You do everything you can to keep You have a long list of customer
your customers on your website. relations policies. Any exception to
those policies has to go up the chain
of command for approval.
• You measure number of visitors and
time spent on your website as
whether you are successful. You need to create multiple
instructional videos so that your
customers will understand how to
• When budgets get tightened, you
use your product.
make cutbacks in areas like
customer service, marketing,
support staff and design. You demand social media strategies
that win over the ‘influencers’ to blog
or tweet about your product.
• You are bothered by a customer
describing your product in their own
words that doesn’t match your