The document provides 5 steps to transform oneself from an impersonal marketer to an influencer within a community: 1) Turn the focus inward, 2) Become part of the community served, 3) Create amazing experiences for customers, 4) Embrace unpredictability, and 5) Find a higher purpose beyond profits. It emphasizes the importance of social capital, trust, loyalty and giving back to communities in order to gain influence over word-of-mouth recommendations.

1. How to Make a Gabillion
Dollars With
Community Marketing
...or something to that
effect
by
tara ‘missrogue’ hunt
citizen agency

3. #1.
duh.

9. another way to make a gabillion
dollars online is to...

11. right place.

12. right time.

14. dumb luck.

15. they didn’t have a clue.

16. it was a little side project to
impress a girl.

17. she hired her cousin who was
a college drop-out to do the
marketing.

18. the little bastards got lucky.

19. it’s all TechCrunch’s fault

23. we build communities.

25. a bunch.

26. customers have a whole lot of
choice

29. do you wanna know why?

30. they don’t care what you have
to say, sell or even give away

32. the majority of the buying
decisions we make is through
word of mouth

34. i’m not that unique

35. “there are three kinds of lies: lies,
damned lies, and statistics”
Mark Twain

38. SOCIAL CAPITAL

39. does not act the same way as
currency.

41. Connections
+ Time
= Trust
= The basis of SOCIAL CAPITAL

42. credibility matters

43. without SOCIAL CAPITAL

47. influencer

48. [someone with heaps and
heaps of social capital]

50. it’s really as simple as that

59. trust

62. 5 sure-fire steps to transform
yourself from a...

64. into a

66. [and maybe even an influencer]

67. loyalty

68. word of mouth

70. 5 sure-fire steps to transform
yourself from a...

72. into a

74. #1.
turn that bullhorn inwards

79. impersonal

89. INreach

91. #2.
become part of the
community you serve

96. who is it that you serve?

98. what problem are you solving?

99. for whom?

101. join them!

103. why would they give a damn?

105. differentiate now

107. some people may even give a
damn.

108. give a damn yourself

109. customer satisfaction is your
best marketing tool

110. #3.
create amazing experiences

115. design for maximum
happiness

117. ma.gnolia’s

118. #4.
embrace the chaos

119. what about blueprints?

121. foundation

123. 1. Stop moving and look around you until you see
everything clearly.
2. Transfer the knowledge.
3. Every time you feel anxiety, acknowledge it.
4. Define your own measure of success.
5. Get outside of your personal circle.
6. Realize that everything is out of your control
anyway.
7. Have patience.

125. the last sure-fire step

127. whuffie?

128. SOCIAL CAPITAL

129. I don’t think that “fictional”
future is too far off...

131. trust.

133. the gift economy

134. the more you give away, the
more Social Capital you gain

135. Social Capital is only valuable
as it circulates

137. what can you give away that
won’t leave you broke?

138. #5.
find your higher purpose.

141. you just have to find a way to
give back to the community

142. the more you give, the more
that comes back

143. “nerd values”

144. “doing well by doing good”

145. “We don't think of ourselves as do-gooders or altruists.
It's just that somehow we're trying our best to be run
with some sense of moral compass even in a business
environment that is growing.”
Craig Newmark, founder, Craigslist (SFGate 2004]

148. what can you give away that
won’t leave you broke?

159. co-opetition

161. www.avantgame.com/projects.htm

163. • democratize tools
• open up
• build bridges
• spread love
• value something bigger

164. social capital
[aka whuffie]

165. 5 sure-fire steps to transform
yourself from a...

167. into a

169. 1. Turn that bullhorn inwards
2. Become part of the community you serve
3. Create amazing experiences for your
customers
4. Embrace the chaos
5. Find your higher purpose

174. p.s. the competition is fierce there, too. ;)

175. licensing:
http://www.slideshare.net/missrogue

176. about those rockin’ images:
• Many are from iStockphoto.com (totally cool site) except for:
• kid superhero: http://www.flickr.com/photos/wiseacre/153532248/
• laughing girls: http://www.flickr.com/photos/60852569@N00/242746787/
• kissing couple: http://www.flickr.com/photos/teointarifa/490408075/
• joyous woman: http://www.flickr.com/photos/lugolounge/6780004/
• purple cow: http://www.flickr.com/photos/foxicat/13446472/
• listen graffiti: http://www.flickr.com/photos/striatic/133146861/
• conehead puppy: http://www.flickr.com/photos/klapow/39693385/
• holocaust wall: http://www.flickr.com/photos/b-tal/179390300/
• barcampblock shot: http://flickr.com/photos/daveandsima/1166482591/
• nerd finger: http://flickr.com/photos/bayat/7491311/
• snowflakes: http://www.flickr.com/photos/tin-g/90143310/
• a screenshot of my friendwheel: http://apps.facebook.com/friendwheel
• and the logos & screengrabs I stole from all of the respective sites...

177. some references
• Craig Newmark Quote: http://sfgate.com/cgi-bin/article.cgi?f=/c/a/
2004/08/15/NEWMARK.TMP
• Avant Game: http://www.avantgame.com
• Cruel 2 B Kind: http://www.cruelgame.com
• Microformats: http://www.microformats.org
• OpenID: http://www.openid.net
• Creative Commons: http://www.creativecommons.org
• BarCamp: http://barcamp.org
• Coworking: http://coworking.info
• Ma.gnolia: http://ma.gnolia.com
• API (Application Programming Interface): http://en.wikipedia.org/wiki/API
• Friend Wheel: http://apps.facebook.com/friendwheel
• Great internet stats: http://pewinternet.org
• Whuffie: http://en.wikipedia.org/wiki/Whuffie
• Porn addiction recovery: http://www.no-porn.com/

178. Tara Hunt
tara@citizenagency.com
415.694.1951
skype: tarahunt747
www.citizenagency.com
www.horsepigcow.com