Utko’s Redesign Process
1. Strategy: what is our goal?
2. Content: which content serves the readers better?
3. Design: does the design ﬂow with the content & strategy? what’s the reader
4. Testing: how do readers use this? react? is it meeting the reader’s needs?
5. Workﬂow: how can the organization, itself, change to produce better
6. Branding: how can we tie this together across platforms?
7. Execution: how can we ensure continuous quality?