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how to #FAIL how to #WIN* 1. ignore the criticism. hide. refuse 1. listen to how people really feel phonecalls. turn off twitter. and tv. 2. act FAST - same day...heck... 2. send out a press release. make within an hour or two is best. sure it’s full of legalese and pr spins. 3. don’t react with a press release. talk directly. humanly. 3. don’t say the words “I’m sorry” or take any responsibility. 4. actually say, “I’m sorry.” 4. dismiss anyone who was upset as 5. say how you are going to fix it being “not in the majority” or “overreactive” 6. watch your tone 5. whine about how you’ve been 7. use the platform that makes unfairly targeted and the internet sense (outcry on twitter? is full of trolls respond on twitter)*Tips from The Art of the Corporate Apology, by Kate Kiefer Lee on Forbes: http://www.forbes.com/sites/katelee/2012/10/04/the-art-of-the-corporate-apology/ @missrogue

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