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yes, I do
mind business, online
     communities and
      cultural tourism




the gap
social
networks
A.
because most business values don’t
align with community values.
18%
trust what they read in ads to be the truth.




                         info: ADWeek dec09
21%
of employees are truly engaged in their work




                   info: Towers Perrin Global Workforce Survey 09
51%
americans trust business to do the right thing




                         info: Edelman January 2010
42%
 believe in ghosts




      info: Poll Harris Interactive 2009
76%
 believe in miracles




       info: Poll Harris Interactive 2009
89%
expect to be able to interact with brands.




                       stat: WebProNews Oct09
how?
most
businesses
  are   community

tourists
telltale signs of
tourism:
   “these natives have quite the life! kia ora, baby!”


“s/he spends her whole day socializing...
there’s
subtext
 in them
there tweets
“Eating a fennel salad with miso dressing.
                  Nom nom.”


           subtext
        “I care about my healt...
“Meeting up with @friend123 and @friend321
    (@Club Fun) http://4sq.com/8e78m9”


           subtext
   “I would love mo...
Multiple tweets at multiple times of the day...


         subtext
                 “I’m lonely.”
     “Hear me. Value me....
you are
what you
tweet sorta!
sharing                        why (and what) do people share?

             1238 responses in under 24 hours
        1709...
date: March 4, 2010 @7:55pm by @bitstrategist at http://twitpic.com/16n7gp
social
networks SN’s more popular than email (67% - 65%)
       Women are more active in most SN’s (avg 53%)
        Socia...
huge
opportunity
value
disparity
big

                     communities
business


           freakin
             gap
When addressing a large group
of managers, I often challenge
 them to stand up for love (or
 beauty or justice or truth) i...
http://www.flickr.com/photos/aesum/3482640675/




“You've gotta stand your
  ground for freedom,
beauty, truth, and love.”...
truth
  http://www.flickr.com/photos/manfrys/2226178289/
http://www.flickr.com/photos/fiatluxe/150714757/




beauty
freedom
love
 http://www.flickr.com/photos/laughingsquid/2476324694/
it is no
coincidence that
the companies that
  espouse human
   values are the
 darlings of online
   communities.
I
‘Googled’
                                                            TM




   you
2nd most mentioned brand on twitter ...
2,200 attendees.
64% of laptops at
   Le Web were
      apple.
  1,008 iPhones.
       http://www.flickr.com/photos/scoblei...
“Craigslist gets more
traffic than either eBay
or Amazon.com. eBay
has more than 16,000
employees. Amazon has
more than 20,...
create fun & a little weirdness

be adventurous, creative & open-
minded

  be passionate and determined
                 ...
values
  community
generosity
abounds
in online
communities
but so does
reciprocity...
the gift
economy
the more
u give
the more
u receive
deposits
       examples:
   helping someone solve a problem

      attending community events

 showing real interest in ...
withdrawals
        examples:
     asking someone else for a favor

   promoting your own events or sales

 asking for an ...
measuring
  like it
 matters
numbers
   numbers
   numbers
   numbers
   numbers




quantity
   numbers
   numbers
   numbers
   numbers
   numbers
  ...
stories
   stories
   stories
   stories




quality
   stories
   stories
   stories
   stories
   stories
   stories
   ...
meaningful
numbers
havestories
ACTION!




          http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
wisdom
http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom.html
rules are
guidelines
and not
substitutes
improvising
is a form
of art.
real life is
full of
ambiguity.
Q.
how can we teach wisdom and these
abilities to everyone instead of
increasing the number of rules?
the new Turing test
“any action that prioritizes
rules, protocols, logic,
efficiency, procedures or any
other type of pre-set
guidelines at the...
people
  authenticity




robots
but
only when those robots
exhibit treasured human
emotions: love, compassion,
remorse, generosity, etc.
Q.
so why the heck do we have to go and
get all evil robot so much of the time?
instead of a
personal
brand, why
not get a
personality?
      http://www.flickr.com/photos/stewtopia/3355277605/
I
‘Googled’
      TM




   you
liar pants
  on fire
de-robotize
I told you
this wasn’t
a talk about
    social
 networks
social world
    which we are ALL a part of...
choice?
When we value
  money over
human beings
and then add
 technology, I
 get nervous.
yes, I do
mind
the gap
tara ‘missrogue’ hunt
        horsepigcow@gmail.com
             514-679-2951
          twitter: @missrogue
          skyp...
http://www.slideshare.net/missrogue
images from: http://www.shutterstock.com, http://www.istockphoto.com
                 ...
Mind The Gap - ConnectNow
Mind The Gap - ConnectNow
Mind The Gap - ConnectNow
Mind The Gap - ConnectNow
Mind The Gap - ConnectNow
Mind The Gap - ConnectNow
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Mind The Gap - ConnectNow

I reworked my Mind the Gap presentation for the Connect Now conference in Sydney on April 7, 2010.

