoCast
METHODS (http://imunocastufu.blogspot.com.br/). The player, the link to the PDF text, the
authorship and type of copyright license are also available. .
Nursing and journalism graduation students at the Federal University of Uberlandia
(part of an extension project) were responsible for the production of podcasts and
blog posts. Were selected abstracts of scientific articles in English published •In order to characterize the project and create a visual identity, a logo was
recently. The abstracts were translated and adapted into Portuguese. Texts related to developed. The intention was to unite elements of both the Immunology as of
the audio have been available in each blog post. Journalism, and was then thought to embody the Y - symbol of the antibody -
associating it with the headset, which would link to the podcast (digital audio
RESULTS file), representing listeners. The green color was defined as a prominent element
of art, for its approach to health. The logo was developed with CorelDraw
Different adjustments on the texts and audio archives were used to facilitate applications.
comprehension of the listener:
• The texts selected undergone several changes to make it more accessible to
• Paper abstracts published regarding the theme were selected, translated and
readers. Numerous changes were made as adaptations in translations which
adapted. There was an interaction of the whole group, and each abstract selected
decreased the degree of complexity of the case; restructuring formatting,
was evaluated according to their importance, the degree of difficulty of the subject
providing more fluidity in reading, changes in tone of voice and pronunciation of
and its usefulness for readers.
certain words, emphasizing passages were also needed. Additionally, there is the
original citation from each scientific article adapted to facilitate the reader to find
• Aiming to facilitate communication and interaction between project members, the
it.
documents were worked in the Word program using the tool "track changes".
• Abbreviations and acronyms in immunology were, as far as possible, replaced
•The podcasts are hosted on the SoundCloud (Figure 1) and the ImunoCast blog by their meanings.
(Figure 2), allowing listeners to choose the form of access.
• All numerical data in the texts were removed, but their information was
interpreted and maintained.
• The texts were written respecting the new rules of grammar of the Portuguese
language and bibliographical references.
• It was created the favicon, resource provided by Blogger. It is an image that
can be displayed by the browser, just so the blog is accessed.
• Besides the blog in order to approach the reader/listener, was also created the
fanpage on Facebook - social networking widely used - which proved crucial in
the process of dissemination of the episodes and the ImunoCast project itself.
• On Facebook are disclosed every episode posted on the blog, with an
illustrative image - usually babies and breastfeeding - to encourage access to the
Figure 1: Image of SoundCloud , online hosting platform for audio, especially the post, and a short text that summarizes the subject of the episode being released.
episode 14 (http://soundcloud.com/imunocast/a-ci-ncia-diz-epis-dio-14) of the It is also posted on fanpage, news and interesting information related to
ImunoCast “A ciência diz” serie. It may be noted in the player, as well as track time, breastfeeding, immunology and health.
options to download and share the file.
DISCUSSION
• The name "ImunoCast" was chosen in order to designate Immunology - The journalism team members were important not only in editing the podcast and
related to human breast milk - and Podcast, referring to the digital audio file blog, but also for regulating the copyright of all content published, the creation
published on the internet for individual demand, representing the way the the logos, the favicon and the fanpage on Facebook, mechanisms that facilitated
audio archives and texts would be disclosed. the project dissemination.
• The selection of the name "A ciência diz" was aimed facilitate the CONCLUSION
comprehension of scientific content. Thus, it sought to create a service to promote the democratization of knowledge,
adapting the language of science, often complex, and thus to promote a service
• A graphic design resembling an antibody with headphones was created aimed related to the disclosure of the importance of human milk in the induction and
to the identity of both, podcast and blog. immune system maintenance.
FINANCIAL SUPPORT