Government Next: NIC Presentation

government next gov’t services in the 2.0 era

moving from...

• controlled messages/branding • authenticity

• commercial pursuits • social pursuits

• competition • collaboration

• copyright • copy-left

• delivery of data • person to person ﬁle sharing

• individuality • independence

• corporate secrecy & spying • corporate openness & sharing

• security & privacy • public & proud

• one-way portals • multi-directional apis

• centralization • decentralization

it’s a combination of technology + attitude

3 themes

•openness

•collaboration

•community

openness means...open access to the information
or material resources needed for a diverse range of
users/producers/contributors to contribute to
projects.
wikipedia.org

one simple way to achieve transparency:

blogging 101

• what to blog about:

• talk about what the department is working on/thinking about

• post meeting summaries

• ask questions you need to ﬁnd answers for

• post progress and announcements on services projects.

• interact with citizen blogs (post about interesting citizen initiatives,
concerns and questions to get feedback)

• speak in a human voice, not as a press release

blogging 102

• self-hosted platforms I’d recommend:

• wordpress.org (open source + free + lots of great support and plugins +
simple to install, skin and keep up) PHP

• drupal.org (open source + free + more ‘control’ over permissioning, etc.,
but not as simple to install or user friendly) PHP

• moveabletype.com (not free, but more control over permissioning and
fairly simple to install) PERL

• silverstripe.com (free + open source, haven’t used, but it’s won some
awards lately) PHP

wiki 101

• what to use a wiki for:

• jotting down unﬁnished ideas/random thoughts

• collaborating on projects that need loads of input

• gathering random information and research

• create a public reference encyclopedia

wiki 102

• self hosted platforms I’d recommend

• MediaWiki.org (open source + free + extensible)

• conﬂuence/atlassian.com (not free or open source, but enterprise grade)

• DocuWiki/wiki.splitbrain.org (open source + free + extensible)

• For more: http://www.wikimatrix.org

discussion groups 101

• what to use discussion groups for:

• use it instead of emails with long cc’d lists. get everyone to join the mailing
list and send EVERY SINGLE communication between members of that
group on the topics covered.

• make it publicly viewable and allow anyone to join (you can set ﬁrst posts
to needing to be approved to prevent spam)

• link to these threads from blog, wiki and other correspondence

discussion groups 102

• software I would recommend:

• Google Groups - groups.google.com (free, hosted, excellent interface)

group chat 101

• what to use group chat for:

• instant feedback and ongoing relationship building

• condition 1: people have to be in the chat room pretty constantly

• condition 2: the chat needs to be logged somewhere that people can go
back and see the threads

• there are many times you will need the synchronous communication
allowed by chat

group chat 102

• software I would recommend:

• Pibb.com (open source + free + loggable + embeddable in your website)

• Skype channels (free, but logging can be a pain)

• IRC (open source + free, but not as user friendly - good for developers.
hint: bridges with Pibb)

• Tangler.com (free, logs as both a forum and a chat, threads discussion, but
not currently embeddable)

• Meebo.com (free + embeddable, but doesn’t log)

case study: san diego ﬁres, a concerned citizen
and Twitter

and of course...

• for events: Upcoming.org and Eventful.com

• for photos: Flickr.com

• for general social networking: Facebook.com (great groups and events
features there)

• for a different perspective altogether: Secondlife.com (if you need to have
remote meetings, why not have them in second life rather than on conference
call?)

• for licensing: CreativeCommons.org

collaboration means...a process where two or
more people work together toward a common goal
by sharing knowledge, learning and building
consensus.

wikipedia.org

teams that work collaboratively can obtain greater
resources, recognition and reward when facing
competition for ﬁnite resources.

there are alot of citizens like me who are really,
really, really, really, really, really, really, really, really...

really, really, really, really, really, really, really, really,

really eager to collaborate with you.

10 ways to encourage collaboration:

A quot;platformquot; is a system that can be
programmed and therefore customized by
outside developers – users – and in that
way, adapted to countless needs and niches
that the platform's original developers could
not have possibly contemplated, much less
had time to accommodate.

–Marc Andreessen, http://blog.pmarca.com/2007/09/the-three-
kinds.html

platforms 101
• sharing data is the most basic level of being a platform

• supply feeds in machine-readable formats: microformats, rss, opml, kml,
etc.

• APIs

credit: Matt Biddulph, Dopplr (FOWA fall 2007)

a better way to mark up your data

my information without microformats

http://www.horsepigcow.com
Tara
Hunt
San Francisco
California

my information w/o microformats, but with html

<div >
<a href=” http://www.horsepigcow.com”>
<span > Tara </span>
> Hunt </span> </a>
<span
> San Francisco </span>
<span
> California </span>
<span
</div>

my information with microformats

<div class=quot;vcardquot;>
<a class=quot;url fn nquot; href=”http://www.horsepigcow.com”>
<span class=quot;given-namequot;> Tara </span>
<span class=quot;family-namequot;> Hunt </span> </a>
<span class=quot;locality”> San Francisco </span>
<span class=quot;regionquot;> California </span>
</div>

so what is an API?

• an application programming interface (API) is a source code interface that an
operating system or library provides to support requests for services to be
made of it by computer programs.

• in other words: it is the way you bring data from one source to display it in
another.

