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some of my best
                     tara ‘missrogue’ hunt
friends are robots
the singularity is upon us...
tale #1: Rogers’ robot army
composite: not an actual photograph
http://twitter.com/missrogue/status/5624792674
“We’re not here to replace existing channels
 of communications and customer care...
           (which channels would those be?)
  ...but to complement them.”
                                     hmmmmm....
                  http://twitter.com/RogersMary/status/5628358318
“Tip for Rogers: instead of hiring ppl for Twitter,
why not try hiring ppl to answer your phones?”
tale #2: automated human bots

               “Thanks for the follow!
                I usually tweet about
              social media and baking!
               You can find out more
              about me on my website:
                 http://bit.ly/douche
                  Have a great day!”
tell tale signs of an automated human bot

• follows the same number of people who follow him/her and is in the
  thousands


• follows you, then unfollows you if you don’t follow back right away


• if you DO follow back, sends a chirpy ‘thanks for the follow’ message
  instantly


• will stop #followfriday-ing people if you don’t reciprocate


• sends out ‘timed’ tweets - usually promotional in nature and spaced out
  rationally during the day
tale #3: humans trained to be bots




       http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom.html
Some of my best friends are robots
Some of my best friends are robots
Some of my best friends are robots
Some of my best friends are robots
Wisdom includes:

• when and how to make “the exception to every rule”


• when and how to improvise


• knowing that real world problems are often ambiguous and ill-defined and the
  context is always changing


• knowing how to use moral skills in the pursuit of the right aims


• taking the time to get to know the people that you are serving, to try new
  things and occasionally fail and learn from those failures


• caring for people.
smart, efficient & logic driven
ambiguous, feeling & wise
the new Turing test
“any action that prioritizes rules, protocols, logic,
efficiency, procedures or any other type of pre-set
guidelines at the cost of relationships or
compassion towards other human beings indicates
robotic nature.”
how to de-robotize (and join the human revolution)
personal brand vs. personality!




#1                        http://www.flickr.com/photos/stewtopia/3355277605/
get a personality

• dare to be imperfect


• admit your mistakes


• expose your quirks/passions


• have fun


• whenever you start to feel pidgeon-holed or stagnant, challenge yourself to
  try something new


• read, listen to and open your mind to people who think different than you
The majority of successful people followed their
passion, not a formula...
message vs. purpose

#2
message               purpose
     outgoing              two-way

   externalized           internalized

      crafted             believed in

   brand-centric       intention-centric

     pushed           people are drawn to

   creates noise      creates connections

 benefits oneself       benefits the world

agreed upon/official   discussed/changing

       head                   gut
#3   consistency vs. compassion
consistency may be efficient, but it doesn’t make
the recipient feel like a special snowflake...
consistent                   compassionate

                                 thinking of someone and
   scheduled follow-ups
                                   dropping them a note

                              making sure you are interacting
      auto-responders
                                with the people you follow
                                sending personal notes to
                               those you know...even if you
crafted messages/responses
                              have to tell them you are really
                                   busy at the moment.
                               post when you are inspired/
    pre-scheduled posts
                                  have something to say
sending the same message to       responding to people
       multiple people                 individually
  responding to absolutely        responding when it is
        everybody                    appropriate/real
shortcuts vs. investments




#4
why shortcuts don’t work:

• you rob yourself of the opportunity to learn


• short term thinking damages long term relationships (burns bridges)


• will lead to long term costs


• you miss out on connections


• you miss out on opportunities


• you miss the point
quantity vs. quality



#5
when you concentrate on numbers, you lower the
potential of engagement...
basic math
                             50 good conversations
                                      yield
                                 20 solid sales
                            (plus repeat/referral)


                              150000 spam messages
                                      yield
                                  11.25 sales*
                             (low repeat/referral)

   *based on studies of average spam (porn aside) click-thru rate of 0.0075%
                           - purchase may be lower
more math




                    http://www.flickr.com/photos/geoliv/4051935634/

                        gained 100,00 extra followers
@geoffliving (7,500 followers) posted this photo + tweeted it = 140 views =
                              1.86 click through rate
  @kanter retweeted it = +120 views = 0.001 click through rate
  (120,000 followers) - (relationships) < (7,500 followers) +
                        (relationships)
ACTION!




          http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
the key lies in relationships...numbers don’t matter,
engagement + impact does.
real influencers use their powers for good not for
personal glorification...
joining the human revolution

1. personality instead of personal brands

2. purpose instead of messaging/mission statements

3. compassion and caring over consistency

4. long term investments instead of taking shortcuts

5. quality over quantity
I lied.
Some of my best friends are robots
I’m partial to humans.
without us being better humans, the future of
technology scares me...
and without us bringing humanity into business,
we’ll create a miserable future...
join the human revolution (for a better future)
enlist!



