I reworked my Mind the Gap presentation for the Connect Now conference in Sydney on April 7, 2010.

1. yes, I do
mind business, online
communities and
cultural tourism
the gap

2. social
networks

5. A.
because most business values don’t
align with community values.

6. 18%
trust what they read in ads to be the truth.
info: ADWeek dec09

7. 21%
of employees are truly engaged in their work
info: Towers Perrin Global Workforce Survey 09

8. 51%
americans trust business to do the right thing
info: Edelman January 2010

9. 42%
believe in ghosts
info: Poll Harris Interactive 2009

10. 76%
believe in miracles
info: Poll Harris Interactive 2009

11. 89%
expect to be able to interact with brands.
stat: WebProNews Oct09

12. how?

13. most
businesses
are community
tourists

14. telltale signs of
tourism:
“these natives have quite the life! kia ora, baby!”
“s/he spends her whole day socializing and having fun
on twitter/facebook! wish I could get paid for that!”
“when you cut through all of the ‘inane babble’, there
are some valuable posts on twitter.”

15. there’s
subtext
in them
there tweets

16. “Eating a fennel salad with miso dressing.
Nom nom.”
subtext
“I care about my health, so I eat well.”
“I want my friends to admire my good eating habits.”
“I would like to connect to other vegetarians.”

17. “Meeting up with @friend123 and @friend321
(@Club Fun) http://4sq.com/8e78m9”
subtext
“I would love more friends to come and join us.”
“I’m keeping track of where I go out and with who.”
“Where I go and who I hang with may tell you a little
about who I am.”

18. Multiple tweets at multiple times of the day...
subtext
“I’m lonely.”
“Hear me. Value me. Connect to me.”

19. you are
what you
tweet sorta!

20. sharing why (and what) do people share?
1238 responses in under 24 hours
1709 of the respondents came from email/IM
80% use Twitter DAILY. 26% use 4square DAILY.
59% use Facebook DAILY.
82% responded that they post ‘random thoughts’ most
often (76% articles/biz essays, 75% random links)
52% iPhone users
60% says sharing has been good for their professional
lives...57% for their personal lives.
stats from: http://www.horsepigcow.com/2010/03/sharing_survey/

21. date: March 4, 2010 @7:55pm by @bitstrategist at http://twitpic.com/16n7gp

22. social
networks SN’s more popular than email (67% - 65%)
Women are more active in most SN’s (avg 53%)
Social networks are more popular than porn
Amount of time spent on FB increased 566% in 09
3.5 billion pieces of content shared each week
>500k FB Apps made by >1M developers
>100k iPhone apps, downloaded >2B times
stats from: Neilsen Mar09, Facebook public Statistics Jan10,

23. huge
opportunity

24. value
disparity

25. big
communities
business
freakin
gap

26. When addressing a large group
of managers, I often challenge
them to stand up for love (or
beauty or justice or truth) in
just this way. “When you get
back to work, tell your boss
your company has a love
deficit.”
- Gary Hamel, Wall Street Journal 01/13/10
http://blogs.wsj.com/management/2010/01/13/the-hole-in-the-soul-of-business/

27. http://www.flickr.com/photos/aesum/3482640675/
“You've gotta stand your
ground for freedom,
beauty, truth, and love.”
the Bohemians

28. truth
http://www.flickr.com/photos/manfrys/2226178289/

29. http://www.flickr.com/photos/fiatluxe/150714757/
beauty

30. freedom

31. love
http://www.flickr.com/photos/laughingsquid/2476324694/

32. it is no
coincidence that
the companies that
espouse human
values are the
darlings of online
communities.

33. I
‘Googled’
TM
you
2nd most mentioned brand on twitter - after Starbucks -
with a 97% neutral to positive sentiment rating*.
* from http://twitrratr.com/search/google

34. 2,200 attendees.
64% of laptops at
Le Web were
apple.
1,008 iPhones.
http://www.flickr.com/photos/scobleizer/4171576818/

35. “Craigslist gets more
traffic than either eBay
or Amazon.com. eBay
has more than 16,000
employees. Amazon has
more than 20,000. Craigslist
has 30.”
sept 2009, wired magazine

36. create fun & a little weirdness
be adventurous, creative & open-
minded
be passionate and determined
be humble
http://www.flickr.com/photos/loiclemeur/4175443352/

37. values
community

38. generosity
abounds
in online
communities

39. but so does
reciprocity...

40. the gift
economy

41. the more
u give

42. the more
u receive

43. deposits
examples:
helping someone solve a problem
attending community events
showing real interest in what someone
else is working on
using your network to do something good
for the community
demonstrating you implement people’s
suggestions

44. withdrawals
examples:
asking someone else for a favor
promoting your own events or sales
asking for an introduction to someone in
their network (intro up)
acting competitively
name dropping
pitching someone

45. measuring
like it
matters

46. numbers
numbers
numbers
numbers
numbers
quantity
numbers
numbers
numbers
numbers
numbers
numbers
numbers
numbers
numbers
numbers

47. stories
stories
stories
stories
quality
stories
stories
stories
stories
stories
stories
stories
stories
stories
stories
stories

48. meaningful
numbers
havestories

49. ACTION!
http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/

50. wisdom
http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom.html

55. rules are
guidelines
and not
substitutes

56. improvising
is a form
of art.

57. real life is
full of
ambiguity.

58. Q.
how can we teach wisdom and these
abilities to everyone instead of
increasing the number of rules?

59. the new Turing test

60. “any action that prioritizes
rules, protocols, logic,
efficiency, procedures or any
other type of pre-set
guidelines at the cost of
relationships or compassion
towards other human beings
indicates robot.”

61. people
authenticity
robots

62. but
only when those robots
exhibit treasured human
emotions: love, compassion,
remorse, generosity, etc.

63. Q.
so why the heck do we have to go and
get all evil robot so much of the time?

64. instead of a
personal
brand, why
not get a
personality?
http://www.flickr.com/photos/stewtopia/3355277605/

65. I
‘Googled’
TM
you

66. liar pants
on fire

67. de-robotize

68. I told you
this wasn’t
a talk about
social
networks

69. social world
which we are ALL a part of...

70. choice?

71. When we value
money over
human beings
and then add
technology, I
get nervous.

72. yes, I do
mind
the gap

73. tara ‘missrogue’ hunt
horsepigcow@gmail.com
514-679-2951
twitter: @missrogue
skype: sanfranrogue
http://www.horsepigcow.com
http://www.thewhuffiefactor.com

74. http://www.slideshare.net/missrogue
images from: http://www.shutterstock.com, http://www.istockphoto.com
(unless marked from Flickr.com)