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Tara @missrogue Hunt / Truly Inc. @trulyinc
Don’t think about storytelling, think about creating content
that your audience engages in and shares
Storytelling is the wrong word as
it implies a one-way dialogue.
Whatever your goal is - building
your audience or improving your
reputation or bringing in leads or
whatever else - the approach
should be more about creating the
type of content that the audience
engages with and shares.
USEFUL
Teaching
101
Levelling up
Empowering
Helpful
“your Quarterback”
RELATABLE
To a specific audience
+ a specific experience
Head nod inspiring
Empathetic
Vulnerable
Inside jokes
Targeted
Opinions
Experiences
EMOTIONAL
Stories
Awe-inspiring
Funny
Touching
Mind-blowing
World shifting
Inspiring
3 Types of Highly Shareable Content:

Publicado en: Marketing
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