                                Tara ‘missrogue’ Hunt
                                horsepigcow@gmail.com
                                @missrogue
                                montreal, quebec, canada
                                514-679-2951

                                http://www.horsepigcow.com


About those fabulous images:
          from http://www.shutterstock.com unless indicated.
Order
                           Whuffie
                           today!



http://www.thewhuffiefactor.com
licensing:




             share/remix/spread ... but don’t forget to attribute.
                    http://slideshare.net/missrogue

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Some of my best friends are robots

  • 1. some of my best tara ‘missrogue’ hunt friends are robots
  • 2. the singularity is upon us...
  • 3. tale #1: Rogers’ robot army
  • 4. composite: not an actual photograph
  • 6. “We’re not here to replace existing channels of communications and customer care... (which channels would those be?) ...but to complement them.” hmmmmm.... http://twitter.com/RogersMary/status/5628358318
  • 7. “Tip for Rogers: instead of hiring ppl for Twitter, why not try hiring ppl to answer your phones?”
  • 8. tale #2: automated human bots “Thanks for the follow! I usually tweet about social media and baking! You can find out more about me on my website: http://bit.ly/douche Have a great day!”
  • 9. tell tale signs of an automated human bot • follows the same number of people who follow him/her and is in the thousands • follows you, then unfollows you if you don’t follow back right away • if you DO follow back, sends a chirpy ‘thanks for the follow’ message instantly • will stop #followfriday-ing people if you don’t reciprocate • sends out ‘timed’ tweets - usually promotional in nature and spaced out rationally during the day
  • 10. tale #3: humans trained to be bots http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom.html
  • 15. Wisdom includes: • when and how to make “the exception to every rule” • when and how to improvise • knowing that real world problems are often ambiguous and ill-defined and the context is always changing • knowing how to use moral skills in the pursuit of the right aims • taking the time to get to know the people that you are serving, to try new things and occasionally fail and learn from those failures • caring for people.
  • 16. smart, efficient & logic driven
  • 19. “any action that prioritizes rules, protocols, logic, efficiency, procedures or any other type of pre-set guidelines at the cost of relationships or compassion towards other human beings indicates robotic nature.”
  • 20. how to de-robotize (and join the human revolution)
  • 21. personal brand vs. personality! #1 http://www.flickr.com/photos/stewtopia/3355277605/
  • 22. get a personality • dare to be imperfect • admit your mistakes • expose your quirks/passions • have fun • whenever you start to feel pidgeon-holed or stagnant, challenge yourself to try something new • read, listen to and open your mind to people who think different than you
  • 23. The majority of successful people followed their passion, not a formula...
  • 25. message purpose outgoing two-way externalized internalized crafted believed in brand-centric intention-centric pushed people are drawn to creates noise creates connections benefits oneself benefits the world agreed upon/official discussed/changing head gut
  • 26. #3 consistency vs. compassion
  • 27. consistency may be efficient, but it doesn’t make the recipient feel like a special snowflake...
  • 28. consistent compassionate thinking of someone and scheduled follow-ups dropping them a note making sure you are interacting auto-responders with the people you follow sending personal notes to those you know...even if you crafted messages/responses have to tell them you are really busy at the moment. post when you are inspired/ pre-scheduled posts have something to say sending the same message to responding to people multiple people individually responding to absolutely responding when it is everybody appropriate/real
  • 30. why shortcuts don’t work: • you rob yourself of the opportunity to learn • short term thinking damages long term relationships (burns bridges) • will lead to long term costs • you miss out on connections • you miss out on opportunities • you miss the point
  • 32. when you concentrate on numbers, you lower the potential of engagement...
  • 33. basic math 50 good conversations yield 20 solid sales (plus repeat/referral) 150000 spam messages yield 11.25 sales* (low repeat/referral) *based on studies of average spam (porn aside) click-thru rate of 0.0075% - purchase may be lower
  • 34. more math http://www.flickr.com/photos/geoliv/4051935634/ gained 100,00 extra followers @geoffliving (7,500 followers) posted this photo + tweeted it = 140 views = 1.86 click through rate @kanter retweeted it = +120 views = 0.001 click through rate (120,000 followers) - (relationships) < (7,500 followers) + (relationships)
  • 35. ACTION! http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
  • 36. the key lies in relationships...numbers don’t matter, engagement + impact does.
  • 37. real influencers use their powers for good not for personal glorification...
  • 38. joining the human revolution 1. personality instead of personal brands 2. purpose instead of messaging/mission statements 3. compassion and caring over consistency 4. long term investments instead of taking shortcuts 5. quality over quantity
  • 41. I’m partial to humans.
  • 42. without us being better humans, the future of technology scares me...
  • 43. and without us bringing humanity into business, we’ll create a miserable future...
  • 44. join the human revolution (for a better future)
  • 45. enlist! Tara ‘missrogue’ Hunt horsepigcow@gmail.com @missrogue montreal, quebec, canada 514-679-2951 http://www.horsepigcow.com About those fabulous images: from http://www.shutterstock.com unless indicated.
  • 46. Order Whuffie today! http://www.thewhuffiefactor.com
  • 47. licensing: share/remix/spread ... but don’t forget to attribute. http://slideshare.net/missrogue