I was invited to present at a LinkedIn Local in Toronto where the theme was "storytelling" - and here is my lesson on how to be a great storyteller. Okay, well, it's not about storytelling, but then again, that's not the best way to build an audience online either.

1. the secret to great
storytelling
[it’s not what you think it is]
Presented at LinkedIn Local Meetup in Toronto, Ontario
May 14, 2019
By: Tara @missrogue Hunt
Truly Inc.

2. Tara @missrogue Hunt / Truly Inc. @trulyinc
storytelling can be a nebulous buzzword

3. Tara @missrogue Hunt / Truly Inc. @trulyinc
Here is the dirty secret.

4. NOBODY CARES ABOUT YOUR STORY.

5. Tara @missrogue Hunt / Truly Inc. @trulyinc
...until it’s their story.

6. Tara @missrogue Hunt / Truly Inc. @trulyinc
How to make your
story into their
story: empathy
intent
responsibility

7. Tara @missrogue Hunt / Truly Inc. @trulyinc
empathy“It’s not about you.”
1. Do I understand my audience?
2. What’s in it for them?
3. Why should they care?
4. Have I listened enough to understand their needs?
5. What will connect with them?

8. Tara @missrogue Hunt / Truly Inc. @trulyinc
intent“Do it for the right reason.”
1. Why am I doing this?
2. What is it that I want to accomplish?
3. Why is this important?
4. Does this align to my core values?
5. How will I measure my progress?

9. Tara @missrogue Hunt / Truly Inc. @trulyinc
responsibility
“With great power, comes great responsibility.”
1. What unique perspective am I bringing to the conversation?
2. Have I done my homework to make sure that I’m delivering accurate information?
3. Would I listen to me if I weren’t me?
4. What if they do listen to me? Would this be positive or negative for my audience?

10. Tara @missrogue Hunt / Truly Inc. @trulyinc
The problem:
There are a whole lot of people talking about themselves
on LinkedIn these days.

11. Tara @missrogue Hunt / Truly Inc. @trulyinc
Don’t think about storytelling, think about creating content
that your audience engages in and shares
Storytelling is the wrong word as
it implies a one-way dialogue.
Whatever your goal is - building
your audience or improving your
reputation or bringing in leads or
whatever else - the approach
should be more about creating the
type of content that the audience
engages with and shares.
USEFUL
Teaching
101
Levelling up
Empowering
Helpful
“your Quarterback”
RELATABLE
To a specific audience
+ a specific experience
Head nod inspiring
Empathetic
Vulnerable
Inside jokes
Targeted
Opinions
Experiences
EMOTIONAL
Stories
Awe-inspiring
Funny
Touching
Mind-blowing
World shifting
Inspiring
3 Types of Highly Shareable Content:

12. Tara @missrogue Hunt / Truly Inc. @trulyinc
useful examples:
Useful can be filled
with tips and ideas or
could just be
something the audience
needs to help them win
a battle at work.
Amber Mac makes
amazing how-to and tip
videos. Mine are aimed
at helping my audience
win arguments at work.
https://www.linkedin.com/feed/update/urn:li:activity:6519327294375497728 https://www.linkedin.com/feed/update/urn:li:activity:
6490605335978536960/

13. Tara @missrogue Hunt / Truly Inc. @trulyinc
relatable examples:
Relatable content
helps people feel
like they are “seen
and heard.” It helps
the audience feel
less alone.
The best relatable
content is filled
with insider
references and is
not necessarily
universally popular!
https://www.linkedin.com/feed/update/urn:li:activity
:6528062181320253440
https://www.linkedin.com/feed/update/urn:li:activit
y:6528709168612802561/
https://www.linkedin.com/feed/update/urn:li:activit
y:6526472657456762880/

14. Tara @missrogue Hunt / Truly Inc. @trulyinc
emotional examples:
Emotional content is
about triggering our
sense of awe and
inspiration. You can
share touching stories,
but also mind-blowing
insights and ideas.
I’m a sucker for these
‘bar chart races’ - they
are mesmerizing. Cheddar
videos are also
emotionally grabbing.
Be careful about digging
into emotion only,
though. It leads to
clicks/shares, but not
much else.
https://www.linkedin.com/feed/update/urn:li:activity:653368
7957025591296
https://www.linkedin.com/feed/update/urn:li:activ
ity:6532732166965600256/

15. Tara @missrogue Hunt / Truly Inc. @trulyinc
But it’s not just about content...

16. Tara @missrogue Hunt / Truly Inc. @trulyinc
What you should be doing on LinkedIn(and elsewhere)

17. Thank You!
Questions?
truly.
205 - 103 richmond street e, toronto, on
www.trulyinc.com
Tara Hunt - https://www.linkedin.com/in/missrogue/