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ANALYSIS OF A DOUBLE 
PAGE SPREAD 
WE <3 POP
LAYOUT 
The interview is presented in 3 columns this 
is so it looks organised and professional 
but also so its easy for the audience to 
read and follow. The interview is set out in 
a question and answer format, this has 
been done to make it easy to read and 
straight to the point; this will appeal to the 
target audience. Another thing the 
magazine does is highlight key information 
on the article this is so it grabs the 
audiences attention and gives off the key 
facts about the interview to drag you into 
reading it. 
The images to text 
ratio is 50/50 because 
one page of the 
double spread is 
covered with a full 
size image and the 
other is full of text.
IMAGES 
 The large image of cheer Lloyd on the right 
hand side of the double page spread is 
appealing to teenage girls, as she is a role 
model to them and she's liked by the girls at 
this period of time. Her eye contact and smile 
makes her seem approachable and friendly 
and make the audience feel involved. This 
continues the positivity of the magazine. The 
photo bleeds onto the next page with the white 
background which connotes freshness and 
youthfulness. She has got a camera in her 
hand which suggests the photo is a selfie 
which connotes youthfulness and amusement; 
this will appeal to the target audience because 
girls at that age are always taking selfies 
therefore they can relate to this. The shot type 
of the picture of Cher Lloyd is a portrait 
modelling shot.
LANGUAGE/ MODE OF ADDRESS 
 The mode of address used is chatty and informal, which 
relates effectively to the target audience as it makes it fun 
and easy to read. The content used on the double page 
spread is fun and light-hearted which reflects the morals 
of the magazine. The use of quotations shows the 
magazine is laid back and informal and has a direct 
mode of address. The language used is slang and very 
laid back this will appeal to the target audience. The use 
of Ellipsis shows the language is slang and informal.
TEXT/FONT 
 Font- all the text is written in San-serif, this is successful for this 
double page spread as it’s easier to read than a serif font and is 
more informal. Making the whole article seem relaxed and relatable 
for readers. The headers are in bold this is to make them stand out 
and easy to read. 
 Text- the article starts with a drop cap which connotes that the 
magazine is professional. Seeming as the target audience for the 
magazine is teen girls they aren't going to want to read big chunks of 
text, therefore the amount of text in the article is limited so its still 
light-hearted and fun to read.
HOUSE STYLE 
 The house style is very informal and using bright 
bubbly colours, this is so the magazine connotes 
youthfulness and enjoyment. The constant use of 
the colour pink shows that the house style is 
consistent throughout the magazine making the 
magazine look in keeping and professional.
COLOUR SCHEME 
 We heart pop has stuck to three 
colours for its colour scheme, which 
is common. The black, white and 
pink all compliment each other and 
are easy to read against one 
another. The pink gives the 
magazine a girly touch because pink 
connotes girly, youthfulness and 
enjoyment which would appeal to 
our target audience. But also they 
have highlighted part of the text in 
bright yellow to illustrate certain 
things the target audience may find 
particularly interesting, they used 
yellow because its stands out and is 
a eye-catching.

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Analysis of a Double Page Spread

  • 1. ANALYSIS OF A DOUBLE PAGE SPREAD WE <3 POP
  • 2. LAYOUT The interview is presented in 3 columns this is so it looks organised and professional but also so its easy for the audience to read and follow. The interview is set out in a question and answer format, this has been done to make it easy to read and straight to the point; this will appeal to the target audience. Another thing the magazine does is highlight key information on the article this is so it grabs the audiences attention and gives off the key facts about the interview to drag you into reading it. The images to text ratio is 50/50 because one page of the double spread is covered with a full size image and the other is full of text.
  • 3. IMAGES  The large image of cheer Lloyd on the right hand side of the double page spread is appealing to teenage girls, as she is a role model to them and she's liked by the girls at this period of time. Her eye contact and smile makes her seem approachable and friendly and make the audience feel involved. This continues the positivity of the magazine. The photo bleeds onto the next page with the white background which connotes freshness and youthfulness. She has got a camera in her hand which suggests the photo is a selfie which connotes youthfulness and amusement; this will appeal to the target audience because girls at that age are always taking selfies therefore they can relate to this. The shot type of the picture of Cher Lloyd is a portrait modelling shot.
  • 4. LANGUAGE/ MODE OF ADDRESS  The mode of address used is chatty and informal, which relates effectively to the target audience as it makes it fun and easy to read. The content used on the double page spread is fun and light-hearted which reflects the morals of the magazine. The use of quotations shows the magazine is laid back and informal and has a direct mode of address. The language used is slang and very laid back this will appeal to the target audience. The use of Ellipsis shows the language is slang and informal.
  • 5. TEXT/FONT  Font- all the text is written in San-serif, this is successful for this double page spread as it’s easier to read than a serif font and is more informal. Making the whole article seem relaxed and relatable for readers. The headers are in bold this is to make them stand out and easy to read.  Text- the article starts with a drop cap which connotes that the magazine is professional. Seeming as the target audience for the magazine is teen girls they aren't going to want to read big chunks of text, therefore the amount of text in the article is limited so its still light-hearted and fun to read.
  • 6. HOUSE STYLE  The house style is very informal and using bright bubbly colours, this is so the magazine connotes youthfulness and enjoyment. The constant use of the colour pink shows that the house style is consistent throughout the magazine making the magazine look in keeping and professional.
  • 7. COLOUR SCHEME  We heart pop has stuck to three colours for its colour scheme, which is common. The black, white and pink all compliment each other and are easy to read against one another. The pink gives the magazine a girly touch because pink connotes girly, youthfulness and enjoyment which would appeal to our target audience. But also they have highlighted part of the text in bright yellow to illustrate certain things the target audience may find particularly interesting, they used yellow because its stands out and is a eye-catching.