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yes, I do
mind business, online
     communities and
      cultural tourism




the gap
social
networks
Mind The Gap - ConnectNow
Mind The Gap - ConnectNow
A.
because most business values don’t
align with community values.
18%
trust what they read in ads to be the truth.




                         info: ADWeek dec09
21%
of employees are truly engaged in their work




                   info: Towers Perrin Global Workforce Survey 09
51%
americans trust business to do the right thing




                         info: Edelman January 2010
42%
 believe in ghosts




      info: Poll Harris Interactive 2009
76%
 believe in miracles




       info: Poll Harris Interactive 2009
89%
expect to be able to interact with brands.




                       stat: WebProNews Oct09
how?
most
businesses
  are   community

tourists
telltale signs of
tourism:
   “these natives have quite the life! kia ora, baby!”


“s/he spends her whole day socializing and having fun
  on twitter/facebook! wish I could get paid for that!”

“when you cut through all of the ‘inane babble’, there
       are some valuable posts on twitter.”
there’s
subtext
 in them
there tweets
“Eating a fennel salad with miso dressing.
                  Nom nom.”


           subtext
        “I care about my health, so I eat well.”
“I want my friends to admire my good eating habits.”
    “I would like to connect to other vegetarians.”
“Meeting up with @friend123 and @friend321
    (@Club Fun) http://4sq.com/8e78m9”


           subtext
   “I would love more friends to come and join us.”
“I’m keeping track of where I go out and with who.”
“Where I go and who I hang with may tell you a little
                  about who I am.”
Multiple tweets at multiple times of the day...


         subtext
                 “I’m lonely.”
     “Hear me. Value me. Connect to me.”
you are
what you
tweet sorta!
sharing                        why (and what) do people share?

             1238 responses in under 24 hours
        1709 of the respondents came from email/IM
      80% use Twitter DAILY. 26% use 4square DAILY.
                59% use Facebook DAILY.
 82% responded that they post ‘random thoughts’ most
    often (76% articles/biz essays, 75% random links)
                     52% iPhone users
  60% says sharing has been good for their professional
            lives...57% for their personal lives.
stats from: http://www.horsepigcow.com/2010/03/sharing_survey/
date: March 4, 2010 @7:55pm by @bitstrategist at http://twitpic.com/16n7gp
social
networks SN’s more popular than email (67% - 65%)
       Women are more active in most SN’s (avg 53%)
        Social networks are more popular than porn
     Amount of time spent on FB increased 566% in 09
      3.5 billion pieces of content shared each week
        >500k FB Apps made by >1M developers
       >100k iPhone apps, downloaded >2B times
stats from: Neilsen Mar09, Facebook public Statistics Jan10,
huge
opportunity
value
disparity
big

                     communities
business


           freakin
             gap
When addressing a large group
of managers, I often challenge
 them to stand up for love (or
 beauty or justice or truth) in
just this way. “When you get
back to work, tell your boss
 your company has a love
         deficit.”
        - Gary Hamel, Wall Street Journal 01/13/10
  http://blogs.wsj.com/management/2010/01/13/the-hole-in-the-soul-of-business/
http://www.flickr.com/photos/aesum/3482640675/




“You've gotta stand your
  ground for freedom,
beauty, truth, and love.”
        the Bohemians
truth
  http://www.flickr.com/photos/manfrys/2226178289/
http://www.flickr.com/photos/fiatluxe/150714757/




beauty
freedom
love
 http://www.flickr.com/photos/laughingsquid/2476324694/
it is no
coincidence that
the companies that
  espouse human
   values are the
 darlings of online
   communities.
I
‘Googled’
                                                            TM




   you
2nd most mentioned brand on twitter - after Starbucks -
    with a 97% neutral to positive sentiment rating*.
                * from http://twitrratr.com/search/google
2,200 attendees.
64% of laptops at
   Le Web were
      apple.
  1,008 iPhones.
       http://www.flickr.com/photos/scobleizer/4171576818/
“Craigslist gets more
traffic than either eBay
or Amazon.com. eBay
has more than 16,000
employees. Amazon has
more than 20,000. Craigslist
has 30.”
sept 2009, wired magazine
create fun & a little weirdness

be adventurous, creative & open-
minded

  be passionate and determined
                        be humble

             http://www.flickr.com/photos/loiclemeur/4175443352/
values
  community
generosity
abounds
in online
communities
but so does
reciprocity...
the gift
economy
the more
u give
the more
u receive
deposits
       examples:
   helping someone solve a problem

      attending community events

 showing real interest in what someone
          else is working on

using your network to do something good
            for the community

 demonstrating you implement people’s
             suggestions
withdrawals
        examples:
     asking someone else for a favor

   promoting your own events or sales

 asking for an introduction to someone in
          their network (intro up)

           acting competitively

             name dropping

            pitching someone
measuring
  like it
 matters
numbers
   numbers
   numbers
   numbers
   numbers




quantity
   numbers
   numbers
   numbers
   numbers
   numbers
   numbers
   numbers
   numbers
   numbers
   numbers
stories
   stories
   stories
   stories




quality
   stories
   stories
   stories
   stories
   stories
   stories
   stories
   stories
   stories
   stories
   stories
meaningful
numbers
havestories
ACTION!




          http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
wisdom
http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom.html
Mind The Gap - ConnectNow
Mind The Gap - ConnectNow
Mind The Gap - ConnectNow
Mind The Gap - ConnectNow
rules are
guidelines
and not
substitutes
improvising
is a form
of art.
real life is
full of
ambiguity.
Q.
how can we teach wisdom and these
abilities to everyone instead of
increasing the number of rules?
the new Turing test
“any action that prioritizes
rules, protocols, logic,
efficiency, procedures or any
other type of pre-set
guidelines at the cost of
relationships or compassion
towards other human beings
indicates robot.”
people
  authenticity




robots
but
only when those robots
exhibit treasured human
emotions: love, compassion,
remorse, generosity, etc.
Q.
so why the heck do we have to go and
get all evil robot so much of the time?
instead of a
personal
brand, why
not get a
personality?
      http://www.flickr.com/photos/stewtopia/3355277605/
I
‘Googled’
      TM




   you
liar pants
  on fire
de-robotize
I told you
this wasn’t
a talk about
    social
 networks
social world
    which we are ALL a part of...
choice?
When we value
  money over
human beings
and then add
 technology, I
 get nervous.
yes, I do
mind
the gap
tara ‘missrogue’ hunt
        horsepigcow@gmail.com
             514-679-2951
          twitter: @missrogue
          skype: sanfranrogue

      http://www.horsepigcow.com
     http://www.thewhuffiefactor.com
http://www.slideshare.net/missrogue
images from: http://www.shutterstock.com, http://www.istockphoto.com
                     (unless marked from Flickr.com)

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