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l@missrogue | @tctotem | #startuplies The Five Lies That Will Kill Your Startup Dreams

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l@missrogue | @tctotem | #startuplies
market research 101
Start with core assumptions. Here are a few:
1. a target customer (not everyone): Ours was “women
who love fashion + shop online”
2. the problem you are solving: Ours was “Shopping for
fashion is frustrating. Too much choice + not enough
personalization.”
3. knowledge of the current ‘solutions’ + why they don’t
measure up: Ours was Shopstyle + that it doesn’t account
for personal style and doesn’t include non-affilate shops

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