Mind The Gap - ConnectNow

  1. yes, I do mind business, online communities and cultural tourism the gap
  2. social networks
  3. A. because most business values don’t align with community values.
  4. 18% trust what they read in ads to be the truth. info: ADWeek dec09
  5. 21% of employees are truly engaged in their work info: Towers Perrin Global Workforce Survey 09
  6. 51% americans trust business to do the right thing info: Edelman January 2010
  7. 42% believe in ghosts info: Poll Harris Interactive 2009
  8. 76% believe in miracles info: Poll Harris Interactive 2009
  9. 89% expect to be able to interact with brands. stat: WebProNews Oct09
  10. how?
  11. most businesses are community tourists
  12. telltale signs of tourism: “these natives have quite the life! kia ora, baby!” “s/he spends her whole day socializing and having fun on twitter/facebook! wish I could get paid for that!” “when you cut through all of the ‘inane babble’, there are some valuable posts on twitter.”
  13. there’s subtext in them there tweets
  14. “Eating a fennel salad with miso dressing. Nom nom.” subtext “I care about my health, so I eat well.” “I want my friends to admire my good eating habits.” “I would like to connect to other vegetarians.”
  15. “Meeting up with @friend123 and @friend321 (@Club Fun) http://4sq.com/8e78m9” subtext “I would love more friends to come and join us.” “I’m keeping track of where I go out and with who.” “Where I go and who I hang with may tell you a little about who I am.”
  16. Multiple tweets at multiple times of the day... subtext “I’m lonely.” “Hear me. Value me. Connect to me.”
  17. you are what you tweet sorta!
  18. sharing why (and what) do people share? 1238 responses in under 24 hours 1709 of the respondents came from email/IM 80% use Twitter DAILY. 26% use 4square DAILY. 59% use Facebook DAILY. 82% responded that they post ‘random thoughts’ most often (76% articles/biz essays, 75% random links) 52% iPhone users 60% says sharing has been good for their professional lives...57% for their personal lives. stats from: http://www.horsepigcow.com/2010/03/sharing_survey/
  19. date: March 4, 2010 @7:55pm by @bitstrategist at http://twitpic.com/16n7gp
  20. social networks SN’s more popular than email (67% - 65%) Women are more active in most SN’s (avg 53%) Social networks are more popular than porn Amount of time spent on FB increased 566% in 09 3.5 billion pieces of content shared each week >500k FB Apps made by >1M developers >100k iPhone apps, downloaded >2B times stats from: Neilsen Mar09, Facebook public Statistics Jan10,
  21. huge opportunity
  22. value disparity
  23. big communities business freakin gap
  24. When addressing a large group of managers, I often challenge them to stand up for love (or beauty or justice or truth) in just this way. “When you get back to work, tell your boss your company has a love deficit.” - Gary Hamel, Wall Street Journal 01/13/10 http://blogs.wsj.com/management/2010/01/13/the-hole-in-the-soul-of-business/
  25. http://www.flickr.com/photos/aesum/3482640675/ “You've gotta stand your ground for freedom, beauty, truth, and love.” the Bohemians
  26. truth http://www.flickr.com/photos/manfrys/2226178289/
  27. http://www.flickr.com/photos/fiatluxe/150714757/ beauty
  28. freedom
  29. love http://www.flickr.com/photos/laughingsquid/2476324694/
  30. it is no coincidence that the companies that espouse human values are the darlings of online communities.
  31. I ‘Googled’ TM you 2nd most mentioned brand on twitter - after Starbucks - with a 97% neutral to positive sentiment rating*. * from http://twitrratr.com/search/google
  32. 2,200 attendees. 64% of laptops at Le Web were apple. 1,008 iPhones. http://www.flickr.com/photos/scobleizer/4171576818/
  33. “Craigslist gets more traffic than either eBay or Amazon.com. eBay has more than 16,000 employees. Amazon has more than 20,000. Craigslist has 30.” sept 2009, wired magazine
  34. create fun & a little weirdness be adventurous, creative & open- minded be passionate and determined be humble http://www.flickr.com/photos/loiclemeur/4175443352/
  35. values community
  36. generosity abounds in online communities
  37. but so does reciprocity...
  38. the gift economy
  39. the more u give
  40. the more u receive
  41. deposits examples: helping someone solve a problem attending community events showing real interest in what someone else is working on using your network to do something good for the community demonstrating you implement people’s suggestions
  42. withdrawals examples: asking someone else for a favor promoting your own events or sales asking for an introduction to someone in their network (intro up) acting competitively name dropping pitching someone
  43. measuring like it matters
  44. numbers numbers numbers numbers numbers quantity numbers numbers numbers numbers numbers numbers numbers numbers numbers numbers
  45. stories stories stories stories quality stories stories stories stories stories stories stories stories stories stories stories
  46. meaningful numbers havestories
  47. ACTION! http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
  48. wisdom http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom.html
  49. rules are guidelines and not substitutes
  50. improvising is a form of art.
  51. real life is full of ambiguity.
  52. Q. how can we teach wisdom and these abilities to everyone instead of increasing the number of rules?
  53. the new Turing test
  54. “any action that prioritizes rules, protocols, logic, efficiency, procedures or any other type of pre-set guidelines at the cost of relationships or compassion towards other human beings indicates robot.”
  55. people authenticity robots
  56. but only when those robots exhibit treasured human emotions: love, compassion, remorse, generosity, etc.
  57. Q. so why the heck do we have to go and get all evil robot so much of the time?
  58. instead of a personal brand, why not get a personality? http://www.flickr.com/photos/stewtopia/3355277605/
  59. I ‘Googled’ TM you
  60. liar pants on fire
  61. de-robotize
  62. I told you this wasn’t a talk about social networks
  63. social world which we are ALL a part of...
  64. choice?
  65. When we value money over human beings and then add technology, I get nervous.
  66. yes, I do mind the gap
  67. tara ‘missrogue’ hunt horsepigcow@gmail.com 514-679-2951 twitter: @missrogue skype: sanfranrogue http://www.horsepigcow.com http://www.thewhuffiefactor.com
  68. http://www.slideshare.net/missrogue images from: http://www.shutterstock.com, http://www.istockphoto.com (unless marked from Flickr.com)

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