The web is dead
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There is whole lot of transformation of user behavior being led by smart phones and Applications. The possible extension of this user behavior is visible on web as well. This user behavior will have many implications which will effect the business in future and will transform the delivery of services as well. The Presentation at a very high level deals into some possible changes which have started or will soon start due to Apps Culture. The Mobile companies, VAS companies, Content companies who kept waiting for the killer VAS services, well there is one. It is Data and Apps together.
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The web is dead
- 1. The Web is Dead In the present form the world wide web will be dead soon. Apps have started overtaking it. No one will type a URL after sometime, they will go to Apps directly. Here is small stat for you. According to flurry analytics, Consumers spent 94 minutes per day using mobile apps, compared to 72 minutes of web surfing, Mobile Apps surfing is reducing the web services by every day basis. So if you are planning to launch a portal. Drop the plan. Launch an App.
- 2. App sessions are Rising What does this mean to you. It means people are browsing in an Application more than they browse the web. In more than 10 countries the App sessions have increased at phenomenal rate of more than 300%/year. According to one App analytics firm, china is leading at growth at more than 1000% growth. India still playing at catch up game at close to 400%. Most of the world is at 200%. If you are serious about mobility The next step – Evolve Make an App for web/mobile.
- 3. Search is Dead Mobile search will be dead soon. In a popular forum Steve jobs commented, “people are not searching on I phone, they go to App directly” This is becoming relevant for all the Smartphone's. If you want to search Music, will you go to a Music App or Google? People are following the natural instincts on Mobile. As the App Penetration increases people will target Apps which is relevant to the them instead of searching the web or more specifically mobile web.
- 4. Follow Mobile User Trends elsewhere User Behaviour on mobile will overshadow web as Smartphone will emerge as a primary device. Consumers expect the primary behaviour patterns in all the secondary devices. Initially they expected mobile to work as web on PC but now they will need the convenience of Smartphone or other devices like tablets and computers. Mobile user trends will become the primary trends to be followed across devices.
- 5. Web browsers will follow the Mobile browsing behaviour Browsers alone will be dead. Chrome from Google is taking the lead. It is replicating the relevant Apps versions on web. Relevant icons on browsers open up the browsing sessions directly . The future icons will go independent of the browsers. They will as good as documents icons on your desktop. Open the relevant icon to follow your passion/stories.
- 6. Similar experience across devices Devices will converge, the user will look for similar behaviour across devices including TV. It’s like watching half of the movie on TV and rest on Tablet. The back end systems should be intelligence enough to notice the change and manage complexity. Convergence = Screens +experience Apps have the potential to Deliver the similar experience across Screens.
- 7. Downloading soon will be a thing in past The future – no one will download anything. People are moving from a download led behaviour to a browsing one. Music, movies , images, Games, etc. All services will be on cloud for you to stream and experience. It will be plug and play If it is not simpler than this, people will not adopt the service.
- 8. Libraries will be your biggest services Two of the biggest services will be music on demand & Movies on demand. Third could be Books on demand or Games on Demand. Other such services which rely heavily on long tail or libraries will become biggest. If you are one such provider, build the long tail.
- 9. Data Will explode The growth year on year is more than 100% in Developing nations and elsewhere too.. Data charges will be extremely cheap and affordable, the pipe will explode. Data/3G pricing are very high, the caps on Data will go down in the coming years and will be a standard rate.
- 10. https://www.facebook.com/groups/VASContent/ Chandan Mishra Wireless Telecom professional New Delhi - India http://in.linkedin.com/in/chandanmishra mishrachandank@hotmail.com Let’s connect Your thoughts are welcome