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the technological & social
infrastructure for community
           building
  by Tara “miss rogue” Hunt, Citizen Agency
  ...
the building blocks
• how I define community
• the geeky stuff: technology
• the relationship stuff: getting
 social
• summ...
virtual community
A virtual space supported by computer-based
   information technology, centered upon
communication and i...
basic site structure for
 virtual communities
• personal homepage/profile (ie. url.com/
  people/missrogue)
• personal cont...
succession


                       community
visitor     customer
                        member
3 levels of community

1. Lightweight Social Processes
2. Collaborative Information Structures
3. High End Collaboration
lightweight social
          processes
Low-barrier social involvement like voting and
  the recording of personal particip...
collaborative
 information structures
    Core product enhanced by a social
 component, deeper participation to interact.
...
high end collaboration
 Groups utilizing systems to make sense and
     share complex materials and data.


              ...
common themes

• sense of fun/play
• constant community attention
• experimental & agile development
• maximized the power...
more common themes

• simple platforms/ideas for building on
• compelling founder stories
• rewards for community members ...
the geeky stuff
• blogs        • social networking
• podcasting   • community tools
• wikis        • apis
• forums       •...
blogs

• Three reasons to use blogging:
 • track who is talking about your product
 • find, read & understand blogging expe...
blogs
• platforms to use: Wordpress, Moveable Type,
  Blogger
• RSS: really simple syndication
 • trick out your RSS (Feed...
blogs
• blogging into oblivion or joining the
  conversation
  • linking out: read other blogs...interact
  • blog readers...
pod & vidcasting
• content: make it interesting (ie.
  winelibrary.tv)
• editing tools: Final Cut Pro, Adobe Flex,
  iMovi...
wikis
• what: webpages with edit buttons
• how to: wiki syntax wackiness
 • [page | page] ... *bold*
• when to: when wikis...
wikis

• examples:
 • self-installed: Confluence, Instiki,
      MediaWiki
  • hosted: JotSpot, PBWiki, SocialText,
      W...
forums
• what: a-synchronous discussions
• when to: where forums still rock
 • tips & tricks between community
    members...
forums

• examples:
 • self-installed: Vanilla, bbPress, Quicksilver,
      SMF
  • hosted: FusionBB, Jive Forums, PunBB
 ...
chat
• what: synchronous discussions
• where/when to use chat:
 • instant ‘help’
 • between friends/members
 • alongside t...
chat
• examples:
 • group: IRC, Campfire, Skype, Tangler,
 • one-on-one: Meebo, Jabber, AIM,Yahoo!
    Messenger
 • voice: ...
search
• white-hat SEO basics
 • content is king
 • use descriptive page titles (don’t lie!)
 • use the heading tag
 • use...
search
• more white-hat SEO basics
 • avoid using flash or ajax for navigation...or
    building your entire site in them
 ...
social networking
• not everything has to happen on your site
• effective use of established social networks
  to build in...
social networking
• more established social network tips:
 • social bookmarking:
   • DIGG: don’t game it...but do submit
...
community-based tools
• Creative Commons
 • how cc licensing works
 • ways you can use it to enhance user
    experience
•...
community-based tools
 • Microformats
  • what is a microformat?
  • how you can use microformats to
     enhance user exp...
api’s
• what: application programming interface
• what it really is: allows for content on your
  site to be ‘mashed up’ w...
api’s
• resources:
 • How to design a good API and why it
    matters: lcsd05.cs.tamu.edu/slides/
    keynote.pdf
 • www.p...
measurements
• what you measure matters most
 • informs you about user behavior (usually
    different than feedback)
 • g...
measurements
• measurement tools:
 • attention data collection (eg. last.fm, DIGG
    labs)
    • Task Tracer
    • Attent...
measurements
• measuring healthy communities:
 • qualitative mixed with quantitative
 • not always positive
 • scaling wil...
other techie stuff

• why not consider:
 • leaving your bug tracking out in the open?
 • publishing a conference # for you...
the social stuff
• barcamp
• coworking
• meetups
• conferences
• karma
• fun stuff
barcamp
• what: a conference organized by members
  of the community where there are no
  observers, only participants
 • ...
barcamp

• advantages:
 • early adopter cred (worldwide
    phenomenon)
 • you aren’t in charge, but seen as a peer
coworking
• what: physical spaces opened up for
  independents to collaborate and work in
 • Where the Coffee Shop Meets t...
coworking
• advantages:
 • opening your space brings in fresh ideas
    & energy
 • become part of a worldwide growing
   ...
meetups
• what: gathering in a social place (pub or
  community space) to meet other people
  with the same interests
  • ...
meetups

• the best meetups are organized by the ‘fans’
  and community members themselves.
  providing the tools, a coupl...
conferences
• there are tons of conferences putting out
  calls for submissions everyday
  • resources: confabb.com, event...
conferences
• once you get invited:
 • if you want to be invited back to the
    conference circuit, keep all pitches out ...
karma

• what you give to your community, you get
  back tenfold
• don’t have a business objective, have a
  business obje...
karma
• be part of a larger movement that relates to
  what you are doing
• “If you see a parade, get in front of it” Tim
...
fun stuff
• good vibes:
 • thank you’s (i.e. ma.gnolia, maya’s mom,
    facebook ‘pokes’)
 • vip programs (i.e. ma.gnolia ...
summary

• all great tools for promoting your site,
  but what about community?
• how do these tools relate to creating a
...
sense of community
1. Feelings of membership
2. Feelings of influence
3. Integration and fulfillment of needs
4. Shared emot...
feelings of membership
• includes: personal profile pages, 'friending',
  defining groups within the larger group
  (groups)...
feelings of influence

• includes: forums, chat, comments, blogging,
  personalized mail
• create many ways in which member...
integration and
    fulfillment of needs

• includes: status rewards, featuring members,
  vips, karma points, etc.
• 'in c...
shared emotional
        connection
• can't be created, but shared experiences
  with members can help (continual, deep
  ...
more information:
       tara@citizenagency.com
   http://www.citizenagency.com
http://www.horsepigcow.com (blog)
        ...
licensing:
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more information: tara@citizenagency.com http://www.citizenagency.com http://www.horsepigcow.com Community 2.0 Community Bootcamp: the technology part by Tara Hunt

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more information:
tara@citizenagency.com
http://www.citizenagency.com
http://www.horsepigcow.com (blog)
tarahunt747 (skype)
415.694.1951 (ph)

Publicado en: Tecnología
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