• this is the ‘magic’ behind cool mashups like:

case study: an api, a couple of citizens and a
desire to improve the Caltrain interface

platforms 101

• user identity is an excellent way to start sharing a person’s information
between sites

• OpenID.net is user-centric identity and it is being adopted more widely:
AOL, Moveable Type, Orange/France Telecom, Plaxo, and hundreds of other
smaller sites are IDPs (identity providers)


platforms 101

• user identity is an excellent way to start sharing a person’s information between
sites

• delegating authority is what needs to happen to allow 3rd party applications
and mashups to use your data in cool ways

• OAuth is another community project that is working toward a standard
protocol to use for delegating authority


platforms 101

• user identity is an excellent way to start sharing a person’s information between
sites

• delegating authority is what needs to happen to allow 3rd party applications and
mashups to use your data in cool ways

• then you can even make your own cool widgets and use your own api’s to build
cool stuff


2. publish everything in open
channels

i talked about this in regards to transparency.

the more information you put out there, the more
opportunities you give for citizen engagement.

call me
IM me

publish all of the ways for someone to contact
you...with a preference to more public forums

email me

you really must loosen the grips of control.

nobody wants to collaborate with a control freak.

5. provide clear goals &
purpose

concentrate on desired outcomes

without an understanding of the desired outcome,
how can anyone help?

and...what if your proposed solutions aren’t ideal to
get you there?

be careful to not change the reasons for why
people are collaborating.

for those who contribute more, give them more
trust and responsibility.

another advantage of being transparent...people
will see you making progress along the way.

ways to report along the way

• display a countdown or a progress meter

• a public to-do list (crossing things off...or allowing others ‘to do’ the stuff for
you and cross it off)

• twitter what you are doing right now

• post wireframes, mockups, photos of cocktail napkin sketches, etc. on Flickr

• add announcements to blog, notes to wiki, etc.

tackle problems from the simplest to the hardest
where you can.

9. reach out to people from
different backgrounds &
industries

kind of like you’ve done with me. :)

interact with people as they use the services

compare that experience to your most awesome
customer experiences.

(there is this commonly opined theory that people that
design transit systems have never rode a bus.)

11. view the public as a
partner, not a recipient

empower. enable. hand over lots of responsibility.

the more agency you give others, the more
responsible they will be.

Ryanne Hodsen - “What the heck is Barcamp?”

case study: barcamp, a group of citizens and the
desire to make the better way a better way
(TransitCamp)

toronto transitcamp in the news

http://transitcamp.org/

how to encourage collaboration [summary]

1.be a platform 9.reach out to people from different
backgrounds and industries
2.publish everything openly
10.be part of the community
3.be available
11.view the public as a partner, not a
4.embrace the chaos recipient
5.provide clear goals and purpose 12.run real, open betas
6.reward contributors

7.show progress

8. take simple steps ﬁrst

community means...a social group...sharing an
environment, normally with shared interests.

wikipedia.org

stuff that connects us:

• common goals

• common experiences

• common passions

• common enemies

when you open yourself up to partnerships with the
community, you ﬁnd those purposeful points of
connection.

how do you help people connect?

there are all sorts of ways to encourage
serendipitous meetings.

simple things to accelerate serendipity

• the ability for people to leave comments on every announcement, article
and information page


• the ability for people to leave comments on every announcement, article and
information page

• DIGG for citizen issues/ideas


information page


• a widget for ‘who is talking about this...’ on pages


information page



• a Flickr photo gallery that pulls in everyone’s photos tagged properly


information page



• a Flickr photo gallery that pulls in everyone’s photos tagged properly

• the menu item ‘Community’ actually show some community life in it

openness, collaboration and community

technology can really spread those memes.

without it, none of this matters.

trust is at the heart of
web 2.0

government 2.0 = partnering with engaged citizens

and Cal (iamcaltrain).
http://ﬂickr.com/photos/laughingsquid/108769433/

and Mark (transitcamp).
http://ﬂickr.com/photos/willpate/528996211/

and Nate (#sandiegoﬁre).
http://ﬂickr.com/photos/chris_radcliff/362190770

http://www.slideshare.net/missrogue

About those rockin’ images
• Many of them are purchased from iStockPhoto.com
• Those borrowed from Flickr are:
• Trust: http://www.flickr.com/photos/red_devil/51964471/
• Trust Drives Change: http://www.flickr.com/photos/michaelsphotos/288090300/
• locked.up: http://www.flickr.com/photos/impactmatt/298580376/
• Starbucks Cup: http://www.flickr.com/photos/mjb/118418786/
• Starbucks Globalism: http://www.flickr.com/photos/thorinside/55362248/
• Cal Henderson: http://flickr.com/photos/laughingsquid/108769433/
•I P2P: http://www.flickr.com/photos/jlmaral/356217080/

• Transparency: http://www.flickr.com/photos/laimagendelmundo/753794095/
• Beta Wallpaper: http://www.flickr.com/photos/tomstardust/246840641/
• Secret Wireframes: http://www.flickr.com/photos/jvree/1492369848/
• Transit Waiting Area: http://www.flickr.com/photos/mag/374819180/
• conehead puppy: http://www.flickr.com/photos/klapow/39693385/

sites of note:

• creativecommons.org
• wikipedia.org
• coworking.info
• barcamp.org
• getsatisfaction.com
• twitter.com
• microformats.org
• openid.net
• oauth.net
• dellideastorm.com
• ﬂickr.com
• technorati.com

Tara Hunt

tara@citizenagency.com
415.694.1951
skype: tarahunt747

www.citizenagency.com
www.horsepigcow.com

Government Next: NIC Presentation

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